dc 1

1-Which of the following statements regarding Tobin’s Q is true?. The greater its value, the larger capacity of the retailer to generate value on the basis of non-tangible assets. All answers are correct. It is used as a proxy of the competitive power of degree of market dominance of a retailer in its industry. It is the ratio between market capitalization and value of the tangible assets of a retailer.

2- Channel dynamics will tend to be of the pull type if the channel deals with: Industrial goods. New consumer products in their introduction phase. A leading brand of consumer goods. Products that require personal selling efforts.

-Directive 2000/53/EC of the European Parliament and of the Council of 18 September 2000: Refers to European regulations for managing and recycling electronic and electrical devices. Establishes guarantees and regulations relative to consumption goods sales. Is also called under WEEE directive. Refers to European regulations for managing and recycling vehicles at the end of their product life cycle.

6-GMROI: Measures the inventory turnover. All answers are correct. Is a type of ROI measure. Measures the profitability of the assortment.

7- A private label: Weakens the retailer’s negotiating position with regard to the manufacturer. Strengthens the retailer in attracting consumers and ensuring customer loyalty. Impacts negatively on the retailer’s image. Offers a lower quality-price ration than manufacturer brands.

8- The most important priority group for commercial distribution companies in a context of CSR (CORPORATE SOCIAL RESPONSABILITY), is: None of the answer is correct. Regulators. Stockholders. Shareholders.

9- Materiality analyses are useful to: Identify material issues for the firm. All answers are correct. Identify priorities for key stakeholders. Align the CSR strategy of the firm to risks and opportunities identified.

10- Category killers such as IKEA or Fnac have an assortment that is: Narrow and deep. Wide and deep. Narrow and shallow. Wide and shallow.

11- Circular economy is based upon: All answer are correct. Preventing or reducing waste and pollution by design. Keep products and materials in use. Redefining growth beyond the extractive model.

12- In relation to SCM by KPI’s we mean: Key management or performance indicators. Efficient customer response systems. Search for optimal balances. Electronic data interchange systems.

13- When we talk about an e-platform we mean: An e-retailer. None of above. An e-wholesaler. An e-market place.

14- By breaking bulk, we refer to a distribution function that encompasses: Loading and unloading. Managing inventory. Transporting inventory. Packaging.

15- By instrumental CSR we mean: Green advertising and other related promotional strategies. Innovative business models for sustainability. Integration of CSR in the business model to improve the competitive environment. Corporate philanthropy or charitable giving.

16- With the acronym ESG we refer to: The dimensions of non-financial performance of a retailer. Shared value creation by retailers. Responsible investments as defined by the European Commission Taxonomy. The triple bottom line of a retailer.

17- Please indicate which of the following statements is true: The first price tags appeared in the 1920s. The emergence of contemporary retailing helped blur differences between social status. n the XIX department stores did not have any windows. Department store owners did not support women’s vote.

18- The Inditex Open Platform: Is a high asset specifity within the omnichannel strategy of the value chain end-to-end. Is the marketplace through which the group’s different brands sell their assortments. None of above. Is the logistics platform centralizing the last mile delivery operations and services.

19- Reverse logistics is rapidly growing because of: The extension of product life. The perceived obsolescence. The transition to a productive model based on the circular economy. The e-commerce boom.

20- The probability that a product is sold through an indirect channel increase if: The product is not standardized. Its price is negotiable. The product is perishable. The frequency of purchase is high.

21- Siro provides fresher products to Mercadona’s shelves thanks to: Minimize transport and handling operations. Driving farmers and manufacturer away from its own factories. Invest in proximity production. Add main intermediaries to the channel.

22- The emergence of contemporary retail is corrected to: The second industrial revolution. All answer are correct. The transformation of women into consumers. The surge of urban middle classes.

23- Which type of channel strategy aims at distributing products through as many points of sale as possible?. Exclusive distribution. Massive distribution. Intensive distribution. Selective distribution.

25- Which of the following strategies is a basis tool in order to provided ECR? (efficient consumer response). Electronic data interchange. Continuous replenishment. Automated ordering. All of the answer are correct.

26- A planogram is a graphic tool useful for: a) Planning the handling rates based on the warehouse physical capacity and estimated time to market. Showing how and where specific SKUs should be displayed or placed on the shelves to increase sales. Showing how the cargo should be stowed in order to optimize the trailer capacity. None of the above.

27- Corporations creating shared value: Identify and address social problems intersecting their businesses. Are likely to be subject of socially responsible investments. All answers are correct. Their operations are aligned with the TBL framework.

28- Walmart: Is a convenience store blank. None of the above. Is a category killer format. Its growth in e-commerce results from the establishing of strategic alliances with national e-marketplaces.

29- A horizontal bonding system: All the answers correct. Does not imply that participating intermediaries share the same location. Can be space or non-space based. Appears when intermediaries operating at the same channel level cooperate.

30- Please mark which of the following statements is correct: Auxiliary intermediaries always participate in title flows. Main intermediaries buy to resell. Distributors always participate in physical flows. Auxiliary intermediaries never participate in physical flows.

31- Airbnb is an example of: A product platform. A payment platform. A service platform. A crowdsourcing platform.

33- Which of the following commercial format is not a main distributor?. Brokers. Convenience stores. Street markets. E-wholesalers.

35- Sustainable procurement encompasses: The working conditions of the suppliers’ employees of the distribution company. All answers are correct. The impact of the distribution company’s suppliers operations on the community. The environmental impacts of the distribution company’s suppliers’ operations.

36- Which of the following is not suitable to minimize bullwhip effects in inventories: GRI (Global Reporting Initiative). VMI (Vendor Managed Inventory). EDI (Electronic Data Interchange). CPFR (Collaborative Planning, Forecasting and Replenishment).

37- Totalers produce for Mercadona’s assortment: Whole products lines. Single SKUs. Whole product range. Whole product categories.

38- Retailers will successfully respond to new consumption home centric trends if: Redesigning commercial formats. Developing omnichannel integration to enhance customer experience. All are correct. Creating strategic partnerships in last-mile delivery and returns services.

39- The competition between Zara and Primark is: Intra-type. Horizontal. Mixed. Intertype.

43- Which of the following trend is not characteristic of the world’s largest retailers Top 10 in 2020, according to the Deloitte report? a) B2C b) FMCGs c) NOT ANSWER d) Discount e) Manufacturer brands. B2C. FMCGs. Discount. Manufactirer Brands.

44- By the acronym SKU we mean: The zoning rate of a physical POS. Each reference in a store’s assortment. The use of electronic devices to manage picking activities. The selected indicators to measure the distribution company performance.

45- The challenge of omnichannel retailing consisted of: The fact that prices and customer experiences are consistent across channels. The possibility of communicating and cross-selling across channels. The possibility of browsing, buying and returning products regardless of channels. The possibility of browsing, buying and returning products regardless of channels.