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A marketing manager at Northern Trail Outfitters wants to improve marketing return on investment (ROI) by tapping into insights from Data Cloud Segment Intelligence. Which permission set does a user need to set this up?. Data Cloud Data Aware Specialist. Data Cloud User. Data Cloud Marketing Manager. Data Cloud Admin.

Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it’s important to NTO to keep all Data Cloud data separated by brand. Which capability best supports NTO’s desire to separate its data by brand?. Data streams for each brand. Data sources for each brand. Data model objects for each brand. Data spaces for each brand.

Which two requirements must be met for a calculated insight to appear in the segmentation canvas? Choose 2 answers. The primary key of the segmented table must be a metric in the calculated insight. The metrics of the calculated insights must only contain numeric values. The calculated insight must contain a dimension including the Individual or Unified Individual. The primary key of the segmented table must be a dimension in the calculated insight.

Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud. While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?. Full refresh. Partial refresh. Incremental refresh. Manual refresh.

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backed system via an S3 Connector in upsert mode. During the initial setup sex moths ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications. What should the consultant keep in mind with regard to formula field updates when us the S3 Connector?. Data Cloud does not support formula field updates for data streams of type upsert. Data Cloud will update the formula for all records at the next incremental upsert refresh. Data Cloud will initiate a full refresh of data from S3 and will update the formula on all records. Data Cloud will only update the formula on a go-forward basis for new records.

Which two dependencies prevent a data stream from being deleted? Choose 2 answers. The underlying data lake object is used in segmentation. The underlying data lake object is mapped to a data model object. The underlying data lake object is used in activation. The underlying data lake object is used in a data transform.

The marketing manager at Cloud Kicks plants to bring in corporate phone numbers for tis accounts into Data Cloud. They plan to use a custom field with data ty set to Phone to store these phone numbers. Which statement is true when ingesting phone numbers?. Text value can be accepted for ingestion into a phone data type field. Data Cloud validates the format of the phone number at the time of ingestion. The phone number field can only accept 10-digit values. The phone number field should be used as a primary key.

A consultant at Northem Trail Outfitters is implementing Data cloud and creating an activation target for their segment. For activation membership, which object should the consultant choose?. Data Activation Object. Data Lake Object. Data Model Object. Data Segmentation Object.

How does identity resolution select attributes for unified individuals when is conflicting information in the data model?. Leverages reconciliation rules. Creates additional rulesets. Creates additional contact points. Leverages match rules.

What is the role of artificial intelligent (AI) in Data Cloud?. Generating email templates for use cases. Creating dynamic data driven management dashboard. Enhancing customer interaction through insights and predictions. Automating data validation.

What is a typical use case for Salesforce Data Cloud?. Data Synchronization across the Salesforce Ecosystem. Storing CRM data on promises. Data harmonization across multiple platforms. Sending personized emails at scale.

A consultant needs to create a data graph based on several DLOs. Which step should the consultant take to make this work?. Use a data action to update the data graph with the DLO data. Map the DLOs to DMOs and use these in the data graph. Map the DLOs directly to a data graph. Batch transform the DLOs to multiple DMOs and activate these with the data graph.

The leadership team at Cumulus Financial has determined that customers with deposited more than $250,000 in the last five years and are now using advisory service will be the central focus for all new campaign in the next year. Which features support this use case?. Streaming insights and segment. Streaming insights and data action. Calculates insights and data action. Calculated insights and segment.

A retail customer wants to bring customer data from different sources and wants to take advance of identity resolution so that is can be used in segmentation. On which entity should this be segment for activation membership?. Unified Contact. Unified Individual. Individual. Subscriber.

How does Data Cloud ensure high availability and fault tolerance for custom data?. By limiting data access to essential personal. By using a data center with robust backups. By implementing automatic data reconvert procedures. By distributing data across multiple region and data center.

An analyst from Cloud Kicks needs to get quick insights to determine the average sales per day during the past week. What should a consultant recommend?. Salesforce flows. Lighting web component utilizing Query API. Salesforce reports. Segment activation to Azure.

A Data Cloud consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names – such as user, contact, and subscriber – and need a standard mapping. Which term describes the process of mapping these different schema points a standard data model?. Segment. Transform. Harmonize. Unity.

NTO unities individuals in the Data Cloud instance. Which two features can the consultant use to validate the data on a specific unified profile? Choose 2 answers. Query API. Profile Explore. Data Actions. Identity resolution.

How should a Data Cloud consultant successfully apply consent during segmentation?. Include Party Identification for any applicable channels of engagement in the filter criteria for each segment. Include the Consent Status from the golden record during activation for any applicable channels of engagement. Include the Unified Profile during segmentation for any applicable channel of engagement. Include the Consent Status for any applicable channels of engagement in the filet criteria for each.

Which statement about Data Cloud’s Web and Mobile Application Connector is true?. The connector schema can be updated to delete an existing field. Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup. A standard schema containing event, profile, and transaction data is created at the time the connector is a configured. The Tenant Specific Endpoint is auto-generated in Data cloud when setting the connector.