What 2 features of Interaction Studio have functionality to perform an A/B testing? Templates Campaigns Segments Recipes.
What are the 3 types of mobile campaigns a business user can create in IS? JSON data In-App Notification Browser Notification SMS Text Message Push Message.
What 2 features on interaction studio can be used in an open-time email campaign? Promotion Attribute Survey Recipe.
What are the components of an interaction studio web campaign Email capture, homepage and product requisite Experience, template and content zone Configured recipe, visitor profile and content window Affinity, infoboard and attribution window.
What 3 things does a developer code in web template? Campaign qualification rules HTML and CSS for controlling appearance Client side instructions for rendering Set the control group percentage Defining what can be configured in a campaign.
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select? A/B testing Rule based testing Time based testing Variation testing.
What qualifies a web visitor to see any experience of a web campaign? Campaign tracking rules Einstein Next Best Action Einstein Recipe Ingredients Email campaign rules.
How does a developer share web templates from one dataset to another? Deployment manager Copy Download to zip file, upload zip file Clone.
How does IS define web templates? A repeatable framework used to create a web campaign A Google Chrome extension The events and behavior of what will be captured on the websites An area on your site that a develoepr has configured.
The sitemap provides the functionality that enables IS to identify which 3 items? Page types Content zones Attributes Campaigns Templates.
How are anonymous visitors tracked? Interaction studio assigns a unique alphanumeric identifier using a first-party cookie Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie The customer must assign a unique alphanumeric identifier using a first party cookie
The browser assigns a 3rd party cookie.
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate? Developer tools Force SDK URL Campaign developer
Inject SDK.
What is the best practice naming convention for attributes? UpperCamelCase Lower_snake_case Upper_snake_case
LowerCamelCase.
What are 3 features of the WebSDK when deployed on a website? Configure filters and goals Rendering campaign for personalization Identity and cookie management
Sitemapping for data collection Loading data from ETL feeds.
In which 2 locations in the pageType definition can a developer pass in attributes? Listeners Cashdom Ismatch
onActionEvent.
What 3 components are defined by the developer in the Sitemap? PageTypes Events Promotions Campaigns Content Zones.
What 3 components can a web developer define by pageType? Item Actions Campaigns Goals Capturing Attribute Content Zones.
What is the unified customer profile? A view of each visitor, customer, and user based on their behavior on your website, with marketing emails or, with any integrated channel An offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company A unified view of all customer activity across, websites, web applications, mobile store, call center A profile view for administrators to see activity across all of the customer touch points.
Which ingredient shows a visitor productos or content based on a 'people like me' algorithm? Similar items Trending Collaborative filtering Co browser.
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe? Co-buy Similar items Trending Co-browse.
What are the 3 types of ingredients available for a recipe? Catalog-based ans trending Recommendations Co-ocurrence Machine Learning Promotions.
Which 3 components of a recipe are optional when configuring a new algorithm? Decisions Ingredients Variations Boosters Exclusions.
What are IS machine learning powered algorithms called? Machine Learning Tools Einstein Recipe Einstein Decisions Data Science Workbends.
What is the maximum number of user attributes you can setup per dataset? 100 50 250 500.
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes? Viewer Campaign editor Editor Campaign author.
How many days after the date of upload will files be deleted from the SFTP? 180 days 30 days 60 days 90 days.
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose? The option to include built-in fields on a segment export The option to exclude anonymous fields on a segment export The option to include all custom fields on a segment export The option to send segment date to Marketing Cloud.
How many total global goals and filters can you define for your dataset in IS? 64 total for both filters and goals 25 filters and 25 goals Unlimited 300 total between filters and goals.
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform? Use a segment to setup a filter, then use the filter in campaign statistics Use a segment to set a global goal Use a segment to specify certain actions, which can be set as the goal for a campaign Use engagement compare functionality to see the differences in key metrics and behaviors.
A brand is testing 3 campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience? Third party segment Control group segment A/B test segment Location-based segment.
How often is the Event Stream report refreshed? Every day Every 15 seconds Every 30 minutes Every hour.
When should you define goals and filters? After launching a campaign that you want to measure against a goal or filter Over time when you have something new you want to measure When you are reviewing campaign statistics for a published campaign Before launching a campaign that you want to measure against a goal or filter.
What can you learn from segment compare on the segment detail tab? To understand view time purchases attributes revenue by category To compare users, engagement activity and other actions across segments displayed To view individual users that are part of the segment To understand what campaign use the segment for targeting.
What is the rule criteria that you can use in the segment creation process? Actions Social mentions Email click throughts Dimensions.
How many times can a visitor accomplish a goal in interaction studio? It varies depending on the setup of the goal segment Each time a visitor leaves and rejoins the goal segment Only once for all time No more than twice or the goal completion will no longer be counted.
Which feature allows a business user to overlay campaign creation and editing directly on their website? Javascript Beacon Visual Editor Wek SDK Web Extension.
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? Data-in, understand, engage, data-out, analyze Know, understand, personalize, engage, analyze Identify, understand, decide, act, analyze Profile, insight, understand, act, analyze.
In the user interface what is the visual representation of the data about a single visitor including preference? Unified view of customer Unified customer profile Single source of truth Single view of customer.
A brand’s website is seeing high traffic but much of the behavior is anonymous. How does IS unify anonymous identifiers? IS uses probability matching to determine if 2 or more profiles represent for user identity IS synchronize anonymous and known profiles once a day based on online traffic and data offer sources IS constantly monitors identifying information then user determines matching to determine if 2 or more profiles identify IS uses third party software to match anonymous and known identifies .
What are 2 types that real time interaction management helps marketers to personalize the customer? Data aggregation Data storage Next Best Action Orchestration.
Which 2 success metrics can a company achieve with IS their web channel? Increase in first time visitor Increase in conversion rate Increase in organic search ranking Increase in revenue.
What is the interaction studio terminology for the collection of products and content as well as related categories and tags – such as brand, gender, style, keyword and author? Dimensions Channel Directory Catalog.
How quickly does interaction studio synthesize and activate data to gauge and respond to an individual in the moment intent, across channels? 30 seconds 30 miliseconds 1 second 1 minute.
Event API requests are made using what 2 content types? CSV XML Form URL encoded JSON.
What attribute and value is passed in the event API request for returning server side campaigns? Source = Server Server Side messages = 1 Server side are always returned Server site = true.
How often does interaction studio poll the sftp for new files for ingestion? Immediately Hourly Daily Every 15 minutes.
What are the 3 primary areas of data stored in IS which represent a company’s key business informative? User behavior Employee performance Shadow catalog information Statistical tracking of KPIs Operational information.
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot? Product ETL Transaction ETL Manual segment ETL External email campaign events ETL.
Which 2 components does a user need to configure in IS to display Einstein product recommendation via IS connection for sales and service cloud? Einstein recipes Catalog items Promotion Einstein Decision.
Which campaign type needs to be configured to setup the interaction studio connector for sales and service cloud? Server-side campaign Web campaign Mobile campaign Email campaign.
What are the 2 main functions of the Event API? Capture user attributes and actions Process GDPR data or deletion requests Return campaign responses Bulk load external campaign data.
Which data feed integrates external system data into a user’s profile leveraging identity attributes? Identity feed Catalog feed Interaction feed User feed.
ETL feeds must follow explicit specifications and require which type of file format? Binary CSV JSON Text.
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags – such as brand, gender, style, keyword and author? Dimensions Catalog Channel Directory.
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels? Recipes Templates Audiences Campaigns.
When does site mapping happen during the implementation process? At the beginning of the build phase since it is the basis for the rest of the implementation In the middle after certain components like the catalog have been populated At the end after everything is defined in the system It can happen at any point since it is unrelated to the rest of the implementation.
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations? Exclusion Ingredients Boosters Variation.
What would a marketer include if they want to ensure they display recommendations from more than one category? Variation Exclusion Ingredient Booster.
Which scenario is a valid interaction studio use case? Recommendations in email which are personalized at send time Behavioral targeting with 3rd party audience data Recommendations in email which are personalized at open time Machine learning driven insights within a customer database.
What are the 2 competitive advantages of interaction studio? Monitors active time spent and true engagement Integrated content management system Manage consents True real-time decisioning.
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behavior. How would they accomplish this in service cloud? The agent uses a customized next best offer widget powered by the interaction studio connector Leverage service cloud to inform IS in real time Use machine learning to serve product / content recommendations in email sent by your ESP Manually sync data from Interaction studio to service cloud.
How does interaction studio deliver technical value to marketers? By providing a cloud-based unified e-commerce platform with mobile, AI personalization, order management capabilities, and related services for B2C By listening to customer signals, understanding customer intent, and acting accordingly By providing a platform to manage, schedule, create and monitor content By providing a cloud-based application designed to help salespeople sell smarter and faster.
Which global templates do you select and customize to provide trending blog recommendations on the homepage? Einstein content recommendations Banner with CTA Infobar with CTA Einstein product recommendations.
Which 3 components of a server-side campaign can be defined by a business user? Campaign rendering Campaign responses Promoted content Experience rules User attributes.
Which user attribute data types are supported in the identity system? String and integer Multristring String String and multistring.
What are the 3 ways segments are used in Interaction Studio? Set goals and filters Targeting for campaigns Creation related lists within Salesforce CRM Recommending products Analytics, trends and engagement.
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature? Audience Salesforce data API Data based.
If you want to compare the completion of 2 objectives based on a filter, what report would you use? Visitor behavior report Referring sources report Goal completion report Goal comparison report.
A business user created a segment to track everyone that has looked that the homepage today. How long does it take for a web visitor to join the ….. after viewing the homepage. Immediate.
When using B2B Detect, which 2 options are valid account origins? IP Address Time of the day Customer date of birth Account domain.
What are 3 areas a business user can apply custom catalog dimensions? Template filtering Segmentation Reporting Recipe exclusions and boosting Campaign targeting.
Which development language is used to code the sitemap? Python Javascript Query AMPScript.
Which 2 items can be included in the total engagement score calculation? Identity merge date Visits Actions Time of day.
What are 2 ways to populate interaction studio catalog? ETL Feed Third-party integration Web SDK Email pixel.
Which data feed integrates purchase data into a profile in interaction studio? Interaction feed Conversion feed Transaction feed Catalog feed.
ETL feeds must follow explicit specifications and requires which type of file format? CSV JSON Binary Text.
Approximately how long does a standard implementation take for one customer, one domain and one or 2 data feeds? 10 weeks.
What is the maximum number of custom user attributed allowed across a dataset? 100.
What properties are required when specifying a page type? Name and isMatch.
What are the components of an interaction studio web campaign? Experience Template Content zone.
What IS components can be used to create an open-time email campaign? Item template Recipe Promotion.
Which of the following are common use cases of Interaction Studio? Select 3 Peronalized rules-based next best offer on the homepage Machine Learning driven offers personalized at open-time Behavioral targeted pop-ups.
When are the content areas rendered for open-time email campaigns? Each time the email is opened.
Qué ingrediente utilizarías si no tuvieses casi info de compra de la persona o tuvieses muy poca Trending.
Pregunta sobre si quieres exlcuir a personas que han gastado menos de 15 dólares Exclusion.
Pregunta sobre configuración de Server-Side Campaigns Parsering JSON API event Setup campaigns.
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