TEST 3 - DIRECCIÓN ESTRATÉGICA II

The restaurant Hooters... Made a related diversification and did not succeed. Made an integration forward and did succeed. Made a non related diversification and did not succeed. Made an horizontal diversification and did succeed.

The first time Amazon bought a stake in a delivery company like Deliveroo, was... Integration backwards. Integration forward. Horizontal diversification. Product development.

Mention what is true for a Keiretsu. It is easy to generate synergies. It was created in Japan in the ninetees. Is also called "conglomerated". b and c are correct.

Diversification has to do with... Competitive strategy. Corporate strategy. Strategy formulation. Strategy formulation and corporate strategy.

What is a good reason to integrate backwards the activity of a company?. Spread risk among different industries. Gain flexibility. Guarantee the supply. a and c are correct.

Mention the incorrect sentence... Apple is going to develop their own chips for their devices. Years ago, Apple designed its own chips for their devices. In a close future, Apple will use its own chips for all their products portfolio (ipad, iphone, ipod, etc.). There are many different chips manufacturers and Apple is not one of them.

Mention the incorrect sentence... Apple is going to develop their own chips for their devices. Years ago, Apple designed its own chips for their devices. In a close future, Apple will use its own chips for all their products portfolio (ipad, iphone, ipod, etc.). From the start of the company until 2020, Apple sole chip supplier was Intel.

Alphabet purchased the smartwach manufacturer Fitbit at the begginning of 2021. Is a case of... Product development. Market development. Diversification not related. Horizontal diversification.

The performance of the company increases when it diversifies. Always. Never. Only when related and the first times. Only when done many times.

Why do companies prefer to expand through market development than diversification?. Not need to look for other partners. It is not true: companies prefer diversification. It is less risky. It is cheaper.

Bombardier manufactured airplanes and trains in a case of... Integration forward. Integration backwards. Horizontal diversification. Vertical integration.

The company General Electric was recently splitted in several parts. Why?. To improve sales improving prices. To reduce operating costs. To gain more customers. To provide more clarity for investors.

A group of companies that have mutual shareholding, interlinked boards of directors and develop joint ventures in long-term business relationships. Keiretsu. None of the responses are correct. Komatsu. Mikado.

The english mobile manufacturer OnePlus is facing an increasing competition from chinese manufacturers. Sales are decreasing on a YoY basis. What should OnePlus do?. a. Enter into new markets with new products (diversify). b. Sell the stock and close. c. Partner with a company in the sector to face the competition. b and c are correct.