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During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?. Harmonization. Data Cleansing. Data Consolidation. Identity Resolution.

Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the frequency at which segments are published, while retaining the same segments in place today. Which action should a consultant take to alleviate this issue?. Enable rapid segment publishing to all segments to reduce segment generation time. Adjust the publish schedule start time of each segment to prevent overlapping processes. Increase the Data Cloud segmentation concurrency limit. Reduce the number of segments being published.

Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty information. The marketing director wants to ensure that segments and activations from the NTO Outlet brand do not reference customers or transactions from the other brands. What is the most efficient approach to handle this requirement?. Use Business Unit Aware activation. Separate the Outlet brand into a data space. Separate the brands into six different data spaces. Create a batch data transform to generate a DLO for the Outlet brand.

A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company. Which action is essential to effectively begin the Data Cloud lifecycle?. Use calculated insights to determine the benefits of Data Cloud for this company. Migrate the existing data into the Customer 360 Data Model. Analyze use cases and the required data sources and data quality. Identify use cases and the required data sources and data quality.

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this?. Direct Sales Order entity ingestion. B2C Commerce Starter Bundles. Direct Sales Product entity ingestion. B2C Commerce Starter Bundles plus a custom extract.

How does Data Cloud handle an individual’s Right to be Forgotten?. Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion. Deletes the specific Individual record and its Unified Individual Link record. Deletes the specific Individual and records from any data source object mapped to the Individual data model object. Deletes the specific Individual and records from any data model object/data lake object related to the Individual.

A customer has a Master Customer Table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally identifiable information (PII). How should the fields be mapped to support identity resolution?. Map name to the Individual object and email address to the Contact Point Email object. Map all fields to the Customer object. Map all fields to the Individual object, adding a customer field for the email address. Create a new custom object with fields that directly match the incoming table.

An automotive dealership wants to implement Data Cloud. What is a use case for Data Cloud’s capabilities?. Implement a full archive solution with version management. Use browser cookies to track visitor activity on the website and display personalized recommendations. Build a source of truth for consent management across all unified individuals. Ingest customer interaction across different touch points, harmonize, and build a data model for analytical reporting.

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?. Refresh Data Steam > Identity Resolution > Calculated Insight. Refresh Data Steam > Calculated Insight > Identity Resolution. Calculated Insight > Refresh Data Steam > Identity Resolution. Identity Resolution > Refresh Data Stream > Calculated Insight.

A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with. Which feature should the consultant recommend to meet this requirement?. Use calculated insights to determine when and how to engage with various customers. Create segments based on the ingested data and insights to activate in Marketing Cloud. Use Data Cloud to ingest data from various available data sources. Use Data Cloud to Connect with analytic tools, like Tableau.

A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands. While starting the mapping of a data stream, the consultant notices that the cannot map the object for one of the brands. What should the consultant do to make the object available for a new data space?. Copy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space. Create a new data stream and map the second data stream to the data space. Navigate to the Data Space tab and select the object to be included in the new data space. Create a batch transform to split data between different data spaces.

Cumulus financial uses Data Cloud to segment banking customers and active them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?. Nested segments. Segment exclusion. Calculated insights. Segment membership data model object.

What is a key functionality of Data Cloud?. To create a master data management (MDM) strategy. To build insights on unified profiles. To give a persistent ID for unified profiles. To help users build a heat map using their data.

A consultant is working in a customer’s Data Cloud org and is asked to delete the existing identity resolution ruleset. Which two impacts should the consultant communicate as a result of this action? Choose 2 answers. All individual data will be removed. Dependencies on data model objects will be removed. All source profile data will be removed. Unified customer data with this rule set will be removed.

What does the Ignore Empty Value option do in identity resolution?. Ignores empty fields when running match rules. Ignores empty fields when running reconciliation rules. Ignores Individual object records with empty fields when running identity resolution rules. Ignores Contact Point object records with empty field when running identity resolution rules.

A customer has a custom Customer_Email__c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to user for activation. To which data entity is this mapped?. Contact. Contact Point Email. Custom Customer_Email__c object. Individual.

A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members. Which two areas should the consultant review to help troubleshoot this issue? Choose 2 answers. The correct path is select for the related attributes. The related engagement events occurred within the last 90 days. The activated profiles have a Unified Contact Point. The related engagement events occurred within the last 24 months.

Cloud Kicks received a Request to be Forgotten by a customer. In which way should a consultant use Data Cloud to honor this request?. Use the Consent API to suppress processing and delete the individual and related records from source data streams. Add the Individual ID to a headerless file and use the delete from file functionality. Delete the data from the incoming data stream and perform a full refresh. Use Data Explorer to locale and manually remove the Individual.

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers. To ingest and unify from various sources to reconcile customer identity. To use harmonized data to more accurately understand the customer and business impact. To create an orchestrate cross-channel marketing messages. To eliminate the need for separate business intelligence and IT data management tools.

A consultant has an activation that is set to public every 12 hours but has discovered that updates to the data prior to activation and delated by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers. Review calculated insights to make sure they’re run before segments are refreshed. Review data transformations to ensure they’re run after calculated insights. Review calculated insights to make sure they’re run after the segments are refreshed. Review segments to ensure they’re refreshed after the data is ingested.

During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?. Calculated Insights. Data Mapping. Identity Resolution to create a data graph. Data Activation.

Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their investment pages more than three times in a 24-hour period, CF wants to immediately send an email that offers a private consultation. What should a consultant recommend for this business requirement?. Standard segment with activation into Marketing Cloud Engagement. Streaming insight with a data action into a journey in Marketing Cloud Engagement. Calculated insight with a data action to a Marketing Cloud Engagement tractional email. Rapid segment to a data action journey in Marketing Cloud Engagement.

What should an organization use to steam inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?. Cloud Storage Connector. Marketing Cloud Personalization Connector. Ingestion API. Commerce Cloud Connector.

A consultant notices that the unified individual profile is not storing the latest email address. Which action should the consultant take to troubleshoot this issue?. Remove any old email addresses from Salesforce CRM. Check if the mapping of DLO objects is correct to Contact Point Email. Verify and update the email address in the source systems if needed. Confirm that the reconciliation rules are correctly used.

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet his requirement. Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?. Streaming Insights. Batch transforms. Related attributes. Segmentation excludes rules.

A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Data datatype. Which statement is true in this situation?. The target field will throw an error and store null values. The target field will only hold the date part and ignore the time part. The target field will be able to hold both types of values. The target field will only hold the time part and ignore the data part.

A rideshare company wants to send an email to customers that provides a year-in-review with five “fun” trip statistics, such as top destination, distance traveled, etc. this raw data arrives into Data Cloud and is not aggregated at source. The company creates a segment of customers that had at least one tide in the last 365 days. Following best practice, which solution should the consultant recommend in Data Cloud to personalize the contest of the email?. Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the action. Create five calculated insights for the activation and add dimension filters. Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMPscript to summarize this data in the email. Include related attributes in the activation for the last 365 days.

28. When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below? GoodsProduct | Count | At Least | 1 Color | Is Equal To | red AND GoodsProduct | Count | At Least | 1 PrimaryProductCategory | Is Equal To | shoes. A) Individuals who purchased at least one of any ‘red’ product and also purchased at least one pair of ‘shoes’. B) Individuals who purchased at least one of any ‘red’ product or purchased at least one pair of ‘shoes’. C) Individuals who made a purchase of at least one ‘red shoes’ and nothing else. D) Individuals who purchased at least one ‘red shoes’ as a single line item in a purchase.

Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?. Confirm that the Modify Object permission is enabled in the Data Cloud org. Confirm the View All object permission is enabled in the source Salesforce CRM org. Confirm the Create Object permission is enabled in the Data Cloud org. Confirm the Ingest Object permission in enabled in the Salesforce CRM org.

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering and wants to personalize the email content with information about each customer’s current mutual fund investments. How should the Data Cloud consultant configure this activation?. Include Fund Type equal to “Mutual Fund” as a related attribute. Configure an activation based on the new segment with no additional attributes. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type. Include Fund Name and Fund Type by default for post processing in the target system. Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to “Mutual Fund”.

A global fashion retailer operates online sales platform across AMER, EMEA, and APAC. The data formats for customer, order, and product information vary by region, and compliance regulations require data to remain unchanged in the original data sources. They also require a unified view of customer profiles for real-time personalization and analytics. Given these requirements, which transformation approach should the company implement to standardize and cleanse incoming data steams?. Use Apex to transform and cleanse data. Implement streaming data transformations. Transform data before ingesting into Data Cloud. Implement beath data transformations.

A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org. which two features should the consultant recommend to best address this requirement? Choose 2 answers. Profile Explorer. Calculated insight. Dashboard. Report.

A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other Categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category. What is the impact of this action on future mappings?. When mapping a Profile DLO to the Sales Order DMO, the category gets updated to Profile. A DLO with category Engagement can be mapped to any DMO using either Profile, Engagement, or Other Categories. Sales Order DMO gets assigned to both the Profile and Engagement categories when mapping a Profile DLO. Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category.

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email. What should NTO do to ensure the best email address is activated?. Use the source priority order in activation to make sure a contact a contact point from the desired source is delivered to the activation target. Include Contact Point Email object Is Active field as a match rule. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule. Set the default reconciliation rule to Last Updated.

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles? Choose 2 answers. Personalization. MobileConnect. Loyalty Management. MobilePush.

Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?. Is Today. Is Birthday. Is Between. Is Anniversary Of.

A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios. Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family into a single entity to maintain personalized service and accurate financial advice. Which identity resolution strategy should the consultant put in place?. Configure a single match rule with a single connected contact point based on address. Use multiple contact points without individual attributes in the match rules. Use a more restrictive design approach to ensure the match rules perform as desired. Configure a single math rule based on a custom identifier.

Which information is provided in a .csv file when activating to Amazon S3?. An audit log showing the user who activated the segment and when it was activated. The activated data payload. The metadata regarding the segment definition. The manifest of origin sources within Data Cloud.

Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO). What should the consultant consider before deleting the data steam?. The underlying DLO can be used in the data transform. The data stream must be associated with a data kit. The underlying DLO cannot be mapped to a data model. Object. The data stream can be deleted without implicitly deleting the underlying DLO.

Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers. Choose a segment. Add the calculated insight in the activation. Add additional attributes. Select contact points.

What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight? Choose 2 answers. A WHERE clause. At least two object to join. At least one dimension. At least one measure.

Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a direct mail campaign. How should the consultant provide this list to NTO?. Create the segment and then click Download to obtain the segment membership detail to provide to NTO. Create the segment, select Email as the activation target, and activate the segment directly to NTO. Create a new file storage activation target, create the segment, and the activate the segment to the new activation target. Create the segment and then activate the segment to NTO’s Salesforce CRM.

A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs. What should they do to increase their consolidation rate?. Increase the number of matching rules. Update their account address details in the data source. Change reconciliation rules to Most Occurring. Disable the individual identity ruleset.

Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days. Which filter operator on the EngagementDate field fits this use case?. Is Between. Greater than Last Number of Days. Next Number of Days. Last Number of Days.

What should a user do to pause a segment activation with the intent of using that segment again?. Stop the publish schedule. Skip the activation. Delete the segment. Deactivate the segment.

A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?. Include additional attributes in the existing matching rules. Increase the number of matching rules. Reduce the number of matching rules. Change reconciliation rules to Most Occurring.

Cumulus Financial segregates its sales CRM data based on Region for its Data Cloud users. Multiple data spaces are configured: a default space and two additional spaces tailored for EMEA and APAC regions. EMEA sales reps who need temporally access to visualize data for both regions say that they cannot visualize APAC data. APAC sales reps can visualize the corresponding segmented data. Which statement describes the cause of this issue?. The EMEA sales reps have not been assigned to the permission set associated with the APAC data space. The APAC data space is not associated with any profile. The EMEA sales reps have not been assigned to the profile associated with the APAC data space. The APAC data space is not associated with any permission set.

A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model (DMO) join is necessary within the calculated insight to enable this calculation?. Sales Order > Unified Individual. Unified Individual > Individual > Sales Order. Unified Individual > Unified Link Individual > Sales Order. Sales Order > Individual > Unified Individual.

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?. Set preferred attribute names when configuring activation. Use a formula field to update the field name in an activation. Update field names in the data model object. Update attribute names in the data steam configuration.

The Salesforce CRM Connector is configured, and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream. Which statement addresses the cause of this issue?. The Salesforce Integration User is missing Read permission on the newly created field. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop. Custom fields on the Case object are not supported for ingesting into Data Cloud. After 24 hours when the data stream refreshes. It will automatically include any new fields that were added to the Salesforce CRM.

A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to affectively solve this issue. What should the consultant highlight to address this company’s business challenge?. Data Bundles. Identity Resolution. Calculated Insights. Data Lake Object.

Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer’s scheduled campaign messages. What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run. Set a refresh schedule for the calculated insights to occur every hour. Ensure the activations are set to Incremental Activation and automatically publish every hour. Ensure the segments are set to Rapid Publish and set to refresh every hour.

A consultant is preparing to implement Data Cloud. Which ethic should the consultant adhere to regarding customer data?. Allow senior leaders in the firm to access customer data for audit purposes. Collect and use all of the data to create more personalized experiences. Map sensitive data to the same DMO for ease of deletion. Carefully consider asking for sensitive data such as age, gender, or ethnicity.

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?. Loyalty Identification object. Individual object. Contact Identification object. Party Identification object.

Below is a sample of a .csv file that a company wants to ingest into Data Cloud. Field Name Field Type Customer ID Text First Name Text Last Name Text Email Text Sales Order ID Text Sales Order Date DateTime Sales Store Text SKU ID Text SKU Quantity Number How should a consultant work with this data?. Map the single DLO to standard DMOs with the correct attributes mapped to the primary key of each DMO. .

When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it? Choose 2 answers. Activation. Data Stream. Segment. Activation target.

Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?. Real-time data integration. Automated customer service replies. Enhanced reporting tools. Predictive troubleshooting.

A consultant is budling a segment to announce a new product launch for customers that have previously purchased back pants. How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?. Place the attribute for product color in one container and the attribute for product type in another container. Place an attribute for the “black pants! Calculated insight to dynamically apply. Place the attributes for product color and product type as direct attributes. Place the attributes for product color and product type in a single container.

What is the result of a segmentation criteria filtering on City | Is Equal To | ‘San José’?. Cities only contain ‘San Jose’ or ‘san jose’. Cities containing ‘San Jose’, ‘San Jose’, ‘san jose’, or ‘san jose’. Cities only containing ‘San José’ or ‘San Jose’. Cities only containing ‘San José’ or ‘san josé’.

A consultant is ingesting a list of employees from their human resources data base that they want to segment on. Which data stream category should the consultant choose when ingesting this data?. Profile Data. Other Data. Engagement Data. Contact Data.