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A consultant is working in a customer’s Data Cloud org and is asked to delete the existing identity resolution ruleset. Which two impacts should the consultant communicate as a result of this action? Choose 2 answers. All individual data will be removed. Dependencies on data model objects will be removed. All source profile data will be removed. Unified customer data with this rule set will be removed.

A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion cri are updated on a monthly basis. What is the most efficient option to allow for this capability?. Create a segment and copy it for each brand. Create a nested segment. Create a reusable container block with common criteria. Create, publish, and deploy a data kit.

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario?. Create a junction object in Salesforce CRM and modify the ingestion strategy. Use batch transformation to create a second data late object. Create a data kit from the data lake object an deploy it to the same Data Cloud org. Clone the data source object.

What does the Source Sequence reconciliation rule do in identity resolution?. Includes data from sources where the data is most frequently occurring. Identifies with individual records should be merged into a unified profile by setting a priority for specific data sources. Identifies which data source should be used in the process of reconciliation by prioritizing the most recently updated data source. Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name.

Which data model subject area defined the revenue or quantity for an opportunity by product family?. Engagement. Product. Sales Order. Party.

A customer request that their personal data be deleted. Which action should the consultant take to accommodate this request in Data Cloud?. Use Profile Explorer to delete the customer data from Data Cloud. Use Consent API to request deletion of the customer’s information. Use the Data Rights Subject Request tool to request deletion of the customer’s information. Use a streaming API call to delete the customer’s information.

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that is has been modeled successfully to its linked data model object. The user will also need to make changes if required. What is the minimum permission set needed to accommodate this use case?. Data Cloud for Marketing Specialist. Data Cloud Admin. Data Cloud User. Data Cloud for Marketing Data Aware Specialist.

Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?. Individual. Transaction. Sales Order. Engagement.

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?. Engagement. Membership. Party. Global Account.

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently user. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?. Create a High Investment Balance calculated insight. Package High Investment Balance Customers in a data kit. Create new segments using nested segments. Create new segments by cloning High Investment Balance Customers.

A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?. Include additional attributes in the existing matching rules. Increase the number of matching rules. Reduce the number of matching rules. Change reconciliation rules to Most Occurring.

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?. Refresh Data Steam > Identity Resolution > Calculated Insight. Refresh Data Steam > Calculated Insight > Identity Resolution. Calculated Insight > Refresh Data Steam > Identity Resolution. Identity Resolution > Refresh Data Stream > Calculated Insight.

During a privacy law discussion with a customer, the customer indicated they need to honor request for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about? Choose 2 answers: Data deletion requests are reprocessed at 30, 60 and 90 days. Data deletion requests are processed with 1 hour. Data deletion request submitted to Data Cloud are passed to all connected Salesforce clouds. Data deletion request are submitted for Individual profiles.

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?. Batch transform. Calculated insight. Streaming Insight. Formula fields.

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles? Choose 2 answers. Personalization. MobileConnect. Loyalty Management. MobilePush.

A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via a SFTP site. How should the file be brought into Data Cloud?. User Salesforce’s Dataloader application to perform a bulk upload from a desktop. Manually import the file using the Data Import Wizard. Ingest the file through the Cloud Storage Connector. Ingest the file with the SFTP Connector.

A customer has a custom Customer_Email__c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to user for activation. To which data entity is this mapped?. Contact. Contact Point Email. Custom Customer_Email__c object. Individual.

A consultant is integrating an Amazon S3 activated campaign with the customer’s destination system. In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?. The .json file. The .txt file. The .zip file. The .csv file.

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?. Harmonization. Data Cleansing. Data Consolidation. Identity Resolution.

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this?. Direct Sales Order entity ingestion. B2C Commerce Starter Bundles. Direct Sales Product entity ingestion. B2C Commerce Starter Bundles plus a custom extract.

A consultant has an activation that is set to public every 12 hours but has discovered that updates to the data prior to activation and delated by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers. Review calculated insights to make sure they’re run before segments are refreshed. Review data transformations to ensure they’re run after calculated insights. Review calculated insights to make sure they’re run after the segments are refreshed. Review segments to ensure they’re refreshed after the data is ingested.

Cumulus financial uses Data Cloud to segment banking customers and active them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?. Nested segments. Segment exclusion. Calculated insights. Segment membership data model object.

Every day, Northen Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven fays are automatically deleted. Each file contains a timestamp in a standardized naming convection. Which two options should a consultant configure when ingesting this data stream? Choose 2 answers. Ensure that deletion of old files is enabled. Ensure the refresh mode is set to “Upsert”. Ensure the filename contains a wildcard to accommodate the timestamp. Ensure the refresh mode is set to “Full Refresh”.

Which solution provides an easy way to ingest Marketing Clous Subscriber profile attributes into Data Cloud on a daily basis?. Automation Studio and Profile API. Marketing Cloud Connect API. Marketing Cloud Data Extension Data Steam. Email Studio Starter Data Bundle.

What is Data Cloud’s primary value to customers?. To provide a unified view of a customer and their related data. To create personalized campaigns by listening, understanding, and acting on customer behavior. To create a single source of truth for anonymous data. To connect all system with a golden record.

A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org. which two features should the consultant recommend to best address this requirement? Choose 2 answers. Profile Explorer. Calculated insight. Dashboard. Report.

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?. Loyalty Identification object. Individual object. Contact Identification object. Party Identification object.

During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?. Calculated Insights. Data Mapping. Identity Resolution. Data Activation.

A Consultant is discussing the benefits of Data Cloud with a customer that has multiple disjoined data sources. Which two functional areas should the consultant highlight in relation to managing customer data? Choose 2 answers. Master Data Management. Data Marketplace. Data Harmonization. Unified Profiles.

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?. Separate user credentials for data stream and activation target. Multiple S3 connectors in Data Cloud setup. Dedicated S3 data sources in Data Cloud setup. Dedicated S3 data sources in activation setup.

Which information is provided in a .csv file when activating to Amazon S3?. An audit log showing the user who activated the segment and when it was activated. The activated data payload. The metadata regarding the segment definition. The manifest of origin sources within Data Cloud.

A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model (DMO) join is necessary within the calculated insight to enable this calculation?. Sales Order > Unified Individual. Unified Individual > Individual > Sales Order. Unified Individual > Unified Link Individual > Sales Order. Sales Order > Individual > Unified Individual.

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?. Use a JWT Token generated on S3. Use an S3 Private Key Certificate. Use an S3 Access Key and Secret Key. Use an S3 Encrypted Username and Password.

Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?. Is Today. Is Birthday. Is Between. Is Anniversary Of.

Luxury Retailers created a segment targeting high value customers that is activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. IF the individual does not have a related Contact Point, it will not be activated. Marketing Cloud activations automatically suppress individuals who are unengaged and have nor opened or clicked on an email in the last six months. Marketing Cloud activations only activate those individuals that already exists in Marketing Cloud. They do not allow activation of new records. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

A Data Cloud Consultant recently discovered that their identity resolution process is matching individuals that are share email addresses or phone numbers but are not actually the same individual. What should the consultant do to address this issue?. Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly. Create and run a new rule set with fewer matching rules, compare the two rulesets to review and verify the results and then migrate to the new ruleset once approved. Create and run a new ruleset with stricter matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved. Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO) that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment. What is the cause of this issue?. Data has not yet been ingested into the DMO. The new DMO is not of category Profile. The new DMO does not have a relationship to the Individual DMO. Segmentation is only supported for the individual and Unified Individuals DMOs.

A customer wants to create segment of users based on their Customer Lifetime Value. However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI). Which sequence of steps should the consultant follow to achieve this requirement?. Create Calculated Insight > Map Data to Data Model > Ingest Data > Use in Segmentation. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation. Create Calculated Insight > Ingest Data > Map Data to Data Model > Use in Segmentation. Ingles Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation.

Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers. Choose a segment. Add the calculated insight in the activation. Add additional attributes. Select contact points.

Northern Trail Outfitters unifies individuals in its Data Cloud instance. Which three features can the consultant use to validate the data on a unified profile? Choose 3 answers. Identity Resolution. Query API. Data Explorer. Profile Explorer. Data Actions.

The Salesforce CRM Connector is configured, and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream. Which statement addresses the cause of this issue?. The Salesforce Integration User is missing Read permission on the newly created field. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop. Custom fields on the Case object are not supported for ingesting into Data Cloud. After 24 hours when the data stream refreshes. It will automatically include any new fields that were added to the Salesforce CRM.

Which two common use cases can be addressed with Data Cloud? Choose 2 answers. Harmonize data from multiple sources with a standardized and extendible data model. Govern enterprise data lifecycle through a centralized set of policies and processes. Safeguard critical business data by serving as a centralized system for backup and disaster recovery. Understand and act upon customer data to drive more relevant experiences.

Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days. Which filter operator on the EngagementDate field fits this use case?. Is Between. Greater than Last Number of Days. Next Number of Days. Last Number of Days.

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone number are properly mapped and available for use in activation?. Ingest the Contact object and use streaming transformation to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DTO) that contains three rows and then map this new DLO to the Contact Point Phone data map object. Ingest the Contract object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream by adding custom fields for Work and Home Phone. Ingest the Contact object and then create a calculated insight to normalize the phone numbers and then map to the Contact Point Phone data map object. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers and then map to the Contact Point Phone data map object.

Cumulus Financial uses calculated insights to compute the total backing value per branch for tis high net worth customers. In the calculated sight, “banking value” is a metric, “branch” is a dimension, and “high net worth” is a filter. What can be included as an attribute in activation?. “high net worth” (filter). “branch” (dimension) and “banking value” (metric). “banking value” (metric). “branch” (dimension).

Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer’s normal range. What should a consultant do to accommodate this request?. Use a calculated insight paired with a flow. Use streaming data transform with a flow. Use a streaming insight paired with a data action. Use streaming data transform combined with a data action.

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering and wants to personalize the email content with information about each customer’s current mutual fund investments. How should the Data Cloud consultant configure this activation?. Include Fund Type equal to “Mutual Fund” as a related attribute. Configure an activation based on the new segment with no additional attributes. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type. Include Fund Name and Fund Type by default for post processing in the target system. Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to “Mutual Fund”.

A consultant is budling a segment to announce a new product launch for customers that have previously purchased back pants. How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?. Place the attribute for product color in one container and the attribute for product type in another container. Place an attribute for the “black pants! Calculated insight to dynamically apply. Place the attributes for product color and product type as direct attributes. Place the attributes for product color and product type in a single container.

A user is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue?. Value suggestion is still processing and takes up to 24 hours to be available. Value suggestion requires Data Aware Specialist permission at a minimum. Value suggestion can only work on direct attributes and not related attributes. Value suggestion will only return for the first 50 values of a specific attribute.

Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer’s scheduled campaign messages. What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run. Set a refresh schedule for the calculated insights to occur every hour. Ensure the activations are set to Incremental Activation and automatically publish every hor. Ensure the segments are set to Rapid Publish and set to refresh every hour.

What does it mean to build a trust-based, first-party data asset?. Provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations. To ensure opt-in consent are collected for all email marketing as required by law. To obtain competitive data from reliable sources though interviews, surveys, and polis. To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange.

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet his requirement. Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?. Streaming Insights. Batch transforms. Related attributes. Segmentation excludes rules.

What is the result of a segmentation criteria filtering on City | Is Equal To | ‘San José’?. Cities only contain ‘San Jose’ or ‘san jose’. Cities containing ‘San Jose’, ‘San Jose’, ‘san jose’, or ‘san jose’. Cities only containing ‘San José’ or ‘San Jose’. Cities only containing ‘San José’ or ‘san josé’.

A customer notices that their consolidation rate has recently increased. The contact the consultant to ask why. What are two likely explanations for the increase? Choose 2 answers. Identity resolution rules have been removed to reduce the number of matched profiles. Duplicates have been removed from source system data streams. Identity resolution rules have been added to the ruleset to increase the number of matched profiles. New data sources have been added to Data Cloud that largely overlap with the existing profiles.

A healthcare client wants to make sure use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII). Which matching rule criteria should a consultant recommend for the most accurate matching results?. Party Identification on Patient ID. Exact Last Name and Email. Email Address and Phone. Fuzzy First Name, Exact Last Name, and Email.

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration?. Email. SMS. CloudPage. Mobile push.

How does Data Cloud handle an individual’s Right to be Forgotten?. Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion. Deletes the specific Individual record and its Unified Individual Link record. Deletes the specific Individual and records from any data source object mapped to the Individual data model object. Deletes the specific Individual and records from any data model object/data lake object related to the Individual.

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this?. Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly. Use the data spaces feature and apply filtering on the Account data lake object based on Country. Use Salesforce sharing rules on the Account object to filter and segregate records based on Country. Use formula field based on the Account Country field to filter incoming records.

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers. To ingest and unify from various sources to reconcile customer identity. To use harmonized data to more accurately understand the customer and business impact. To create an orchestrate cross-channel marketing messages. To eliminate the need for separate business intelligence and IT data management tools.

What does the Ignore Empty Value option do in identity resolution?. Ignores empty fields when running match rules. Ignores empty fields when running reconciliation rules. Ignores Individual object records with empty fields when running identity resolution rules. Ignores Contact Point object records with empty field when running identity resolution rules.