DCC ALL

A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour. How should the consultant configure the solution to ensure the data action is triggered at the cadence required?. Set the activation schedule to hourly. Set the insights aggregation time window to 1 hour. Configure the data to be ingested in hourly batches. Set the journey entry schedule to run every hour.

A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO) that they want to segment on. However, they cannot view the newly created DMO when trying to create a new segment. What is the cause of this issue?. The new DMO is not of category Profile. The new DMO does not have a relationship to the Individual DMO. Data has not yet been ingested into the DMO. Segmentation is only supported for the Individual and Unified Individual DMOS.

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration?. SMS. CloudPage. Mobile push. Email.

A customer has a custom Customer_Email_e object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to use for activation. To which data entity is this mapped?. Contact. Individual. Contact Point Email. Custom Customer_Email_c object.

A consultant is helping a travel company ingest its profile data into Data Cloud. The company's source data includes several fields, such as preferred car type, preferred airline, and favorite destination, that are not fields in the standard Individual data model object (DMO). What should the consultant recommend to map this data to be used for both segmentation and identity resolution?. Create custom fields on the standard Individual DMO. Create a custom DMO from scratch that has all fields that are needed. Duplicate the standard Individual DMO and add the additional fields. Create a custom DMO with only the additional fields and map it to the standard Individual DMO.

A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?. Increase the number of matching rules. Include additional attributes in the existing matching rules. Reduce the number of matching rules. Change reconciliation rules to Most Occuring.

A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company. Which action is essential to effectively begin the Data Cloud lifecycle?. Migrate the existing data into the Customer 360 Data Model. Analyze and logically partition the data into data spaces. Identify use cases and the required data sources and data quality. Use calculated insights to determine the benefits of Data Cloud for this company.

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

What is the primary purpose of Data Cloud?. Providing a golden record of a customer. Managing sales cycles and opportunities. Analyzing marketing data results. Integrating and unifying customer data.

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention. Which two options should a consultant configure when ingesting this data stream? Choose 2 answers. Ensure that deletion of old files is enabled. Ensure the refresh mode is set to "Full Refresh". Ensure the refresh mode is set to "Upsert". Ensure the filename contains a wildcard to accommodate the timestamp.

What is a reason to create a formula when ingesting a data stream?. To transform a datetime field into a date field for use in data mapping. To concatenate files so they are ingested in the correct sequence. To remove duplicate rows of data from the data stream. To add a unique external identifier to an existing ruleset.

A consultant is integrating an Amazon S3 activated campaign with the customer's destination system. In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?. The .csv file. The .zip file. The .txt file. The json file.

A client wants to bring In loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend In this scenario?. Clone the data source object. Create a junction object in Salesforce CRM and modify the ingestion strategy. Use batch transforms to create a second data lake object. Create a data kit from the data lake object and deploy it te the same Data Cloud.

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?. Use an S3 Encrypted Username and Password. Use a JWT Token generated on S3. Use an S3 Private Key Certificate. Use an S3 Access Key and Secret Key.

A user has bullt a seqment in Data Cloud and Is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual. Which statement explains why these attributes are not available?. The segment is not segmenting on profile data,. Activations can only Include 1-to-1 attributes. The desired attributes reside on different related paths. The attributes are being used in another activation.

Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages. What should the consultant do to ensure the ecommerce data Is ready for use for each of the scheduled activations?. Ensure the segments are set to Rapid Publish and set to refresh every hour. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run. Set a refresh schedule for the calculated insights to occur every hour. Ensure the activations are set to Incremental Activation and automatically publish every hour.

A Data Cloud consultant tries to save a new 1-to-1 relationship between the Account DMO and Contact Point Address DMO but gets an error. What should the consultant do to fix this error?. Change the cardinality to many-to-one to accommodate multiple contacts per account. Map additional fields to the Contact Point Address DMO. Map Account to Contact Point Email and Contact Point Phone also. Make sure that the total account records are high enough for identity resolution.

A consultant wants to make sure address details from customer orders are selected as best values to save to the unified profile. What should the consultant do to achieve this?. Use the default reconciliation rules for Contact Point Address. Change the default reconciliation rules for Individual to Source Priority. Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Individual DMO to the bottom. Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Order DMO to the top.

A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI). Which sequence of steps should the consultant follow to achieve this requirement?. Create Calculated Insight > Map Data to Data Model > Ingest Data > Use In Segmentation. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation. Create Calculated Insight > Ingest Data > Map Data to Data Model > Use in Segmentation.

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?. Individual. Profile. Sales Order. Engagement.

A customer has two Data Cloud orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data Cloud orgs. What is recommended to package and promote this configuration to the customer's second org?. Create a data kit. Use the Salesforce CRM connector. Use the Metadata API. Package as an AppExchange application.

A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII). Which matching rule criteria should a consultant recommend for the most accurate matching results?. Exact Last Name and Email. Party Identification on Patient ID. Email Address and Phone. Fuzzy First Name, Exact Last Name, and Email.

A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs. When creating the activation target, which type of target should the consultant select?. Marketing Cloud. Marketing Cloud Personalization. Data Cloud. External Activation Target.

Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO). What should the consultant consider before deleting the data stream?. The underlying DLO can be used in a data transform,. The data stream must be associated with a data kit. The underlying DLO cannot be mapped to a data model object. The data stream can be deleted without implicitly deleting the underlying DLO.

Northern Trail Outfitters uses B2C Commerce and Is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions. What should the consultant keep in mind with regard to historical data when ingesting order data using the B2C Commerce Order Bundle?. The B2C Commerce Order Bundle ingests 12 months of historical data. The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on. The B2C Commerce Order Bundle ingests 6 months of historical data. The B2C Commerce Order Bundle ingests 30 days of historical data.

Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a “NO FILE FOUND* error message? Choose 2 answers. Check if the file exists in the specified bucket location. Check if correct permissions are configured for the S3 user. Check If correct permissions are configured for the Data Cloud user. Check if the Amazon S3 data source is enabled in Data Cloud Setup.

Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Date Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis. As best practice, which sequence of actions should the consultant use to implement this request?. Use streaming ingestion to first load the last 90 days of data, and then use bulk ingestion to synchronize future data as it becomes available. Use bulk Ingestion to first load the last 90 days of data, and then use streaming ingestion to synchronize future data as it becomes available. Use bulk ingestion to first load the last 90 days of data, and also subsequently use bulk ingestion to synchronize the future data as it becomes available. Use streaming ingestion to first load the last 90 days of data, and also subsequently use streaming Ingestion synchronize future data as It becomes available.

A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs. What should they do to increase their consolidation rate?. Change reconcillation rules to Most Occurring. Update their account address details in the data source. Disable the Individual identity ruleset. Increase the number of matching rules.

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers. Review segments to ensure they're refreshed after the data is ingested. Review data transformations to ensure they're run after calculated insights. Review calculated insights to make sure they're run after the segments are refreshed. Review calculated insights to make sure they're run before segments are refreshed.

Northern Trail Outfitters (NTO) creates a calculated Insight to compute recency, frequenc monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these score that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers. Choose a segment. Add the calculated Insight in the activation. Select contact points. Add additional attributes.

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email. What should NTO do to ensure the best email address is activated?. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target. Include Contact Polnt Email object Is Active field as a match rule. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule. Set the default reconciliation rule to Last Updated.

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind, Which two use cases are considered a good fit for Data Cloud? Choose 2 answers. To eliminate the need for separate business intelligence and IT data management tools. To ingest and unify data from various sources to reconcile customer identity. To create and orchestrate cross-channe!l marketing messages. To use harmonized data to more accurately understand the customer and business impact.

A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual. What should the consultant do to address this issue?. Create and run a new ruleset with fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verlfy the results, and then migrate to the new ruleset once approved. Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly. Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?. Real-time data integration. Automated customer service replies. Enhanced reporting tools. Predictive troubleshooting.

The Salesforce CRM Connector is configured and the Case objec data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream. Which statement addresses the cause of this issue? D.C) CRM. The Salesforce Integration User is missing Read permissions on the newly created field. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop. Custom fields on the Case object are not supported for ingesting into Data Cloud. After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to the Salesforce.

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. Th consultant created a segment to meet this requirement. Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?. Segmentation exclude rules. Related attributes. Batch transforms. Streaming Insights.

A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria, that ar updated on a monthly basis. What is the most efficient option to allow for this capability?. Create a reusable container block with common criteria. Create, publish, and deploy a data kit. Create a segment and copy it for each brand. Create a nested segment.

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked data model object. The user will also need to mak changes if required. What is the minimum permission set needed to accommodate this use case?. Data Cloud User. Data Cloud Data Aware Specialist. Data Cloud Admin. Data Cloud Marketing Specialist.

A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why. What are two likely explanations for the increase? Choose 2 answers. Duplicates have been removed from source system data streams. New data sources have been added to Data Cloud that largely overlap with the existing profiles. Identity resolution rules have been added to the ruleset to increase the number of matched profiles. Identity resolution rules have been removed to reduce the number of matched profiles.

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK or Mobile SDK?. Formula fields. Streaming insight. Batch transform. Calculated insight.

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on this, a calculated insight is created that shows the total spend per custome in the last 30 days. In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?. Refresh Data Stream » Identity Resolution > Calculated Insight. Refresh Data Stream > Calculated Insight > Identity Resolution. Calculated Insight > Refresh Data Stream = Identity Resolution. Identity Resolution > Refresh Data Stream > Calculated Insight.

Which two common use cases can be addressed with Data Cloud? Choose 2 answers. Govern enterprise data lifecycle through a centralized set of policies and processes. Safeguard critical business data by serving as a centralized system for backup and disaster recovery. Harmonize data from multiple sources with a standardized and extendable data model. Understand and act upon customer data to drive more relevant experiences.

A consultant is troubleshooting a segment error. Which error message is solved by using calculated insights instead of nested segments?. Segment is too complex. Multiple population counts are in progress. Segments can’t be published. Segment population count failed,.

A global fashion retailer operates online sales platforms across AMER, EMEA, and APAC. The data formats for customer, order, and product information vary by region, and compliance regulations require data to remain unchanged in the original data sources. They also require a unified view of customer profiles for real-time personalization and analytics. Given these requirements, which transformation approach should the company Implement to standardize and cleanse Incoming data streams?. Use Apex to transform and cleanse data. Implement streaming data transformations. Transform data before ingesting into Data Cloud. Implement batch data transformations.

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this?. se Salesforce sharing rules on the Account object to filter and segregate records based on Country. Use the data spaces feature and apply filtering on the Account data lake object based on Country. Use formula fields based on the Account Country field to filter incoming records. Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.

Cumulus Financial wants to create a segment of Individuals based on transaction history data. This data has been mapped in the data model and is accessible via multiple container paths for segmentation. What happens if the optimal container path for this use case is not selected?. The resulting segment may be smaller or larger than expected. The resulting segment will not be generated. Alternate container paths will be suggested before the segment is published. Data Cloud segmentation will automatically select the optimal container path.

What should an organization use to stream Inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?. Cloud Storage Connector. Marketing Cloud Personalization Connector. Ingestion API. Commerce Cloud Connector.

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?. Set preferred attribute names when configuring activation. Use a formula field to update the field name in an activation. Update field names in the data model object. Update attribute names in the data stream configuration.

A consultant needs to update a field in CRM as soon as a record gets updated in the DMO. Which feature should the consultant use?. Rapid seqaments. Data actions. Data share target. Streaming data transform.

What does the Source Sequence reconcillation rule do In identity resolution?. Includes data from sources where the data is most frequently occurring. Identifies which individual records should be merged Into a unified profile by setting a priority for specific data sources. Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source.

Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?. Email Studio Starter Data Bundle. Automation Studio and Profile API. Marketing Cloud Connect API. Marketing Cloud Data Extension Data Stream.

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the avallable datasets in Marketing Cloud Starter Data Bundles? Choose 2 answers. Personalization. MobileConnect. MobilePush. Loyalty Management.

Cloud Kicks wants to be able to build a segment of customers wh have visited its website within the previous 7 days. Which filter operator on the EngagementDate field fits this use case?. Is Between. Last Number of Days. Next Number of Days. Greater than Last Number of Days.

During a privacy law discussion with a customer, the customer indicates they need to hon: requests for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about? Choose 2 answers. Data deletion requests are processed within 1 hour. Data deletion requests are submitted for Individual profiles. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds. Data deletion requests are reprocessed at 30, 50, and 90 days.

What is a key functionality of Data Cloud?. To create a master data management (MDM) strategy. To build insights on unified profiles. To give a persistent ID for unified profiles. To help users build a heat map using their data.

When creating a segment on an Individual, what Is the result of using two separate containers linked by an AND as shown below? GoodsProduct | Count | At Least | 1 Color | Is Equal To | red AND GoodsProduct | Count | At Least | 1 PrimaryProductCategory | Is Equal To | shoes. Individuals who purchased at least one of any ‘red’ product and also purchased at least one pair of ‘shoes’. Individuals who purchased at least one of any ‘red’ product or purchased at least one pair of 'shoes'. Individuals who made a purchase of at least one 'red shoes’ and nothing else. Individuals who purchased at least one ‘red shoes’ as a single line item in a purchase.

Cumulus Financial uses Data Cloud to segment banking customer and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2? years. Which Data Cloud component allows for this?. Segment membership data model object. Calculated insights. Seament exclusion. Nested segments.

A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning. What should the consultant recommend to filter the seqments by to accomplish this? D. oO. User preferences for marketing outreach. Geographical divisions. Marketing Cloud Journeys. Business units.

A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share th same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue. What should the consultant highlight to address this company's business challenge?. Data Bundles. Identity Resolution. Calculated Insights. Data Lake Objects.

A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud. Where does a request for data deletion or right to be forgotten get submitted?. In Data Cloud settings. On the Individual data profile in Data Cloud. Through Consent API. In Marketing Cloud settings.

A customer requests that thelr personal data be deleted. Which action should the consultant take to accommodate this request in Data Cloud?. Use the Consent API to request deletion of the customer's information. Use a Streaming API call to delete the customer's information. Use Profile Explorer to delete the customer datea from Data Cloud. Use the Data Rights Subject Request tool to request deletion of the customer's information,.

How does Identity resolution select attributes for unified Individuals when there is conflicting information in the data model?. Leverages match rules. Leverages reconciliation rules. Creates additional rulesets. Creates additional contact points.

A consultant is ingesting a list of employees from their human resources database that they want to segment on. Which data stream category should the consultant choose when ingesting this data?. Engagement Data. Contact Data. Profile Data. Other Data.

Which tool allows users to visualize and analyze unified customer data In Data Cloud?. Tableau. Neroku. Intelligence Reports Advanced. Salesforce CLI.

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream by adding custom fields for Work and Home Phone,. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data straem into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object. Ingest the Contact object and then create 4 calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.

What is the role of artificial intelligence (AI) In Data Cloud?. Generating email templates for use cases. Automating data validation. Creating dynamic data-driven management dashboards. Enhancing customer interactions throught insights and predictions.

A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to he related to the individual. Which statement explains why these attributes are not available?. The desired attributes reside on different related paths. Activations can only include 1-to-1 attributes. The attributes are being used in another activation. The segment is not segmenting on profile data.

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers. To eliminate the need for separate business intelligence and IT data management tools. To use harmonized data tu more accurately understand the customer and business impact. To ingest and unify data from various sources to reconcile customer identity. Create and orchestrate cross-channel marketing messages.

Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud. While setting to the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?. Incremental. Manual refresh. Partial refresh. Full refresh.

Northern frall Qutfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud. While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?. Partial refresh. Full refresh. Incremental refresh. Manual refresh.

Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages. What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run. Set a refresh schedule for the calculated insights to occur every hour. Ensure the segments are set to Rapid Publish and set to refresh every hour,. Ensure the activations are set to Incremental Activation and automatically publish every hour.

Cumulus Financial created a segment called Multiple Investments that contains Individuals who have Invested in two or more mutual funds. The company plans to send an email to this seqment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?. Choose the Multiple Investments segment, the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund". Include Fund Type equal to “Mutual Fund” as a related attribute. Configure an activation based an the new seqment with no additional attributes. Include Fund Name and Fund Type by default for post processing In the target system. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Typo.

Which two dependencies prevent a data stream from being deleted? Choose 2 answers. The underlying data lake object is mapped to a data model object. The underlying data lake object is used in segmentation. The underlying data lake object is used in a data transform. The underlying data laka object is used in activation.

A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?. Reduce the number of matching rules. Change reconciliation rules to Most Occuring. Include additional attributes in the existing matching rules. Increase the number of matching rules.

An organization wants to enable users with the ability to Identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?. Transformation formulas. Data harmonization. Global picklists. Value suggestion.

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match mules on the Loyalty ID?. Loyalty Identification object. Individual object. Party identification object. Contact Identification obfect.

When creating a segment on an Individual, what is the result of using two separate containers linked by an AND as shown below? GoodsProduct | Count | At Least | 1 Color | Is Equal To | red AND GoodsProduct | Count | At Least | 1 PrimaryProductCategory | Is Equal To | shoes. Individuals who purchased at least one of any ‘red’ product and also purchased at least one pair of “shoes”. Individuals who made a purchase of at least one ‘red shoes’ and nothing else. Individuals who purchased at least one of any ‘red’ product or purchased at least one pair of “shoes’. Individuals who purchased at least one ‘red shoes’ as a single line item in a purchase.

Northern trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data separated by brand. Which capability best supports NTO's desire to separate its data by brand?. Data streams for each brand. Data sources for each brand. Data spaces for each brand. Data model objects for each brand.

A retail customer wants to bring customer data from different sources and wants to take advantage of identity resolution so that it can be used in segmentation. On which entity should this be segmented for activation membership?. Unified Individual. Individual. Subscriber. Unified Contact.

Northern Trail Outfitters is using the Marketing Cloud Starter Date Bundles is being Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles?. Loyalty Management. MobileConnect. MobilePush. Personalization.

Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?. Is Between. Is Anniversary Of. Is Birthday. Is Today.

How does Data Cloud handle an Individual's Right to be Forgotten?. Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled Ingestion. Deletes the specified Individual record and its Unified Individual Link record. Deletes the specified Individual and records from any data source object mapped to the Individual data model object. Deletes the specified Individual and records from any data model object/data lake object related to the Individual.

Northern Irall Gutfitters (M10) wants to connect thelr BAC Commerce data with Data Cloud and bring two years of transactional history Inte Data Cloud. What should NTO use to achieve this? A cc Cire Sales Product eritity ingestion BB ce) Direct tales Order entity irigestiore Cif B2t Commerce Starter Bundles rc) B20 Commerce Starter Bundles plus 2 custom extract. Direct Sales Product entity ingestion. Direct Sales Order entity ingestion. B2C Commerce Starter Bundles. B2C Commerce Starter Bundles plus a custom extract.

What dees the Source Sequence reconciliation rule doin Identity resolutiany A fete The princity of spenitie: date oources when huilding attributes in & unified poofile, cuch asa firstor fast name Bo Hentifes which individual records should be irerged into a uniied profile hy sething & priogity Tor speciti¢ date sources: ar a Iieretifies whith dale sources Shou! be eed i Dee process et necorilialion by prioritigig Ube rst beenithy up tated Usable source Be Preyieeally eocurrbig. Sets the priority of specific data sources when building attributes in unified poofile, such as first or last name. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated source. Includes data from sources where the data is most frequently occuring.

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consant API will solve this business need. Which two considerations should the consultant inform the customer about?. Data deletion requests submitted to Data Cloud are passed to all connected Salestorce clouds. Data deletion requests are submitted for Individual profiles. Data deletion requests are processed within 1 hour,. Data detetion requests are reprocessed at 30, 60, and 90 days.

Northern Trail Outfitters wants to be able to calculate each customer's ilfetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud?. Nested segments. Metrics on metrics. Streaming data transform. Flow Orchestration.

Which Information is provided in a .csv file when activating to Amazon S3?. An audit log showing the user who activated the segment and when it was activated. The activated data payload. The metadata regarding the segment definition. The manifest of origin sources within Data Cloud.

Luxury Retailers created a seqment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in tho last six months. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

A customer wants to create seqments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data Cloud does not include that key performance Indicator (KPI). Which sequence of steps should the consultant follow to achieve this requirement?. Create Calculated Insight > Ingest Dela > Map Data to Data Model > Use in Segmentation. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation. Create Calculated Insight > Map Data to Data Model > Ingest Data > Use in Segmentation.

A bank collects customer data for Its loan applicants and high net worth customers. A customer can be both a loan applicant and a high net worth customer, resulting in duplicate data. How should a consultant ingest and map this data in Data Cloud? A Use 6 date Lrensform lo cursolidsate Ure dele inte ore DLO and Chen map it lo the Individual and Contact Point Ernall OMOs, B oO Ingest the dats into two DLOs and map each to the Individual end Contact Point Ernall DMOGs. o> Ingest the dsta into two DLOs and then map to two custom DMOs, D.C). Use a data transform to consolidate the data into one DLO and then map it to the Individual and Contact Point Email DMOs. Ingest the data into two DLOs and map each to the Individual and Contact Point Email DMOs. Ingest the data into two DLOs and then map to two custom DMOs. Ingest the data into one DLO and then map to one custom DMO.

A segment fails to refresh with the error “Segment references too many data lake objects (DLOs)". Which two troubleshooting tips should help remedy this issue? Choose 2 answers. Use calculated insights in order to reduce the complexity of the segmentation query. Split the segment into smaller segments. Space out the segment schedules to reduce DLO load. Refine segmentation criteria to limit up to five custom data model objects (DMOs).

A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs. What should they do to Increase their consolidation rate?. Update their account address details in the data source. Increase the number of matching rules. Disable the individual identity ruleset. Change reconciliation rules to Most Occuring.

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days. Which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?. Calculated Insight > Refresh Data Stream > Identity Resolution. Refresh Data Stream > Identity Resolution > Calculated Insight. Identity Resolution > Refresh Data Stream > Calculated Insight. Refresh Data Stream > Calculated Insight > Identity Resolution.

Which two common use cases can be addressed with Data Cloud? Choose 2 answers. Govern enterprise data lifecycle through a centralized act of policies and processes. Understand and act upon customer data to drive more relevant experiences. Harmonize data from multiple sources with a standardized and extendable data model. Safequard critical business data by serving as a centralized system for backup and disaster recovery.

Whick two requirements must be met for a calculated insight to appear in the segmentation canvas? Choose 2 answers. The primary key of the segmented table must be a metric In the calculated Insight. The calculated Insight must contain a dimension inciuding the Individual or Unified Individual Id. The metrics of the calculated Insights must only contain numeric values. The primary key of the segmented table must be a dimension in the calculated Insight.

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?. Use an S3 Access Key and Secret Key. Use a JWT Token generated on S3. Use an S3 Encrypted Username and Password. Use an S3 Private Key Certificate.

A user needs permissions to access Data Cloud to create, manage, and activate segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should the consultant assign?. Data Cloud Marketing Specialist. Data Cloud Marketing Manager. Data Cloud Data Aware Specialist. Data Cloud User.

Northern Trail Outfitters wants to use some of its Marketing Cloud data In Data Cloud. Which engagement channel data will require custom integration?. Email. Mobile Push. Cloud Page. SMS.

Which data model subject area defines the revenue or quantity for an opportunity by product family?. Sales Order. Engagement. Product. Party.

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?. Segment membership data model object. Segment exclusion. Nested segments. Calculated insight.

Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their investment pages more than three times in a 24-hour period, CF wants to immediately send an email that offers a private consultation. What should a consultant recommend for this business requirement?. Caculated insight with a data action to a Marketing Cloud Engagement transactional email. Rapid segment to data action journey in Marketing Cloud Engagement. Standard segment with activation into Marketing Cloud Engagement. Streaming insight with a data action into a journey in Marketing Cloud Engagement.

A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their ORM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which two steps should the consultant take to address this new use case? Choose 2 answers. Map the primary key from the two systems to party Identification, using CRM ID as the identification name tor both. Create a matching rule based on party identitication that matches on CRM ID as the party identitication name. Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the Identification name for individuals coming from the marketing platform. Create a custom matching rule for an exact match on the Individual ID attribute.

A Data Cloud consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names — such as user, contact, and subscriber — and need a standard mapping. Which term describes the process of mapping these different schema points into a standard data model?. Transform. Unify. Harmonize. Segment.

What does it mean te build a trust-based, first-party data asset?. To treat sensitive date carefully and provide clear exchange of value for data. To obtain competitive data from reliable sources through interviews, surveys, and polls. To ensure opt-in consents are collected for all email marketing as required by law. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations.

Northern Trail Outfitters unifies individuals in its Data Cloud instance. Which three features can the consultant use to validate the data on a unified profile? Choose 3 answers. Profile Explorer. Data Actions. Data Explorer. Query API. Identity Resolution.

A consultant needs to package Data Cloud components from one onganization to another. Which two Data Cloud components should the consultant include in a data kit to achieve this goal? Choose 2 answers. Calculated insights. Identity resolution rolesets. Data model objects. Segments.

What should a user do to pause a segment activation with the intent of using that segment again?. Deactivate the segment. Skip the activation. Stop the publish schedule. Delete the segment.

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector In upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications. What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?. Date Cloud will only update the formula on a go-forward basis for new records. Data Cloud will initiate a full refresh of data from S3 and will update the formulas on all records. Date Cloud does not support formula field updates for data streams of type upsert. Data Cloud will update the formula for all records at the next incremental upsert refresh.

A global fashion retailer operates online sales platforms across AMER, FMEA, and APAC. The data formats for customer, order, and product information vary by region, and compliance regulations require data to remain unchanged in the original data sources. They also require a unified view of customer profiles for real-time personalization and analytics. Given these requirernents, which transformation approach should the company implement to standardize and cleanse incoming data streams?. Implement streaming data transformations. Implement batch data transformations. Transform data before ingesting into Data Cloud. Use Apex to transform and cleanse data.

A consultant is working into customer's Data Cloud and is asked to delete the existing identity resolution ruleset. Which too impacts should the consultant communicate as a result of this action? Choose 2 answers. Unfied customer data associated with this ruleset will be removed. All individual data will be removed. All source profile data will be removed. Dependencies on data model objects will be removed.

A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs. When creating the activation target, which type of target should the consultant select?. External Activation Target. Data Cloud. Marketing Cloud. Marketing Cloud Personalization.

A company wants to test its marketing campaigns with different target populations. What should the consultant adjust in the Segment Canvas interface to get different populations?. Population filters and direct attributes. Segmentation filters, direct attributions and data sources. Direct attributes. related attributes, and population filters. Direct attributes. and related attributes.

That is the primary purpose of Data Cloud?. Integration and unifying customer data. Providing a golden record of a customer. Managing sales cycles and apportunities. Analyzing marketing data results.

A consultant is building a segment to announce a new product launch for customers that have previously purchased hlack pants. How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?. Place the attributes for product color and product type as direct attributes. Place the attributes for product color and product type in a single container. Place an attribute for the “black pants” calculated insight to dynamically apply. Place the attribute for product color in one container and the attribute for product type in another container.

A healthcare client wants to make use of Identity resolution, but does not want to risk unifying profiles that may share certain Personally Identifying Infonmation (PII). Which matching rule criteria should a consultant recommend for the mast accurate matching results?. Party Indentification on Patient ID. Exact Last Name and Email. Fuzzy First Name, Exact Last Name, and Email. Email Address and Phone.

What are the two minium requirements needed when using the Visual Insights Builder to create a calculated insight? Choose 2 answers. At least one measure. A WHERE clause. At least two objects to join. At least one dimension.

Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a Ilst of contacts who fit within a certain seqment for a direct mail campaign. How should the consultant provide this list to NTO?. Create the segment and then activate the segment to NTO's Salesforce CRM,. Create the segment, select Email as the activation target, and activate the segment directly to NTO. Create the segment and then click Download to obtain the segment membership details to provide to NTO. Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

A consultant has an activation that is set tp publish every 12 hours, but tras discovered thal updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers. Review calculated insights fo make sure they're run before segments are refreshed. Review calculated insights to make sure they're run after the segments are refreshed. Review data transformations to ensure they're fun after calculated insights. Review segments to ensure they're refreshed after the data is ingested,.

A consultant is setting up a data stream with transactional data. Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?. Number. Text. Decimal. Serial.

A consultant is connecting sales order data to Data Cliud and cosniders whether to use the Profile, Engagement, or Other Categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category. What is the impact of this action on future mappings?. A DLO with category Engagement can be mapped to any DMO using either Profile, Engagement or Other Categories. When mapping a Profile DLo to the Sales Order DMO the category gets updated to Profile. Sales Order DMO gets assigned to both the Profile and Engagement categories when mapping a Profile DLO. Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category,.

A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site. How should the file be brought into Data Cloud?. Ingest the file using with the SFTP Connector. Ingest the file through the Cloud Storage Connector. Manually import the file using the Data Import Wizard. Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

1 of 60. A customer has a calculated insight about lifetime value. What does the consultant need to be aware of if the calculated insight needs to be modified?. New dimensions can be added. Existing dimensions can be removed. Existing measures can be removed. New measures can be added.

2 of 60. A finance company that uses Data Cloud wants to simplify how its users can view all the various channels a customer engages with. Which feature should the consultant recommend to meet this requirement?. Use Data Cloud to connect with analytic tools, like Tableau. Create segments based on the ingested data and insights to activate in Marketing Cloud. Use calculated insights to determine when and how to engage with various customers. Use Data Cloud to ingest data from various available data sources.

3 of 60. Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?. Choose the Multiple investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund". Include Fund Name and Fund Type by default for post processing in the target system. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on the new segment with no additional attributes. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.

4 of 60. Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier. Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?. CONCAT. COMBINE. COALESCE. CAST.

5 of 60. A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII). Which matching rule criteria should a consultant recommend for the most accurate matching results?. Exact Last Name and Email. Email Address and Phone. Party Identification on Patient ID. Fuzzy First Name, Exact Last Name, and Email.

6 of 60. A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOS. What should they do to increase their consolidation rate?. Disable the individual identity rucac. Increase the number of matching rules. Change reconciliation rules to Most Occurring. Update their account address details in the data source.

7 of 60. A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the consultant use to solution for this use case?. Dashboard. Report. Activation alert. Flow.

8 of 60. Which information is provided in a .csv file when activating to Amazon S3?. The activated data payload. The metadata regarding the segment definition. The manifest of origin sources within Data Cloud. An audit log showing the user who activated the segment and when it was activated.

9 of 60. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email. What should NTO do to ensure the best email address is activated?. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule. Include Contact Point Email object Is Active field as a match rule. Set the default reconciliation rule to Last Updated. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

10 of 60. A consultant is integrating an Amazon S3 activated campaign with the customer's destination system. In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?. The .txt file. The json file. The .csv file. The .zip file.

11 of 60. A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands. While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands. What should the consultant do to make the object available for a new data space?. Create a batch transform to split data between different data spaces. Navigate to the Data Space tab and select the object to be included in the new data space. Create a new data stream and map the second data stream to the data space. Copy data from the default data space to a new DMO using the Data Copy feature and link this DMO to the new data space.

12 of 60. A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers. Review data transformations to ensure they're run after calculated insights. Review calculated insights to make sure they're run after the segments are refreshed. Review segments to ensure they're refreshed after the data is ingested. Review calculated insights to make sure they're run before segments are refreshed.

13 of 60. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream by adding custom fields for Work and Home Phone. Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.

14 of 60. A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation?. The target field will throw and store mun values. The target field will be able to hold both types of values. The target field will only hold the time part and ignore the date part. The target field will only hold the date part and ignore the time part.

15 of 60. During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?. Harmonization. Data Cleansing. Data Consolidation. Identity Resolution.

16 of 60. Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?. Confirm that the Modny Object permission is enabled in the Data Cloud org. Confirm the Create Object permission is enabled in the Data Cloud org. Confirm the Ingest Object permission is enabled in the Salesforce CRM org. Confirm the View All object permission is enabled in the source Salesforce CRM org.

17 of 60. What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?. Cities containing 'San Jose', 'San José', 'san jose', or 'san jose'. Cities only containing 'San Jose' or 'san jose'. Cities only containing 'San José' or 'San Jose. Cities only containing 'San José' or 'san josé'.

18 of 60. Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a direct mail campaign. How should the consultant provide this list to NTO?. Create the segment and then activate the segment to NTO's Salesforce CRM. Create the segment and then click Download to obtain the segment membership details to provide to NTO. Create a new file storage activation target, create the segment, and then activate the segment to the new activation target. Create the segment, select Email as the activation target, and activate the segment directly to NTO.

20 of 60. A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which two steps should the consultant take to address this new use case? Choose 2 answers. Create a matching rule based on party identification that matches on CRM ID as the party identification name. Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both. Create a custom matching rule for an exact match on the Individual ID attribute. Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.

21 of 60. Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages. What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?. Use Flow to trigger a change data event on ecommerce data to refresh calculated insights and segments before the activations are scheduled to run. Set a refresh schedule for the calculated insights to occur every hour. Ensure the activations are set to Incremental Activation and automatically publish every hour. Ensure the segments are set to Rapid Publish and set to refresh every hour.

23 of 60. Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles? Choose 2 answers. MobileConnect. Loyalty Management. Personalization. MobilePush.

24 of 60. The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream. Which statement addresses the cause of this issue?. After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to the Salesforce CRM. Custom fields on the Case object are not supported for ingesting into Data Cloud. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop. The Salesforce Integration User is missing Read permissions on the newly created field.

25 of 60. A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?. Change reconciliation rules to Most Occuring. Reduce the number of matching rules. Increase the number of matching rules. Include additional attributes in the existing matching rules.

26 of 60. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days. In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?. Identity Resolution > Refresh Data Stream > Calculated Insight. Calculated Insight > Refresh Data Stream > Identity Resolution. Refresh Data Stream > Calculated Insight > Identity Resolution. Refresh Data Stream > Identity Resolution > Calculated Insight.

27 of 60. A consultant notices that the unified individual profile is not storing the latest email address. Which action should the consultant take to troubleshoot this issue?. Remove any old email addresses from Salesforce CRM. Check if the mapping of DLO objects is correct to Contact Point Email. Verify and update the email address in the source systems if needed. Confirm that the reconciliation rules are correctly used.

28 of 60. If a data source does not have a field that can be designated as a primary key, what should the consultant do?. Remove duplicates from the data source and then select a primary key. Select a field as a primary key and then add a key qualifier. Create a composite key by combining two or more source fields through a formula field. Use the default primary key recommended by Data Cloud.

29 of 60. A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company. Which action is essential to effectively begin the Data Cloud lifecycle?. Use calculated insights to determine the benefits of Data Cloud for this company. Migrate the existing data into the Customer 360 Data Model. Analyze and logically partition the data into data spaces. Identify use cases and the required data sources and data quality.

30 of 60. Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud. While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?. Incremental refresh. Manual refresh. Partial refresh. Full refresh.

31 of 60. How does identity resolution select attributes for unified individuals when there is conflicting information in the data model?. Creates additional contact points. Creates additional rulesets. Leverages reconciliation rules. Leverages match rules.

32 of 60. Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range. What should a consultant do to accommodate this request?. Use streaming data transform with a flow. Use a streaming insight paired with a data action. Use a calculated insight paired with a flow. Use streaming data transform combined with a data action.

33 of 60. A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset. Which two impacts should the consultant communicate as a result of this action? Choose 2 answers. Unified customer data associated with this ruleset will be removed. All source profile data will be removed. All individual data will be removed. Dependencies on data model objects will be removed.

34 of 60. During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about? Choose 2 answers. Data deletion requests are processed within 1 hour. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds. Data deletion requests are submitted for Individual profiles. Data deletion requests are reprocessed at 30, 60, and 90 days.

35 of 60. A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario?. Clone the data source object. Use batch transforms to create a second data lake object. Create a junction object in Salesforce CRM and modify the ingestion strategy. Create a data kit from the data lake object and deploy it to the same Data Cloud org.

36 of 60. A customer requests that their personal data be deleted. Which action should the consultant take to accommodate this request in Data Cloud?. Use the Data Rights Subject Request tool to request deletion of the customer's information. Use a streaming API call to delete the customer's information. Use Profile Explorer to delete the customer data from Data Cloud. Use Consent API to request deletion of the customer's information.

37 of 60. A user is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue?. Value suggestion requires Data Aware Specialist permissions at a minimum. Value suggestion is still processing and takes up to 24 hours to be available. Value suggestion can only work on direct attributes and not related attributes. Value suggestion will only return results for the first 50 values of a specific attribute.

38 of 60. The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system. Which feature should a consultant recommend to achieve this goal?. Streaming data transform. Batch bata transform. Streaming insight. Calculated insight.

39 of 60. A consultant notices that the unified individual profile is not storing the latest email address. Which action should the consultant take to troubleshoot this issue?. Remove any old email addresses from Salesforce CRM. Check if the mapping of DLO objects is correct to Contact Point Email. Verify and update the email address in the source systems if needed. Confirm that the reconciliation rules are correctly used.

40 of 60. If a data source does not have a field that can be designated as a primary key, what should the consultant do?. Remove duplicates from the data source and then select a primary key. Select a field as a primary key and then add a key qualifier. Create a composite key by combining two or more source fields through a formula field. Use the default primary key recommended by Data Cloud.

41 of 60. A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company. Which action is essential to effectively begin the Data Cloud lifecycle?. Use calculated insights to determine the benefits of Data Cloud for this company. Migrate the existing data into the Customer 360 Data Model. Analyze and logically partition the data into data spaces. Identify use cases and the required data sources and data quality.

42 of 60. Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud. While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?. Manual refresh. Incremental refresh. Partial refresh. Full refresh.

43 of 60. How does identity resolution select attributes for unified individuals when there is conflicting information in the data model?. Creates additional contact points. Leverages reconciliation rules. Creates additional rulesets. Leverages match rules.

44 of 60. Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range. What should a consultant do to accommodate this request?. Use streaming data transform with a flow. Use a streaming insight paired with a data action. Use a calculated insight paired with a flow. Use streaming data transform combined with a data action.

45 of 60. A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity resolution ruleset. Which two impacts should the consultant communicate as a result of this action? Choose 2 answers. Unified customer data associated with this ruleset will be removed. All source profile data will be removed. All individual data will be removed. Dependencies on data model objects will be removed.

46 of 60. During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about? Choose 2 answers. Data deletion requests are processed within 1 hour. Data deletion requests are submitted for Individual profiles. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds. Data deletion requests are reprocessed at 30, 60, and 90 days.

47 of 60. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement. Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?. Streaming insights. Batch transforms. Segmentation exclude rules. Related attributes.

48 of 60. A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data? Choose 2 answers. Data Marketplace. Data Harmonization. Unified Profiles. Master Data Management.

49 of 60. Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the frequency at which segments are published, while retaining the same segments in place today. Which action should a consultant take to alleviate this issue?. Adjust the publish schedule start time of each segment to prevent overlapping processes. Increase the Data Cloud segmentation concurrency limit. Enable rapid segment publishing to all segments to reduce segment generation time. Reduce the number of segments being published.

50 of 60. A retail customer wants to bring customer data from different sources and wants to take advantage of identity resolution so that it can be used in segmentation. On which entity should this be segmented for activation membership?. Subscriber. Unified Contact. Individual. Unified Individual.

51 of 60. Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record. Which two features should a consultant consider for this use case? Choose 2 answers. Profile API. Query API. Data Action. Lightning Web Components.

52 of 60. A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members. Which two areas should the consultant review to help troubleshoot this issue? Choose 2 answer. The activated profiles have a Unified Contact Point. The correct path is selected for the related attributes. The related engagement events occurred within the last 90 days. The related engagement events occurred within the last 24 months.

53 of 60. When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below? Goods Product | Count | At Least 1 Color Is Equal To | red AND GoodsProduct | Count | At Least | 1 PrimaryProductCategory | Is Equal To | shoes. A. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'. Individuals who purchased at least one 'red shoes' as a single line item in a purchase. Individuals who made a purchase of at least one 'red shoes' and nothing else. Individuals who purchased at least one of any 'red' product and also purchased at least one pair of 'shoes'.

54 of 60. Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?. Segment membership data model object. Segment exclusion. Calculated insights. Nested segments.

55 of 60. Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data separated by brand. Which capability best supports NTO's desire to separate its data by brand?. Data streams for each brand. Data sources for each brand. Data spaces for each brand. Data model objects for each brand.

56 of 60. During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?. Data Activation. Data Mapping. Identity Resolution to create a data graph. Calculated Insights.

57 of 60. The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year. Which features support this use case?. Calculated insight and segment. Calculated insight and data action. Streaming insight and data action. Streaming insight and segment.

58 of 60. Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant sunneet the marketing team use to ensure this consistency when creating future, more refined segments?. Create new segments using nested segments. Create a High Investment Balance calculated insight. Create new segments by cloning High Investment Balance Customers. Package High Investment Balance Customers in a data kit.

59 of 60. Which statement about Data Cloud's Web and Mobile Application Connector is true?. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector. The connector schema can be updated to delete an existing field. A standard schema containing event, profile, and transaction data is created at the time the connector is configured. Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.

60 of 60. A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?. Unified Individual > Unified Link Individual > Saves Order. Sales Order > Unified Individual. Unified Individual > Individual > Sales Order. Sales Order > Individual > Unified Individual.

of 60. A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally identifiable information (PII). How should the fields be mapped to support identity resolution?. Map all fields to the Customer object. Map name to the Individual object and email address to the Contact Point Email object. Create a new custom object with fields that directly match the incoming table. Map all fields to the Individual object, adding a custom field for the email address.

of 60. How should a Data Cloud consultant successfully apply consent during segmentation?. Include the Consent Status from the golden record during activation for any applicable channels of engagement. Include the Unified Profile during segmentation for any applicable channels of engagement. Include Party Identification for any applicable channels of engagement in the filter criteria for each segmen. Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

of 60. Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO). What should the consultant consider before deleting the data stream?. The data stream must be associated with a data kit. The data stream can be deleted without implicitly deleting the underlying DLO. The underlying DLO cannot be mapped to a data model object. The underlying DLO can be used in a data transform.

of 60. Cumulus Financial segregates its sales CRM data based on Region for its Data Cloud users. Multiple data spaces are configured: a default space and two additional spaces tailored for EMEA and APAC regions. EMEA sales reps who need temporary access to visualize data for both regions say that they cannot visualize APAC data. APAC sales reps can visualize the corresponding segmented data. Which statement describes the cause of this issue?. The EMEA sales reps have not been assigned to the profile associated with the APAC data space. The APAC data space is not associated with any profile. The APAC data space is not associated with any permission set. The EMEA sales reps have not been assigned to the permission set associated with the APAC data space.

of 60. A consultant is ingesting a list of employees from their human resources database that they want to segment on. Which data stream category should the consultant choose when ingesting this data?. Other Data. Engagement Data. Profile Data. Contact Data.

of 60. A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment. For activation membership, which object should the consultant choose?. Data Activation Object. Data Model Object. Data Lake Object. Data Segmentation Object.

of 60. Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?. Automated customer service replies. Real-time data integration. Enhanced reporting tools. Predictive troubleshooting.

of 60. How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?. Update attribute names in the data stream configuration. Set preferred attribute names when configuring activation. Update field names in the data model object. Use a formula field to update the field name in an activation.

of 60. How does Data Cloud ensure high availability and fault tolerance for customer data?. By limiting data access to essential personnel. By implementing automatic data recovery procedures. By distributing data across multiple regions and data centers. By using a data center with robust backups.

of 60. A Data Cloud consultant is in the process of setting up data streams for a new service-based data source. When ingesting Case data, which field is recommended to be associated with the Event Time field?. Resolution Date. Escalation Date. Last Modified Date. Creation Date.

What is a key functionality of Data Cloud?. To create a master data management (MDM) strategy. To build insights on unified profiles. To give a persistent ID for unified profiles. To help users build a heat map using their data.

Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?. Email Studio Starter Data Bundle. Automation Studio and Profile API. Marketing Cloud Connect API. Marketing Cloud Data Extension Data Stream.

A consultant needs to update a field in CRM as soon as a record gets updated in the DMO. Which feature should the consultant use?. Rapid segments. Data actions. Data share target. Streaming data transform.

Cumulus Financial wants to create a segment of individuals based on transaction history data. This data has been mapped in the data model and is accessible via multiple container paths for segmentation. What happens if the optimal container path for this use case is not selected?. The resulting segment may be smaller or larger than expected. The resulting segment will not be generated. Alternate container paths will be suggested before the segment is published. Data Cloud segmentation will automatically select the optimal container path.

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked data model object. The user will also need to mak changes if required. What is the minimum permission set needed to accommodate this use case?. Data Cloud User. Data Cloud Data Aware Specialist. Data Cloud Admin. Data Cloud Marketing Specialist.

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?. Engagement. Individual. Sales Order. Profile.

What is a reason to create a formula when ingesting a data stream?. To transform a datetime field into a date field for use in data mapping. To concatenate files so they are ingested in the correct sequence. To remove duplicate rows of data from the data stream. To add a unique external identifier to an existing ruleset.

Northern Trail Outfitters unifies individuals in its Date Cloud instance. Which three features can the consultant use to validate the data on a unified profile? Choose 2 answers. Profile Explorer. Data Actions. Data Explorer. Query API. Identity Resolution.

A consultant needs to package Data Cloud components from one organization to another. Which two Data Cloud components should the consultant include in a data kit to achieve this goal? Choose 2 answers. Calculated insights. Identity resolution rulesets. Data model objects. Segments.

Cumulus Financial is currently using Data Cloud and Ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications. What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?. Data Cloud will initiate a full refresh of data from S3 and will update the formula on all records. Data Cloud does not support formula field updates for data streams of type upsert. Data Cloud will update the formula for all records at the next incremental upsert refresh. Data Cloud will only update the formule on a go-forward basis for new records.

A user needs permissions to access Data Cloud to create, manage, and activate segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should the consultant assign?. Data Cloud Marketing Specialist. Data Cloud Marketing Manager. Data Cloud Data Aware Specialist. Data Cloud User.

A bank collects customer data for its loan applicants and high net worth customers. A customer can be both a loan applicant and a high net worth customer, resulting in duplicate data. How should a consultant ingest and map this data in Data Cloud?. Use a data transform to consolidate the data into one DLO and then map it to the Individual and Contact Point Email DMOS. Ingest the data into two DLOS and map each to the Individual and Contact Point Email DMOS. Ingest the data into two DLOS and then map to two custom DMOS. Ingest the data into one DLO and then map to one custom DMO.

Which tool allows users to visualize and analyze unified customer data in Data Cloud?. Tableau. Heroku. Intelligence Reports Advanced. Salesforce CLI.

Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their Investment pages more than three times in a 24-hour period, CF wants to Immediately send an email that offers a private consultation. What should a consultant recommend for this business requirement?. Calculated insight with a data action to a Marketing Cloud Engagement transactional email. Rapid segment to a data action journey in Marketing Cloud Engagement. Standard segment with activation into Marketing Cloud Engagement. Streaming insight with a data action into a journey in Marketing Cloud Engagement.

Which two dependencies need to be removed prior to disconnecting a data source? Choose 2 answers. Activation target. Segment. Activation. Data stream.

What are two benefits of calculated insights over segmentation criteria? Choose 2 answers. Calculated insights refresh automatically upon reference in segments and activation. Calculated insights results can be included as attributes in activation. Calculated insights can query engagement data greater than 2 years. Calculated insghts are better suited for single row based operation.

What is the first step to set up and configure a Data Cloud instance after it has been provisioned?. Connect to the Marketing Cloud Account Data Cloud is provisioned in. Connect to the Salesforce CRM org Data Cloud is provisioned in. Enable Customer Data Cloud Admin permission set to the relevant Salesforce CRM user. Complete the Salesforce Data Cloud "Get Started'' process.

A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement?. Streaming transforms. Data model triggers. Sales and Service bundle. Data actions and Lightning web components.

Cloud Kicks received a Request to be Forgotten by a customer. In which two ways should a consultant use Data Cloud to honor this request? (Choose two.). Use the Consent API to suppress processing and delete the individual and related records from source data streams. Use Data Explorer to locate and manually remove the Individual. Delete the data from the incoming data stream and perform a full refresh. Add the Individual ID to a headerless file and use the delete from file functionality.

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?. Engagement. Membership. Party. Global Account.

A consultant wants to build a new audience in Data Cloud. Which three criteria can the consultant include when building a segment? Choose 3 answers. Direct attributes. Data stream attributes. Calculated Insights. Related attributes. Streaming insights.

A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org. Which two features should the consultant recommend to best address this requirement? Choose 2 answers. Profile Explorer. Calculated insight. Dashboard. Report.

How does Data Cloud ensure data privacy and security?. By encrypting data at rest and in transit. By enforcing and controlling consent references. By securely storing data in an offsite server. BY limiting data access to authorized admins.

When performing segmentation or activation, which time zone is used to publish and refresh data?. Time zone specified on the activity at the time of creation. Time zone of the user creating the activity. Time zone of the Data Cloud Admin user. Time zone set by the Salesforce Data Cloud org.

Where is value suggestion for attributes in segmentation enabled when creating the DMO?. Data Mapping. Data Transformation. Segment Setup. Data Stream Setup.

What does the Ignore Empty Value option do in Identity Resolution?. Ignores Individual object records with empty fields when running Identity Resolution rules. Ignores empty fields when running any custom match rules. Ignores empty fields when running reconciliation rules. Ignores empty fields when running the standard match rules.

Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?. Individual. Transaction. Sales Order. Engagement.