1.- What is Advertising? to promote , products and services to pay products and services to reach offers. 2.- What are the synonyms of the following technical words ad advertise advertisement. 3.- The goal of advertising is............ to pay products and services to promote products and services. 4.- Order with one of the most important characteristics to create an advertisement. The words, the better fewer. 5.- Label with the parts of an advertisement 3) sub-headline 1) headline 2) logo and slogan.