EMA 2 Revisado V2

Which of the following statements apply when using Google Product Feed (GPF)?. Multiple GPFs are supported for clients who target multiple countries. United States is selected as the default locale if a language is not supported. A custom field can be inserted using c_* format. Multiple GPFs are not supported for clients who use multiple languages.

Which database cannot be used for campaign personalization in SAP Emarsys Customer Engagement?. Google BigQuery. MySQL. Microsoft SQL Server. Amazon Redshift.

You want to exclude domains and email addresses that should not be contacted via email at all. Which option do you need from this list?. Bounce management. Internal blocklist. Frequency cap. Reply management.

The Health Check dashboard shows a web behavior error and a data source consistency error. Where you can find more information? Note: There are 2 correct answers to this question. Predict Recommendations widget. Inspector bookmarklet. Database Growth widget. Predict Data Sources page.

You want to display different content for your female and male contacts in your email campaign. Which function do you use?. Predict Recommendation settings. Product source. Block targeting. Open Block Style settings.

What is the Yahoo complaint feedback loop?. It is a tool that enables hard bounces to be automatically recorded in your account as invalid contacts. It is a tool that enables complaints to be automatically recorded in your account as unsubscribes. It is a tool that enables bounces to be automatically recorded in your account as suppressions. It is a tool that enables complaints to be automatically recorded in your account as hard bounces.

What can the plus signs (+) in the Email Analytics Overview page mean? Note: There are 2 correct answers to this question. The campaign was sent with Send Time Optimization. The campaign has child campaigns (e.g., recurring or A/B test emails). These are your most successful campaigns. The plus sign can be expanded to show the preview.

You want to analyze your email response rates by domain level. Which reporting tab gives you a breakdown for the 10 most popular email providers?. Customer Lifecycle. Deliverability Reporting. Revenue Analytics. Trend Reporting.

You are an account owner. You are asked to add a new administrator with access to Smart Insight. Which user role do you select?. Administrator. Operator. Account owner. BI administrator.

You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?. Use full name and email address as the unique identifier. Use the same identifier across all channels. Use Different identifier so you can better indentify which contacts are coming from the new channel and your website pages. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.

How does the IP access control functionality work?. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other IPs are fully restricted. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. All other IPs are fully restricted. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other users will need to confirm their identity via user name, password, and two-step authentication. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. Users logging in from all other IP addresses must confirm their identity via twostep authentication.

You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted? Note: There are 2 correct answers to this question. Include the field names in the first row. Leave fields empty when they do not have a value. Use a pipe to separate fields. Use ASCII encoding.

Which two of the following answers are valid methods to track revenue? Note: There are 2 correct answers to this question. First Touch > Attribution window 365 days > Touchpoint push open. First Touch > Attribution window 7 days > Touchpoint Web Channel click. Last Touch > Attribution window 9 days > Touchpoint email click. First Touch > Attribution window 366 days > Touchpoint email open.

What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct answers to this question. Emarsys Scripting Language. Link Editor. Personalization token. Manage optional content.

You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question. Change Profile. Consent Management. General Registration. Newsletter Registration. Product Subscription.

You select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks. When is the segment refreshed? Note: There are 2 correct answers to this question. As soon as the Web campaign is launched. Every 6 hours. Hourly. On a daily basis.

Who is the Security Settings page of the Management menu available to?. Account owners and administrators. Account owners. Operators. Administrators.

You want to test two different Overlay Web Channel campaigns. Which options do you have? Note: There are 2 correct answers to this question. Activate the Advanced Scheduling page and set up an A/B test. Create an Interactions program with an A/B splitter and insert two different campaigns. Create an Automation program with an A/B splitter and insert two different campaigns. Split your recipient source into two contact lists and activate two separate campaigns.

You are building an abandoned cart program that uses a discount voucher. You don't want any users to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that spam multiple days. Which participation setting do you need?. Contacts can enter this program again 30 days and 0 hours after exiting it. Contacts can enter this program again 30 days and 0 hours after entering it. Contacts can enter this program only once, ever. Contacts can enter this program any time, even if they are still in it.

You want to create a trigger in order to send a password reset email. Which data management option do you need?. External event. Predict Data Source. Form Settings - Opt-in invitations and settings. Field editor.