AUTOEVALUACION UD6

The use of videos in Marketing... allowes the firm to reach younger audiences. can be a cost-effective way to promote products or services. may not be enough to achieve marketing goals if used exclusively. all of the above.

AI marketing... involves the use of data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML). involves collaborating with influencers. is not yet ready to create personalized campaigns. none of the above.

Influencer marketing... is the top marketing trend nowadays. could be considered as part of the social marketing plan. A and B. none of the above.

Marketing. is used to identify and define customer needs and wants. is equivalent to advertising. is carried out by the HHRR Department. none of the above.

In the production era... companies used online advertising. firms used artificial intelligence for their marketing campaigns. companies produced goods and services and hoped that people would buy them. all of the above.

Direct marketing... involves massive press releases. uses discounts and offers. is used to target specific individuals. uses storytelling.

Advertising... involves encreasing brand awareness. aims to generate leads. aims to to drive sales. all of the above.

Engagement is... the number of times a person is exposed to an advertisement. the level of interest and interaction that an advertisement generates. the increase in sales that can be attributed to an advertisement. the number of people who are exposed to an advertisement.

An effective strategy for podcast marketing. is to create videos and TV adverticements. is to cut up longer podcast episodes into smaller clips or segments, which can be shared on social media. will not direct traffic onto your web. is to use it in a platform like LinkedIn.

Future of Marketing involves... the use of artificial intelligence. the use of virtual reality. adaptition to the changing needs of their customers. all of the above.