Digital Marketing

An effective Search Engige Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following: Homepage and off-site. Off-site and directory. On-page and off-page. Blog site and micro site.

What is the term that describes the position of a website in organic search results? Choose one from the following: Prominence. Placement. Canonicalisation. Ranking.

True or False? The robots.txt file gives intrusctions to automated web crawlers visiting your site, including search crawlers. True. False.

You have heard about the concept of meta tags and you understand there is a tag which makes text appear porminetly when you hover over the browser tab. What is this called? Choose one from the following: Title tag. Keyword tag. Description tag.

You wish to undersand how Google crawls and indexes your website and receive regular reports about any issues or problems. What tool will help? Choose from the following: Google Alerts. Google Analytics. Google Keyword Planner. Google Webmaster Tools.

You recognize that individual pages on your websites are accessible through multiple URLs which poses a problem for search engines when trying to decide which version to show to searchers. What is the name of the process given to helping search engines understand the correct URL for any page? Choose one from the following: Rationalisation. Canonicalisation. Optimisation. Segregation.

Fill in the blanks. It is both ______ and _____ that the process of SEO is meant to influence?. Relevance and popularity. Relevance and competition. Competition and popularity.

True or False? Long tail keywords often convert better. True. False.

You have been working on a specific campaign and you wish to measure it in some detail. You will use Google Analytics but in order to prepare the campaign properly for measurement you will also need to use another tool to assign a specific URL for the campaign. What is this tool? Choose one from the following: Google trends timeline tool. Google URL builder tool. Google Webmaster tool. Google Keyword Planner.

Select all that apply. Keyword research allows you to _____. Remove pages from search engine indexes. Determine which keyowrds to target. Learn about your customers interests. All options are true.

Select all that apply. Wich of the following are examples of good link building strategies?. Be newsworthy. Build a company blog: Make it a valuable, informative, and entertaining resource. All are good examples. Purchase links on websites. Create content that inspires viral sharing and natural linking.

How should you use keywords in the body (paragraph) content of your web page?. At least two or three times, including variations, without overdoing it. None. Using Keywords in the body content doesn't improve optimization. At least once per paragraph.

Gaining links (to a page on your site) from pages that already rank in search engines for a particular keyword (that your page is targeting) can help your page rank higher for that particular keyword. Verdadero. Falso.

What are the three types of search queries people generally make?. Transactional, Informational & Navigational Queries. Inquisitive, Purposeful & Random Queries. Curious, Questionable & Fake News Queries.

True or false? Through links, search engines can analyze the popularity of websites and pages based on the number and popularity of pages linking to them, but NOT metrics like trusts, spam, and authority. True. False.

You wish to increase online sales, which of the following options would have the most immediate return on investment when generating new sales for your bussiness?. Mobile Marketing. Email Marketing. Search Engine Marketing (PPC). Social Media Marketing.

What is referred to when relevant search traffic has been achieved through a PPC campaign, and which then leads to completion of some pre-defined objectives? Choose one from the following: Completion. Conclusion. Conversion. Achivement.

You have been working within AdWords and you have noticed some quotation marks: " " around a key search term. What does this mean in the context of search? Choose one from the following: Mismatch. Phrase Match. Broad Match. Narrow Match.

Within Display Advertising what number does the term CPM refer to? Choose one from the following: Cost per thousand. Cost per million. Cost per match. Cost per click.

Which Facebook tool will allow you to manage adverts most efficiently and professionally? Choose one from the following: Facebook Agency. Facebook Ads Manager. Facebook Power Editor. Facebook Insigths.

What kind of advertising revenue model is referred to when ads display within search results, and are only paid for when the consumer clicks on the ad? Choose on from the following: CPC Advertising model. CTR Advertising model. CPM Advertising model. CPA Advertising model.

You would like to know what happens after a customer clicks on your ad, whether they made a purchase, signed up for your newsletter or requested more information. What AdWords feature will help you do this?. Conversion tracking. Customer tracking. Call tracking. Code Tracking.

What is an ad impression? Choose one from the following: When an ad generates a leads or sale. When a web page loads whitin a browser. When a user sees an ad. When a user clicks on an ad.

What happens when a campaign consistently meets its average daily budget?. Ads in that campaign will stop showing for the rest of the billing cycle. Your budget will be automatically adjusted. Average cost per click (CPC) bid will be lowered. Ads in that campaign will show less often than they should.

What is an "impression"?. When an ad is clicked on. When the ad is displayed on a page online, but not necesarily clicked on. When a person buys a product from a site. When an ad makes a good impression on a client.

Why is it important to set daily maximum budgets for pay per clicks ad campaigns?. It helps driving affiliate sales. It is required. It helps with ad placement. Costs of clicked links can add up quickly if not limited.

Which of the followings is a type of objective you can choose when setting up a campaign on Facebook?. All of the above. Event Responses. Page Likes. Reach.

How is CTR calculated?. clicks/impressions*100. clicks/impressions. Impressions/clicks*100. impresions/clicks.

Which is the most frequent display format? Choose one from the following: 100x50. 400x200. 300x250. 150x700.

Which is the most frequent ad strategy in Twitter?. Promoted trends. Promoted timelines. Promoted accounts. Promoted tweets.

You wish to engage with your email subscribers, you understand that the subject line impacts the performance of your email marketing campaign. Which of the following options typically results in the highest open rates?. Using a price-based subject line. Using a descriptive subject line. Using a concise subject line. Using a feature-based subject line.

Which one of the following would not be considered as a Key Performance Indicator (KPI) for your company Twitter account? Choose one from the following: Mentions. RE-TWEETS. Favourites. Promoted Tweets.

You wish to use display advertising alongside other elements of your digital marketing campaign including PPC, social media and email marketing. What is this tactic or approach called? Choose one from the following: Integration. Separation. Combination. Affiliation.

Which of these is the most effective metric for measuring goal completin on your website?. Visitors number. Page Impressions. Conversions. Engagement.

There some particular characteristics with mobile telephony and how ends-users engage; always on, always checked, always acted on. What is the name marketers give to this? Choose one from the following: Locality. Availability. Inmediacy. Proximity.

There are unique opportunities for both consumers and businesses with mobile marketing. Opportunities which make it possible to pitch offers, products or coupons at a particulaar time and place. What is the marketing term to describe this? Choose one from the following: Scenario based. Location based. Value add. Opportunity based.

Which one of the following is the most common KPI for an App. Choose one from the following: Session length. Open rate. Downloads. Bounce rate.

Which of the following is the most commonly used tool to monitor, track and segment traffic to your website?. Google webmaster tools. StatCounter. Google Analytics. Alexa.

_______ ________ is the term used to describe the process of collecting, measuring and analyzing website data? Fill in the blank by choosing one from the following: Web Dynamics. Metrication Analysis. Research Analytics. Web Analytics.

You are carrying out segmentation for your email marketing campaign. Which of the following would be considered a key advantage of segmentation? Choose one of the following: It allows you to integrate any online marketing campaign with your email marketing campaign. It allows you to personalize your message based on specific target audience characteristics. It allows you to track which images within the email perform best. It is the method througth which you split test subject lines.

Somr elements of incoming mail are likely to trigger your email SPAM filter more than others. Choose ONE of the following which is most likely to activate this filter. Large Word Count With Concise Paragraphs. No Mention of Recipient Name in Body. Email Footer. Attachments.

There are two models for payment within Facebook Ads. What are they? Choose one from the following. CPE and CTR. PPC and CPE. CPL and PPC. CPC and CPM.

What is the marketing persona?. Someone who joints your mailing list. Fictional represantation of a group of customers. The language used across a variety of communications. A repeat customer.

There are two key aspects to any Search Engine Marketing (SEM) strategy; Choose the correct two from the list below: PPC & Analytics. Strategy & SEO. SEO & PPC. SEO & Analytics.

You been advised that adove all else you should be explicit and directive in your Ad copy if you wish to be effective and successful with AdWords. What is the technical way of saying this? Choose one from the following. Clear CPM. Clear CPA. Clear CTA. Clear ETA.

What is the meaning of UX?. User experience. Usability. User expectations. Look & feel.

What is a landing page?. The home page of a web site. Where the customer lands. An standalone web page created for the purposes of a marketing or advertising campaign. A pages about airports.

In order to properly measure a goal we need to set a KPI and a KPI target. True. False.