C_THINK1_02

When customer development and product development happen simultaneously?. new methodology. Confidence. Expertise. Space.

Goal of the interview. Engage. Observe. Learning as much as possible. Watch and Listen.

What kinds of thoughts are allowed during a brain dump exercise?. Any kind of thought. Ideas and concerns. Anything except questions related to the challenge. Anything except concerns related to the challenge.

Why is desirability the starting point when it comes to a successful idea?. As a design thinker, the problems you are trying to solve are rarely your own-they are those of a particular group of people; in order to design for them, you must gain empathy for who they are and what is important to them. Because its not about building a new product and service and then searching for customers. It's about going to the customers first, determining their needs, and then creating something to meet their needs.

IDEO looks on the design-thinking process as a system of____________________, rather than a linear, predictive approach where organizations determine the goals they need to achieve and look for the resources to enable them to reach their goals. Implementation (Test). Ideation (Create). Overlapping phases. Inspiration (Empathize).

What kinds of thoughts are allowed during a brain dump exercise?. Concerns. Any kind of thought. Anything except concerns related to the challenge. Anything except questions related to the challenge.

A software company likes to use the User Story Mapping method in conjunction with Design Thinking. For which purpose would you recommend using User Story Mapping?. To find data that serves to inspire the team and gain empathy. To check on feasibility, viability and desirability. To get a common understanding of the challenge/problem space. To define the implementation backlog items.

What interview formats are used for field user research?. Multiple choice based interviews. Phone interviews. Onsite interviews. Panel interviews.

How can you increase the maturity of your initial low-fidelity prototype?. Iterate ideation phase. Funky prototyping. Lego-based prototyping. Functional prototyping.

Working with sticky notes is a key activity in many Design Thinking workshops. What rules would you set when using sticky notes?. Use one defined color per exercise. Go for bold statements and be visual. Agree within the team on a color code. Aim for one thought per sticky note. Keep workshop results unstructured to foster creativity.

Which conditions foster creativity according to John Cleese?. Dedication. Humor. Space. Expertise. Confidence.

What do you need to prepare before you conduct interviews during the 360° research phase?. A list of user types that you might encounter. A list of key guiding questions. A list of challenging questions to bring the interviewee to make creative suggestions. A short presentation of prototypes that you already have designed.

What is the recommended team size for a Design Thinking workshop?. 11-15 team members. 1-3 team members. 8-10 team members. 4-7 team members.

What are the expected outcomes of the Journey Map technique?. A map of swim lanes describing cross functional business processes from a company perspective. Information on touch points and mind set during specific action steps. An understanding of the journey an end user goes through in the context of a particular business scenario. Responsibilities for business process steps based on RACI (Responsible, Accountable, Consulted and Informed).

Which of the following techniques are structured ideation techniques?. Blue Ocean REICC. Persona. Multiplication. Minimal Viable Product (MVP).

Observation gives designers the opportunity to develop_________________to better identify needs and ultimately develop solutions, which is an excellent way of seeing the world differently in order to capitalize on needs the competition hasn't yet taken the time to recognize. Expertise. Empathy. Confidence.

These interviews are conducted after a customer has purchased or used a product/service. Funky prototyping. Lego-based prototyping. Iterate ideation phase. Feedback interviews.