Test Email Specialist

Norther Trail Outfitters wants to test five different welcome email paths in Journey Builder. After 7 days, they want to send all new journey entrants along the path with the greatest click-through rate. How could there criteria be met?. Use Decision Split, Select Journey Data for the path criteria, and revisit the journey 7 days after activating. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days.

The NTO ’email team is creating a reusable content block for its Deals to Run With Campaign. They will cross-promote this campaign in other emails in a single-columns content area. This content will have one image, with text below it. How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?. Create an Image content block. Create a Free Form content block. Create an HTML content block. Create a Text content block.

A marketer at NTO is tasked with growing their email subscriber audience. Which 3 best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers. Automatically opt-in all new customers. Ask for detailed demographic information. Set expectations on send frequency and schedule. Use explicit opt-in for any new web sign-ups. Tell customers why they want to receive the emails.

NTO just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers. Where in Email Studio could they see the performance summary of the recent email send?. Send Performance tab. Summary tab. Overview tab within Tracking. Job Links tab within Tracking.

What tool should be used to render personalization strings, AMPscript, and dynamic content in n email message before sending it to a subscriber?. Personalization Builder. Send Flow. List Detective. Preview and Test.

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic. Which send tracking metric provides the bounce description “Address is non-existent at the domain”?. Undeliverable. Hard Bounce. Blocked Bounce. Soft Bounce.

NTO has created a dynamic content block that displays content based on a subscriber’s gear preference. There are 3 possible combinations in addition to receiving the default content. How should they test that the content is displaying as intended?. Create a test data extension with all possible content variations and send a test email to that data extension. Create an automation with a send activity that deploys test emails to a test data extension. Create a test list with all possible content variations and send test emails to that list. Cycle through each subscriber’s gear preference on the Preview and Test tab and send individual test emails.

An email marketing team has been tasked with building a new email that pulls in personalized content based on customers’ preferences. The team has decided to create dynamic rules to accomplish this setup. Which 4 elements are required for the creation of a dynamic content rule?. Attribute, Value, Operator, Content. Preferences, Value, Operator, Lists. Customers, Value, Operator, Content. Lists, Value, Operator, Images.

A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?. Send Email. Triggered Send. Template Send. Automated Send.

A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email. How should a marketer accomplish this task without compromising the email content?. Create a list composed of the management team, prepend ‘Test’ to the Subject, and use the Send Flow to send the email to the list. Find each individual with Subscriber Preview and Test Send to each individual Recipient. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend ‘Test’ to the Subject, select the data extension, and send the email. Create a Test data extension composed of the management team and Test Send to the Test data extension.

NTO offers a 90-day trial on weekly snack box subscriptions. They want to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. Which tool should be used?. Send Flow. Automation Studio. Contact Builder. Content Builder.

A marketer for NTO needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in 2 separate data extensions. Which 2 tools should be used? Choose 2 answers. Personalization Strings. Delivery Profiles. Sender Profiles. AMPscript Lookup.

Which 2 subscriber audience could be created by using Measures in a Data Filter? Choose 2 answers. Subscribers who have opened an email in the past 30 days. Subscribers who have not clicked in the past 3 months. Subscribers within a 30-mile radius of a zip code. Subscribers who have submitted spam complaints in the last week.

NTO wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed. What would be the correct sequence of Activities for this File Drop Starting Source?. File Transfer Activity > Send Email. Import File Activity > File Transfer Activity > Send Email. Import File Activity > Send Email. File Transfer Activity > Import File Activity > Send Email.

NTO wants to create a welcome series that changes based on subscriber behavior. Subscribers will be sent down a predetermined path depending on whether they click on the second email or not. Which Journey Builder activity should be used?. Decision split. Engagement split. Filter activity. Random split.

A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or 2 emails. The data for the campaign is in 2 separate data extensions. Customer Number is a Primary Key field in both data extensions. Which 2 tools could be used to segment the data? Choose 2 answers. Filters. SQL Query Activity. Send definition. Data Extract Activity.

An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers’ registration information will be reflected in the same file. How should the import of event registration data be configured?. Use the Import Activity to overwrite the records in the data extension. Use the Import Activity to add new records into the data extension. Use the Import Wizard to overwrite the records in the data extension. Use the Import Wizard to add new records into the data extension.

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: ‘NTO Weekly: Topics of interest this week’. Which 2 best practices should the marketer use to make the subject line more effective? Choose 2 answers. Include ‘RE:’, ‘FWD:, ‘etc.’ to get the reader’s attention. Keep the sub-NTOject text between 50 and 100 characters long. A/B test the effectiveness of different subjects. Include information relevant to the message in the subject line.

A marketing team is using 2 systems to send emails. The team wants to maintain unsubscribe information between both systems. To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which solution should they use to maintain subscriber status?. Create a suppression workflow for the unsubscribed accounts. Import unsubscribes into a data extension, then update status with a query. Import unsubscribes with the appropriate status into All subscribers. Create an automation triggered on unsubscribes from the other system.

NTO wants to send shipping email notifications to members. Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account. Which solution could be used to achieve this?. File Drop Starting Source in Automation Studio. Transactional Send in Journey Builder. Import Activity in Automation Studio. File Drop Entry Source in Journey Builder.

A new marketing manager at NTO has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While they have HTML developers on staff, their time is not guaranteed on an ongoing basis. Which 2 characteristics of Templates would be beneficial when creating the weekly newsletter in Content Builder? Choose 2 answers. One template can only be used for one email, maintaining brand standards. HTML developers are needed to build templates, but not emails. Templates provide the ability to create email messages using content blocks. Emails can be formatted for desktop and mobile without extra coding.

NTO uses link aliases within the HTML versions of their emails to indicate where clicks occurred, even if the same URL is used multiple times with a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with ‘Main Banner Top’ in their most recent newsletter. Where should the marketer find this information?. Tracking Job Links tab > URL ID. Tracking Overview tab > Clicks. Tracking Click Activity tab > Email Overlay View. Tracking Click Activity tab > Link View.

A marketer would like to be in compliance with the CAN-SPAM Act. Given a subscriber unsubscribes from their weekly email campaign, what is the timeline for which the unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?. 30 calendar days. 10 business days. 5 business days. 24 hours.

A marketer is designing email for mobile devices. Which 3 design best practices would the marketer use? Choose 3 answers: Use image-based text for hero graphics. Cut content to make the message fit above the fold. Stack the content in a single column. Design with the most important content at the top. Keep copy simple and direct.

A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data. Which 2 types of data could subscribers easily update via the default Profile Center? Choose 2 answers. Data Extension Fields. Order History. Email Address. List Attributes.

Which 2 best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? Choose 2 answers. Plan for content to be used cross-channel, eliminating duplicates. Optimize the way content is stores with a naming convention. Create folders for each type of uploaded content. Import all content up front, rather than piece by piece.

NTO has a Master Subscriber data extension that contains profile and preferences information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily. Which 2 activities should they consider using? Choose 2 answers. Filter Activity. SQL Query Activity. Segment Activity. Data Extract Activity.

NTO plans to launch an email campaign. They have 2 data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member. Which field on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?. Email address. Full name. Loyalty member status. Loyalty member ID.

NTO sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last 6 months their open and click rates have been trending lower. NTO wants to reverse this trend. How should they improve their engagement rates with unengaged subscribers?. Remove them from the list. Send emails less frequently. Send emails more frequently. Request they resubscribe.

A leading B2C fuel produces and supplier has just hired an Email Marketing Manager to launch its email marketing program. What tactic should the Email Marketing Manager leverage to improve deliverability when she starts sending emails?. Send email to ISPs that have been notified of the new sender. Send email to the most active and engaged customers. Send email to a minimum of 35.000 subscribers per ISP per day. Send email during a high-volume holiday season.

NTO wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval. What feature should they employ?. Content Detective. Preview tab. Standard Workflow Approval. Two-step Workflow Approval.

A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field. What are 2 benefits of ensuring field lengths are accurate? Choose 2 answers. To optimize import process speed. To ensure data integrity. To save the data extension. To determine the correct data type.

A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension Subscriber Key on the All Subscribers List. How would the default send behavior perform for a pre-existing subscriber?. The email will be sent to the field marked as the Primary Key. The email will be sent to the email address stored on the data extension. The email will be sent to the Subscriber Key on the All Subscribers List. The email will be sent to the email address stored on the All Subscribers List.

NTO needs to create a sendable data extension that will contain its customers’ information. NTO’s customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field. How should the data extension be configured?. Customer ID is Primary Key and relates to Subscriber ID. Customer ID is Primary Key and relates to Subscriber Key. Email address is Primary Key and relates to Subscriber Key. Email Address is Primary Key and relates to Subscriber ID.

NTO wants to use something other than an email address to identify subscribers. What functionality could accommodate this?. Primary Key. Subscriber Key. Subscriber Attributes. System Preferences.

NTO manually send an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign. Which option minimizes the impact of this error?. Locate the job under Tracking and update the URL in the Job Links tab. Update the link in the stored email content and it will be pulled in automatically. Have Support recall the email if it has not yet been opened by a subscriber. Send another email to the same subscribers containing the correct link.

NTO is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used?. Schedule Starting Source > SQL Query Activity > File Transfer Activity. File Drop Starting Source > Data Extract Activity > File Transfer Activity. Schedule Starting Source > Data Extract Activity > File Transfer Activity. File Drop Starting Source > SQL Query Activity > File Transfer Activity.

A marketer needs to import a text file and does not have access to the account’s Enhanced SFTP site. How should the data be imported?. Data Extract Activity Interaction. Manual Data Filter Refresh. Import Activity Interaction. Import Subscriber Wizard.

A segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment. What could be used to segment the data?. Query activity. Filter activity. Data filter. Synchronized data.

A customer is planning to redesign the company website and email design. As part of the email updates, the company plans to keep its logo in the header and start using preheader text. What 2 additional best practices could be applied to the company’s new email design? Choose 2 answers. Use of emojis in preheader text. A mix of old branding with new branding. Mobile optimized emails. Corresponding call-to-action included in primary message.

NTO wants to increase email subscribers this quarter. Which 3 methods could they use to legally obtain subscribers? Choose 3 answers. Purchase subscriber lists from a reputable data company. Ask customers to opt-in at time of purchase online by creating an account. Create a Facebook lead capturing form to gain opt-ins. Ask customers to text their email address to a short code to opt-in. Email all unsubscribed customers asking for them to opt into email again.

A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard. What should be configured in the Marketing Cloud account?. Enhanced SFTP. File Transfer. Data Loader. Encrypted SFTP.

A marketer plans to send a Commercial email. Which 2 criteria should be met to ensure compliance with the CAN-SPAM Act? Choose 2 answers. Include a phone number to call. Include the mailing address of the sender. Ensure an opt-out link is present. State with the subscriber is receiving the email.

A marketer needs to share report results with a manger. Which 3 options in Reports could be used to deliver the report? Choose 3 answers. Text a link to the report. Save the report as a Snapshot. Email the report. Save the report to an SFTP folder. Notify the manager with a pop-up.

A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails. Which tool should they use?. List unsubscribe. Profile attributes. Publication lists. Suppression lists.

NTO is launching a custom, corporate-branded apparel website. They are concerned about the new initiative’s campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site’s email sending. What feature would be used to specify which IP address is used for retail vs. corporate?. Delivery profile. Send classification. Sender profile. Send definition.

As part of a daily shipping notification automation, NTO needs to join data from the Shipping data extension and the Purchase data extension. What activity is designed to address this scenario?. SQL Query activity. File Transfer Activity. Group Refresh. Filter Activity.

The marketing manager of NTO is interested in A/B testing emails in order to increase subscriber engagement. Which 2 practices should be used? Choose 2 answers. Test multiple variations concurrently. Offer a special discount for opening the email. Use a large sample size. Wait at least 24 hours before declaring a winner.

NTO is implementing MC and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions. Which 3 considerations would be taken into account when recommending a data extensions-based model over lists? Choose 3 answers. They have fewer than 15 data points. Flexible data storage is needed. They are storing product and store data. They have fewer than 250,000 subscribers. Journey Builder will be used.

NTO wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?. Query Activities. Data Filters. Measures. AMPscript.

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practices, the customer stores 10 days of data in their Send Log and then archives the data into another data extension that holds data for one year. Which activity should be used to run the backup automatically?. Import File. SQL Query. Data Extract. Filter.

The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank’s external SFTP. How should the scheduled automation be configured to achieve this?. SQL Query Activity > Data Extract Activity > File Transfer Activity. Filter Activity > File Transfer Activity > Data Extract Activity. Filter Activity > SQL Query Activity > File Transfer Activity. Data Extract Activity > SQL Query Activity > File Transfer Activity.

NTO wants to display different content areas based on the subscriber data. Which 2 features could be used to accomplish this? Choose 2 answers. Profile Mapping. Dynamic Content. AMPscript. Personalization Strings.

NTO wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, they include content specific to the company’s loyalty and non-loyalty members. How should the email be built?. Create a template and lock content in the template. Create a template-based email using dynamic content. Create dynamic content with a SQL Query Activity. Create multiple versions of the email for loyalty and non-loyalty members.

NTO plans to evaluate which email content customers click more frequently. The email team wants to track click behavior for all linked hero images using the naming convention “Hero_CTA”. Which 2 different methods would ensure click behavior on these images is tracked with this naming convention? Choose 2 answers. Include an alias attribute in each anchor tag and populate it with “Hero_CTA”. Include “Hero_CTA” in the filename for each Hero image. Add “Hero_CTA” to the Tracking Alias field for each link. Include “HeroCTA” in the Link Tooltip field for each link.

NTO wants to use a point-and-click tool to test segmentation rules and verify that the content subscribers are included in the segment. They will need to automate the refreshing of the segment once it is tested. Which 2 tools should be used to test and configure the segment?. Filter Activity. SQL Query Activity. Filtered Group. Data Filter.

A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns. How should the data be updated?. A scheduled automation to occur every 15 minutes to ensure the data is current. A scheduled automation to import a nightly file of updated or changed records. A scheduled automation to import a file containing all of their subscribers. A file drop automation to execute an import every time a record is updated or added.

NTO wants to ensure a good user experience when subscribers read their emails. What best practice should be employed?. Rely on image-only emails to engage subscribers. Keep total weight with images at 800KB or lower. Use one file type for all images in the email. Increase DPI and file size for image display.

NTO wants to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so they are not sending a ‘batch and blast’ newsletter. The second step is to personalize content based on the data that has been collected from subscribers. In which 2 ways could they continue to improve the relevance of their newsletter?. Use a substitution string to populate a photo of the subscriber in the header of the email. Create content tailored to subscribers’ interests and use dynamic rules to populate relevant content. Change the color of the email background to match their subscribers’ preferred color of choice. Use a substitution string to populate a subscriber’s name in the subject line.

A marketer is building a highly personalized email which is sent daily to one million subscribers. The data needed for the email is located in several data extensions. What feature should be used to merge the data into a single data extension to improve sending?. File Trigger. Data Filter. SQL Query Activity. Profile Management.

NTO uses HTML emails that have headers and footers coded into the email. What tool could be used to control default headers and footers on email sends?. Delivery Profile. AMPscript Lookups. Dynamic Content. Sender Profile.

A marketer wants to run an Account Send Summary report. Which 3 options can be configured when running this report? Choose 3 answers. Report results file format. Report results delivery location. Date range parameters. Error handling parameters. Error report log location.

A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data. Which 2 methods would be effective in acquiring new subscribers? Choose 2 answers. Require customers to provide their email address when calling customer service. Create an in-store SMS campaign that offers a discount for opting in. Have customers opt in to email before they can shop online. Ask for an email address when a customer makes a purchase in-store.

NTO wants to maintain enterprise-wide opt-outs for 2 segments of their subscribers stored in data extensions: Education Evented and Sales. What feature should be used to manage their opt-out strategy?. Shared Data Extensions. Shared Publication Lists. Shared Portfolio Items. Shared Emails.

NTO’ marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes. How could this be achieved?. Create a scheduled automation to import the file on a recurring basis with store information. Create an automation to begin when information changes on a store object using a workflow rule. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP. Create a file drop automation to initiate when the store’s date extension is updated via import.

NTO created several lists of subscribers, and would now like to send an email to all female subscribers. Which feature should be used to target this segment?. List Detective. Publication List. Filtered Group. Smart Capture.

NTO wants to send a promotional offer every Friday morning between 9:00 and 11:00 am. The content of the email will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension. What send method should be used to minimize errors?. Send Email Activity. Recurring Send Schedule via Guided Send. Send Flow. Triggered Send.

A marketer is using list-based sending and wants to segment subscribers who have a value of ‘EMEA’ in the Region Attribute. What tool would produce this audience?. Send Flow. SQL Query Activity. Filters. Audience Builder.

The Chief Marketing Officer at NTO would like to increase engagement of existing subscribers. Which method should the team use to accomplish this goal?. Create a re-engagement campaign for all subscribers asking to opt-in again. Create a re-engagement campaign for inactive subscribers asking to opt-in again. Remove inactive subscribers from the target population. Create a list of inactive subscribers and suppress them from campaigns.

NTO’ marketing team has added a new business unit for an acquired brand. Which 3 considerations should the acquired marketing team keep in mind as they begin using Content Builder? Choose 3 answers. Review permissions and roles for users accessing Content Builder. Focus on creating and importing content for one primary channel. Create a folder structure prior to importing assets. Import duplicate copies of content for different messages or groups. Establish a naming convention optimized for search.

A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes to improve deliverability?. Content Detective. Spam Check. Subscriber Preview. Validate.

NTO has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes. What Approval workflow should be used for this requirement?. Standard Workflow. Custom Workflow. Multi-team Workflow. Two-step Workflow.

NTO would like to target members who recently received and opened any promotional email with the subject line ‘NTO Spring Sale’. What feature should be used to target these members?. Email Send Report. SQL Query Activity. Group Refresh. Engagement Split.

NTO has a small catalog of items featured in company emails. The marketing team manages what imaged, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically. Each time a change is made to the content, a new, updated file is dropped on their SFTP. A proof email is then sent to business stakeholders for final approval. Using Automation Studio, how could they ensure the catalog stays up-to-date?. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day. Create an API-driven process to put the data directly into the data extension when any data is changed. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

A marketer wants to improve open rates for weekly email campaigns. On which area of email design should the marketer focus?. Link Content. Email Body. Footer. Envelope Content.

Each time NTO sends their monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold. Which feature should be used?. Send Email Activity. Send Throttling. Send Flow. Triggered Send.

A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which 3 features could be used to create individualized content in the email?. Specialized content. Einstein content. Dynamic content. Personalization strings. Audience segmentation.

NTO wants to display the current date in order emails. What could they use to display the date in real-time?. Enhanced Dynamic Content. Live Content. Reference Content. AMPscript.

The IT department at NTO wants to receive email notifications once an automation has completed. How should the automation be configured?. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff. Navigate to the Automation’s Activity tab and enter a comma delimited list of IT staff in the Run Completion field. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.

Approximately 50% of NTO subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices but does not want to spend a significant amount of time developing for each environment. What is the recommended design approach?. Static Design. Responsive Design. Desktop-centric Design. Mobile-aware Design.

An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real-time. What solution would meet this specification?. Contact Builder. SQL Query Activity. Data Filters. Audience Builder.

A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by: - Commas - Tabs - Pipes - Tilde - Fixed widths Which format will need to be pre-processed or parsed after import into Marketing Cloud?. Comma. Tab. Fixed widths. Pipe.

A marketer wants to create a responsive email that will render correctly across all email clients. What tool could they use?. CSS3 media queries. Server Side JavaScript. GTL with tables. AMPscript with grid-based layout.

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer’s quality assurance specialist and the marketing manager. A data extension named ‘myTestData’ contains only the variations needed. Which method should be used?. Enter the email addresses to receive proofs, and then choose to send ‘Based on Subscriber Preview ‘myTestData’.’. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent. Create a Test data extension that contains the five content variations the two team members need to validate. Choose data extension of contacts, and then choose to send ‘Base on Recipient Test Data Extension’.

A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers. How should the marketer proceed?. Using the Subscriber Preview tool, cycle through the list of subscribers. Create a user-initiated email to send to the list of subscribers. Select the ‘Preview’ tab within the Contact Builder tool. Use the Test Send tool to trigger copies of the email.

A marketer sent an email to a group of subscribers with an invalid link. What step could be taken to correct the link after the email has been sent?. Change the URL Expiration in Email Administration. Resend the email with the correct link. Update the link using AMPscript. Change the link in Job Links under Tracking.

A new data extension named ‘Orders’ contains order data. One row is recorded for each customer’s order. Customers can place multiple orders. The Orders data extension relates to the other data extensions and contains the following fields: - OrderNumber: a unique alphanumeric order number - CustomerID: a numeric customer identification number - OrderDate: the system date and time for the order - Instructions: an optional alphanumeric string that contains customer delivery notes What statement would reflect the configuration of the Orders data extension?. The OrderNumber field will be a Number data type field. All fields in the data extension are nullable. CustomerID will be used as the Primary Key. OrderNumber will be used as the Primary Key.

NTO is currently sending out a single welcome email when a subscriber joins its nyNTO Rewards program. NTO wants to test whether one, two or three welcome emails would result in a higher rate or conversion. How could this be accomplished?. Journey Builder using a Random Split with three branches. A series of A/B tests to determine the number of emails. Automation Studio with 3 separate Welcome automations. Journey Builder using a Decision Split with three branches.

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are three benefits of using Journey Builder? Choose 3 answers. Goal setting to have the system listen to see if users met the goal. A/B/N testing as part of the workflow to conduct timing and creative tests. Criteria setting to segment contacts based on behavior using SQL. Extracting data from an Audience data extension for analysis. Updating or creating Salesforce CRM objects or records.

NTO stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter. Which feature would provide this information?. Data Filter. Filtered Data Extension. Measure. Filtered Publication List.

A subscriber received a purchase confirmation email from NTO which did not contain a way to opt out. What can be inferred about this email?. The subscriber can reply with ‘opt out’ in the email body to be removed. The email is commercial and not required to contain an opt-out link. The subscriber can mark the email to signify it is spam. The email is transactional and not required to contain an opt-out link.

A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship. Which 2 statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List? Choose 2 answers. The subscriber will be added to the All Subscribers List with a status of Active. The Primary Key and demographic data will be added to the All Subscribers List. The email address and Subscriber Key will be added to the All Subscribers List. If the Customer_ID field does not exist on the All Subscribers List, the email send will fail.

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university’s marketing team wants to see the results of the email campaign. Which 2 items of information and data about the performance of an individual send could be exported from Tracking in Email Studio? Choose 2 answers. Number of clicks from mobile devices. Performance data on the Overview tab. Imaged showing how the email rendered on different devices. Subscribers who click on a specific link.

NTO has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them. How could access to the Master Customer table be restricted?. Shared Data Extension Permissions. Manage Data Extension Policies. Date/Time Range for Access. Data Extension Sharing Rules.

NTO sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the ‘Transactional’ CAN-SPAM requirements. What feature should the marketer use?. Delivery Profile. Send Definition. Sender Profile. Send Classification.

A marketer wants to use personalization strings to create individualized content for an upcoming send. Which 3 items should the marketer know when using personalization strings? Choose 3 answers. Personalization strings are enclosed by double percent symbols. Personalization strings are limited to profile attributes. Personalization strings can appear in the subject line or body of the email. Personalization strings are case sensitive. When using subscriber data, the attribute or field should have a default value.

A marketer has been tasked with ensuring NTO’ unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices. Which 2 criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? Choose 2 answers. Process every individual’s unsubscribe request within 14 business days. Ask the subscriber to log in to the Preference Center to confirm opt-out. Ensure opt-out mechanisms are operational for at least 30 days post-send. Include an unsubscribe link in the header or footer of emails.

A marketing team wants to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool should be used to execute this process?. Filter Activity. Journey Builder. Automation Studio. Data Extract Activity.

A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the import process. In which 2 ways should the data extension and import be configured? Choose 2 answers. Ensure the data extension has a Primary Key. Select the update type ‘Add and Update’. Select the update type ‘Add Only’. Select the update type ‘Overwrite’.

NTO has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. They are evaluating both Automation Studio and Journey Builder for their campaigns and are leaning towards Journey Builder due to the available Activities. Which 3 standard Canvas Activities are available in Journey Builder? Choose 3 answers. Send SMS. Decision Split. Wait By Duration. Post to Facebook. SQL Query Activity.

NTO has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list. An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list. Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?. Exclusion List. Domain Exclusion List. Exclusion Script. Suppression List.

NTO wants to improve email open rates to increase subscriber engagement and improve deliverability. What action should they take to increase open rates?. Add a clear, brief, and urgent call-to-action. Use images, not text, to improve email look and branding. Include relevant preheader text in every email. Send earlier in the day to give subscribers more time to check email.

A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts-in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. How should they manage unsubscribes by communication type?. Create separate data extensions for each communication type and customize the subscription page. Create publication lists for each communication type, and associate the publication list on the send definition. Create suppression lists for each communication type, and associate the suppression list on the send definition. Create a Boolean field for each communication type in the data extension and update the Profile Center.

Which 2 features could be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? Choose 2 answers. Track Email Opens. Link Tooltip. Stored Content Boxes. Physical Mailing Address.

NTO has been sending emails for about 10 years. A new marketing manager noticed their deliverability continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers. Which 3 strategies would improve their email deliverability? Choose 3 answers. Ensure the spam complaint rate is between 1% and 3%. Encourage subscribers to add the company’s sending domain to their contacts. Authenticate email sending to distinguish it from spammers. Exclude old or inactive email addresses. Purchase lists from companies that guarantee users have opted in.

NTO launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests. In which 2 ways should they honor customers’ preferences when creating emails? Choose 2 answers. Send customers one email per preference choice to ensure customers receive what they want. Create dynamic rules based on customers’ preferences in order to send specific content. Create emails to include all preference options so that customers don’t miss any content. Use AMPscript to dynamically pull in content associated with customers’ preference.

An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. Which 2 steps should the marketer take when creating the data extension? Choose 2 answers. Relate the Email Address to Subscriber Key. Set the Email address column as Primary Key. In Properties, check the ‘Is Sendable’ option. Set the column with Subscriber Key as Primary Key.

A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is ‘File Not Found’. Which 2 steps should resolve this issue? Choose 2 answers. Ensure the file to be imported is in the Import folder on the Enhanced SFTP. Change the file format from ‘comma separated value’ to ‘tab delimited’. Use the Import Wizard to point to rename the file on the Enhanced SFTP. Ensure the name of the file in the Import Activity matches the file name on the SFTP.

NTO wants to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers. How should their data extension be set up?. Create a data extension with email address, reply date, and response fields as nullable. Create a data extension with email address, reply date, and response fields as non-nullable. Create a data extension with email address as the Primary Key and reply date and response fields as nullable. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

NTO sent 3 different emails as part of a seasonal campaign and wants to compare the open and click-through rates across the emails. Which feature would enable this?. Include Measures within a Filter. Email Send Report. Compare Email Sends on the Tracking page. Email Comparison Report.

NTO wants to optimize email engagement. Which elements could they test using the A/B Test feature?. From Name, Preheader, and Subject Line. From Name, Sender Profile, and Subject Line. From Name, Sender Profile, and Domain. From Name, Preheader, and Dynamic Rules.

A customer wants to grow the number of subscribers in the account. Which 2 methods should the customer employ to acquire new subscribers? Choose 2 answers. Create an SMS campaign allowing customers to sign up for email. Preselect email opt-in check boxes at online checkout. Add a ‘Sign Me Up’ form to the homepage. Use a list of email addresses purchased from online vendors.

A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?. Test Send. Send Flow. User-Initiated Email. Triggered Email.

A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber’s engagement with previous emails in the automation. Which tool should a team with no SQL knowledge or support use?. Journey Builder. Scheduled Email Sends. Predictive Email. Automation Studio.

A marketer developed an email with personalized content based on 5 geographical regions; Northwest – Static Image; Southwest – Image Carousel; Central – No Content; Northeast – Static Image; Southwest – Coupon; How many dynamic content rules need to be created to accomplish this?. 3. 6. 4. 5.

New employee is using Salesforce Marketing Cloud and wants to send emails without any mistakes. He has no prior knowledge of SQL. Which tool he would use: Scheduled Send Emails. Predictive Email. Journey Builder. Automation Studio.

Retail brand is running a campaign for new customers that open a loyalty account. The first email is sent straight after the account is set up. The second email is sent 1 day after the account has been set up to prompt the user to make a purchase. The third email is sent 10 days after account was opened, or 8 days if the customer hasn’t made a purchase related to the account yet. Data kept in 2 separate data extensions. The brand’s marketing team want to send campaign from the data extension. Create a filter and a data extension key, an interaction and a user-initiated send. Create a measure and a data filter, a filter activity then use a triggered send. Create a filter and a data extension key, an interaction and a triggered send. Create a measure and a data filter, a filter activity then use a guided send.

In an effort to improve open rates, the email marketing team would like each of its campaigns to have an engaging From Name. What should the email team setup for each campaign?. Send Flow. Profile attribute. Sender profile. Delivery profile.

Which send process can use Sender Profiles? (Choose 3). Test Sends. Guided Sends. Triggered Sends. User-Initiated Sends.

NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which 2 actions should NTO take in order to utilize their subscribers’ location preferences? Choose 2 answers. A From Name for each store location. A dynamic From Name that pulls in the store location. A new delivery profile that pulls in store location in the footer. A new send classification for holiday promotions.

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number. Configure Web Collect to return an error message for any email address that does not conform to standard conventions. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect.

A marketer uses Email Approvals. In which send process must an email have an ‘Approved’ status prior to send? Choose 3. A/B Tests. Test Sends. Send Previews. Triggered Sends. Scheduled Sends.

NTO just hired a new associate who is brand new to Email Marketing to start creating and deploying the company’s monthly campaigns. NTO wants to ensure that no mistakes are made. Which 2 elements of the send can be reviewed with Approvals? Choose 2 answers. From Name. Send Count. Hyperlinks. Subject Line.

Which is a fundamental component of coding responsive emails?. CSS3 @media Queries. SQL Queries. Span Tags. Anchor Tags.

NTO wants its email to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which 2 techniques could be used? Choose 2 answers. Include @media query CSS in the email. Use inline CSS styling on all HTML elements. Use a Basic, Empty, or Themed Template in Content Builder. Include style=”display:block” on all images.

When using a mobile-optimized template, what causes the mobile layout to display?. The screen size of the device that is used to view the email. The specific device that is used to view the email. The email client detection tracking pixel. A subscriber attribute that dictates a mobile layout preference.

A marketer is designing email for mobile devices. Which design best practice would the marketer use? (Choose 3). Keep copy simple and direct. Design a top-down hierarchy with the most important content at the top. Stack the content in a single column. Cut content to make the message fit above the fold. Use image-based text for hero graphics.

A marketer at NTO is teaching new associates the essentials of designing emails for the company’s subscribers. What is a key component of optimized email design? Choose 3. Include an unsubscribe button. Segment the email’s target audience. Build email templates with HTML Paste. Included personalization and dynamic content. Ensure the email renders well in mobile apps.

A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?. Responsive Web template. Media template. Mobile-optimized template. Standard template.

A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?. Email templates. Preference management. Portfolio. Data extensions.

A new marketing manager of NTO has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis. Which 2 characteristics of Templates would benefit NTO when creating its weekly newsletter in content builder? Choose 2 answers. Emails can be formatted for desktop and mobile without extra coding. HTML developers are needed to build templates, but not emails. One template can only be used for one email, maintaining brand standards. Templates provide the ability to create email messages using content blocks.

An email marketer is writing the next send’s subject line. What can the marketer do to make the subject line more effective? Choose 2. A/B test the effectiveness of different subjects. Include information relevant to the message in the subject line. Include ‘RE:’ ‘FWD:’ to get reader’s attention. Keep the subject text between 50 to 100 characters long.

How are the test audiences for an A/B test selected? Choose 2. The test administrator chooses which subscribers to place in each audience. The system automatically uses 15% of the population for each audience. The system randomly places target subscribers into the selected audiences. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience.

The marketing manager of NTO is interested in A/B testing emails in order to increase subscriber engagement. Which 2 practices should the marketing manager employ? Choose 2 answers. Use a large simple size. Offer a special discount for opening the email. Test multiple variations concurrently. Wait at least 24 hours before declaring a winner.

A marketing manager needs to evaluate 2 creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks. Which 2 A/B test options should be used? Choose 2 answers. The system automatically send the winning version to the remainder audience. The test administrator chooses which subscribers to place in each audience. The test administrator selects the desired audience test segment sizes. The test administrator manually selects the version to sent the remainder.

How can AMPscript customize email messages?. Provide advanced content personalization. Insert responsive content based on the user’s viewing device. Automate the flow of creating email messages. Automate the template creation process.

A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? Choose 3. Personalization strings are case sensitive. Personalization strings are noted by 2 sets of double percent symbols. Personalization strings can appear in the subject line or body of the email. When using subscriber data, the attribute or field should have a default value. Personalization strings are limited to profile attributes.

Which statement regarding editing an email template is true? Choose 2. A template does not automatically affect emails created from that template. Updating an email to reflect changes made in its template can be done in the email properties. Changes to a template cannot be made once it is saved in the application. Changes to a template are automatically inherited in emails built from that template.

Which strategy will improve email deliverability? Choose 3. Ensure the spam complaint rate is between 1% and 3%. Purchase lists from companies that guarantee users have opted in. Authenticate email to distinguish it from spammers / Authenticate email sending to distinguish it from spammers. Purge old or inactive email addresses / Exclude old or inactive email addresses. Encourage subscribers to add the company’s sending domain to their address books / Encourage subscribers to add the company’s sending domain to their contacts.

Which tactic will improve deliverability for a new sender?. Send email to a minimum of 35.000 subscribers per ISP per day. Send email ISPs that have been notified of the new sender. Send email to the most active and engaged customers. Send email during the holiday season when new senders are less likely to be detected.

Which type of content can an email content box contain? Choose 3. A/B Testing. Freelance. Smart Capture. Dynamic. Static.

Which variable can be tested using the A/B testing tool? Choose 3. IP Address. From Name. ISP. Pre-header. Email content.

NTO finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking ‘mobile first’. NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?. Web Paste. Text only. Template Based. HTML Paste.

A marketing associate at NTO must create an email campaign for the company’s new winter offerings. Which method could the associate use to create the email message? Choose 2. Email Send Wizard. User-initiated email message. Email templates. HTML Paste.

A marketing associate at NTO must design an email campaign for the company’s new winter offerings. Which email design best practice would the associate implement in this campaign?. Limit the email text to 250 words. Personalize the email content. Segment the audience for the email. Use an infographic email template.

When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools? Choose 2. Email Open Tracking. Link tooltips. Stored Content Boxes. Physical Mailing address.

?. Style alt text for when images do not display automatically. Add background colors that match branding. Use custom corporate font to match the NTO brand. Make the email completely imaged based.

NTO is having its annual footwear sale. NTO wants to try and top its revenue from last year’s sale. The campaign last year was a series of emails targeting NTO customers that have expressed a specific interest in footwear. Which additional tactic should improve on NTO’s targeted segmentation?. Full-width lifestyle imagery featuring attractive people. Personalized imagery influenced by subscriber preferences. Images of products that the customer has previously purchased. Content focused on winter sports items for holiday shopping.

What is required on an email message by the United States CAN-SPAM Act? Choose 2. Physical mailing Address. A way to unsubscribe. A link to the sender’s website. Any mailing address.

A marketer would like to send a Commercial email that is CAN-SPAM compliant. What 2 criteria should be met to ensure compliance with the CAN-SPAM act? Choose 2 answers. Ensure opt-out link is present. Include the mailing address of the sender. Include a phone number to call. State why the subscriber is receiving the email.

When building content for an email, what would a marketer consider in the Call to Action? Choose 2. A call to action below the fold performs best. A call to action can be text or an image based button. A call to action should be direct and action-oriented. Text buttons receive more clicks than graphics.

NTO would like to improve email open rates to increase subscriber engagement and improve deliverability. What action should NTO take to increase open rates?. Send earlier in the day to give subscribers more time to check email. Use images, not text, to improve email look and branding. Add a clear, brief and urgent call-to-action. Include relevant preheader text in every email.

A marketer would like to improve open rates for weekly email campaigns. On which area of email design should the marketer focus?. Footer. Subject line. Link content. Email body.

NTO will be using AMPscript to create highly personalized emails. As part of the quality assurance (QA) process, NTO needs to do the following: - Ensure the system can process the AMPscript - View the dynamic content variations based on data in the data extension Which 2 Content Builder tools should be used in the QA process to meet these requirements? Choose 2 answers. Validation. Send Preview. Desktop View. Subscriber Preview.

NTO is designing its monthly Newsletter email. NTO will use Content Builder to create the email and wants to have 3 images set to automatically rotate when the email is opened. What Content Block would NTO use to accomplish this?. Live Content Block. Image Carousel Block. Dynamic Content Block. Layout Block.

NTO wants to reuse a skiing promotional advertisement used in one of last winter’s email campaigns. Which 3 methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers. Local folder structure. Search field. Content Type filter. Email Type. Tags filter.

46. A marketer is about to introduce Content Builder to the entire NTO marketing team. Which 3 considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers. Focus on creating and importing content for one primary channel. Establish a naming convention optimized for search. Create a folder structure prior to importing assets. Review permissions and roles for users accessing Content Builder. Import duplicate copies of content for different messages or groups.

What is an Automation Studio activity? Choose 3. Send Email. A/B Test Send Activity. Triggered Send. Wait Activity. Transfer File Activity.

NTO specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?. Playbooks/Journey Builder. Guided Send. Triggered Emails. Automation Studio.

A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?. User-Initiated. Test Send. Guided Send. Send Preview.

A marketer at NTO sends every week a to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?. A transactional send classification. A simple send email. A recurring send schedule via Guided send. A user initiated email.

A marketer would like to automate a weekly email campaign using Automation Studio. The Send Email activity will be used to send this email in Automation Studio. The marketer needs to preconfigure the email so that a colleague can setup the automation at a later date. How should the customer prepare this email for sending?. Guided Send. User Initiated / send email. Test Send. Sent Preview.

A marketer at NTO wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? Choose 2. Add to Data Extension. Add a new subscriber to a list. Send the email via Triggered Send. Refresh the data filter.

A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?. Test Send. Guided Send. Triggered Email. User Initiated Email.

A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?. Subscriber Group. Send Log. Data Filter. Web Collect.

NTO would like to create a landing page that displays subscriber information passed to it from email links on the page. This page contains a Smart Capture form. NTO would like to require email address, reply data and response for subscribers completing the form. How should NTO setup its data extension?. Create a data extension with email address as the Primary Key and reply data and response fields as nullable. Create a data extension with email address as non-nullable; reply date and response fields as nullable. Create a data extension with email address, reply date and response fields as nullable. Create a data extension with email address, reply data and response fields as non-nullable.

NTO just sent an HMTL email to subscribers that contains a link to the wrong landing page for a particular campaign. Which option minimizes the impact of this error?. Locate the job under Tracking and update the URL in the Job Links tab. Have Support recall the email if it has not yet been opened by a subscriber. Send another email to the same subscribers containing the correct link. Update the link in the stored email content and it will be pulled in automatically.

What is a triggered automation?. An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder. An automation that is triggered based on a schedule that has been defined. An automation that is initiated when a designated value in a data extension is changed. An automation that triggers an email to be sent based on a user Initiated Email definition.

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? Choose 2. Filter activity. Segment activity. SQL Query activity. Data Extract activity.

NTO would like to use File Drop Automation in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced FTP account, and the email should be sent to customers when the file transfer has completed. What is the correct sequence for Activities for this File Drop Automation?. Import File activity > Send email. File Transfer activity > Send email. File Transfer activity > Import File activity > Send email. Import File activity > File Transfer.

A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?. Automation Studio Scheduled Automation. Automation Studio File Drop Automation. Journey Builder Fire Event. Journey Builder Import Activity.

Where do you click Connect Campaign to associate a campaign with a journey?. Journey Builder. The Campaign Messages component on the campaign record. The Campaign Messages component on the Lead or Contact record. Email Studio.

If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition. Create a profile attribute or data extension field for each communication type, and use a Boolean value to capture subscriber status. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated definition.

Which actions are taken when a subscriber selects the ‘one-click unsubscribe’ link at the footer of an email sent from a list?. The subscriber is automatically redirected to the subscription center to unsubscribe from publications. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level. The subscriber is automatically unsubscribed from the business unit from which the send originated. The subscriber is automatically unsubscribed from the list from which the send originated.

What happens when subscribers click the default ‘One-click unsubscribe’ in an email sent to a ‘public list’? Choose 3. They will be unsubscribed from all available lists. They can choose to be unsubscribed from all lists in the Subscription Center. They can resubscribe from the Subscription Center. They will be removed from the data extension. They will be unsubscribed from the List used for the send.

What is a Master Unsubscribe?. When a subscriber unsubscribes from a Publication list via an email unsubscribe link. When a subscriber unsubscribes from a list in the Subscription Center. When a subscriber unsubscribes from all email sent from the Salesforce Marketing Cloud. When a subscriber unsubscribes from all emails sent from an account.

What is a true statement about the Master Unsubscribe? Choose 3. Subscribers can contact the Salesforce Marketing Cloud to unsubscribe. Subscribers can be manually unsubscribed in Subscriber Properties. Subscribers can be Master unsubscribed via an import to All Subscribers. Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe. Subscribers can Master unsubscribe themselves via the Subscription Center.

According to the CAN-SPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? Choose 2. You must process an unsubscribe request within 20 days. Your unsubscribe mechanism must be operational for at least 30 days. Your unsubscribe mechanism must be operational for at least 20 days. You must process an unsubscribe request within 10 days.

What occurs in an Enterprise 2.0 account when a subscriber clicks the default ‘One-click Unsubscribe’ link in an email? Choose 2. The subscriber is deleted completely from the sending account. The subscriber is removed from the List used for the Send. The subscriber is added to the enterprise global unsubscribe list. The subscriber is unsubscribed from the publication list applied to the send.

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? Choose 3. The import activity is under Subscribers in the Email Application. An import activity can be executed manually. The file for an import activity can be on a desktop computer. The file for an import activity must be placed in a folder on a FTP site. An import activity can be used in an automation created in Automation Studio.

A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? Choose 2. Select the update type Overwrite. Select the update type Add Only. Select the update type Add and Update. Ensure that the data extension contains a primary key.

A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?. Create an Import Activity and execute it manually. Create an Import Activity to use in a workflow in Automation Studio (Select this if 1 option asked). Create an import using the Import Wizard in the Email Application. Create an import using the Import Wizard in Automation Studio (select this if 2 options are asked).

Which file type delimiter is available in the Import Wizard? Choose 3. Fixed Length. Pipe. Comma. Tab. Other.

What must be configured in a Marketing Cloud account to use the import wizard?. Encrypted FTP. Data Loader. Enhanced FTP. File Transfer.

NTO wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?. Ensure the Nullable property is unchecked for the First Name and Last Name columns. Set up a default value for the column. Make the First Name and Last Name columns Primary Keys. Check the Nullable property for the First Name and Last Name columns.

NTO needs to ensure that ‘Valued Customer’ appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the marketer most easily achieve this during creation of the data extension?. Make ‘Valued Customer’ the Default Value for the First_Name field. Fill in the source data with ‘Valued Customer’ for each blank First_Name field. Mark First_Name as the Primary Key. Ensure the Nullable box is not checked for the First_Name field.

Which feature can segment on behavioral data?. Tracking. Data Extension. Import Activity. Data Filter.

A marketer is using list-based sending and wants to segment subscribers who have a value of ‘EMEA’ in the Region Attribute. What tool would produce this audience?. Guided Send/Send Flow. SQL Query Activity. Drag and Drop Segmentation/Filters. Audience Builder.

A marketer is building a highly personalized email. The marketer wants to merge some data into a single data extension to greatly simplify the send logic, maintain the personalization, and exclude an undesired population. Which tool addresses this scenario?. File triggers. Data filters. Profile management. Query activities.

As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?. Import Activity. Group Refresh. File Transfer Activity. Query Activity.

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use? (Choose 2). Use Query Activities. Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities. Use Drag and Drop Segmentation to create data filters. Use Drag and Drop Segmentation to create data filters, and use Filter activities.

A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or 2 emails. The data for the campaign is in 2 separate data extensions. Customer Number is a Primary Key field in both data extensions. Which 2 tools could be used to segment the data? Choose 2 answers. Drag and Drop Segmentation/ Filters. SQL Query Activity. Send Definition. Data Extract Activity.

What can be used to join 2 data extensions to segment via Drag and Drop Segmentation?. Subscriber Key. Subscriber ID. Data Relationship. Send Relationship.

What is a capability of a data relationship?. Join a list and a data extension to filter the combined data. Join 3 or more data extensions together to create a filtered data extension. Join data extensions to filter or segment the fields from data extensions. Join data extensions together to create one combined data extension.

What is a true statement about Subscriber Key? Choose 3. Subscriber Key and Primary Key are interchangeable terms. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value. Subscriber key is mapped to a field in a sendable data extension when defining a Send Relationship. Subscriber Key determines what update types will be available when importing data. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address.

A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on subscriker Key. What will the send status in All Subscribers be associated with?. The Subscriber ID in a System Data View table. The Customer_ID field in the Data Extension. The Email Address Profile Attribute. The Email_Address field in the Data Extension.

An account has a Subscriker Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? Choose 2. Check the ‘Is Sendable’ option. Set the column representing the Subscriber Key as a Primary Key. Set the Email Address column as a Primary Key. Relate the Email Address to the Subscriber Key.

NTO wants to identify subscribers with something other than an email address. What value can be used to accommodate this?. Subscriber Key. Subscriber Attributes. Primary Key. System Preferences.

A Marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?. Data Extract Activity. Audience Builder. Drag and Drop Segmentation/filter. Profile Attributes.

A marketer wants to grow the company’s email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? Choose 2. Provide and opt-in checkbox on the mobile app registration form. Promote content on social channels that requests an email address. Search Facebook fans’ profiles for mail addresses. Send unsolicited requests on Twitter to sign up for email.

NTO wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? Choose 2. Offer email opt-in when customers create an account. Use incentives such as a discount or free shipping to encourage opt-in. Capture email addresses through the use of browser cookies. Send emails to a purchased list with a request to opt-in.

Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?. Lists. Lists and Data Extensions. Data Extensions. Active Audiences.

How are publication lists used in the Marketing Cloud?. To send communication to all subscribers, regardless of opt-in status. To manage subscribers in guided and triggered email sends. To build dynamic content rules by subscriber type. To allow subscribers to opt-down/out instead of unsubscribing from all.

A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? Choose 2. Select the data type as Text. Set a custom maximum length of six. Create restricted values. Select the attribute as required.

What is a purpose of marking an attribute as hidden?. The attribute is not available for CAN-SPAM compliance. The attribute is not available to subscribers on the Profile Center. The attribute is not available to store data. The attribute is not available to other users in the account.

A marketing manager is reporting on the degree of customer engagement with the company’s email. Which metric can be used?. Click Through Rates. List Growth Rates. Influenced Revenue. Bounce Rate.

Where can a marketer see the performance summary of a recent email send?. Send Performance tab. Job Links tab with Tracking. Summary tab. Overview Tab within Tracking.

Which metric is the measure of emails rejected by a server due to permanent conditions such as ‘user unknown’ or ‘domain not found’?. Validation Error. Soft Bounce. Unsubscribed. Hard Bounce.

A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email. Which results format is available for selection when generating this report?. Word document (.docx). Data File (.csv). Image File (.jpg). Compressed File (.tar .gz).

A marketer mistakenly sent an email to a group of subscribers with an invalid link contained in an image. What step can the marketer take to correct the image link after the email has been sent?. Resend the email with the correct link. Change the link in Job Links under Tracking. Update the link using AMPscript. Change the URL Expiration in email Administration.

A marketer sends a re-engagement email to contacts who have not opened or clicked emails in the last month. This email contains a call-to-action (CTA) prompting the recipient to ‘Click here to keep receiving our emails’. In which 2 ways can the marketer determine who clicked on the CTA? Choose 2 answers. Select the URL ID for the URL or Tracking Alias from the Job Links tab. Select the click activity bar chart from the Email Overlay View of the Click Activity tab. Select the URL or Tracking Alias from the Link View tab of the Click Activity tab. Select Unique Clicks on the Overview tab in the Inbox Activity section.

Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?. Active Audiences. Lists and Data Extensions. Data Extensions. Lists.

Northern Trail Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?. Date / Time Range from Access. Business Unit Access Permissions. User Roles and Permissions. Shared Data Extension.

A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?. Create and share a new folder for the assets in Content Builder. Switch to Classic Content to move the assets into the Shared Content folder. Move the content into the Shared Content folder in Content Builder. Individually share each asset with the other business unit in Content Builder.

A marketing associate wants to use the Validate button to ensure an email is CAN- SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2). Profile Center URL. Company Website URL. Physical Mailing Address. Terms and Conditions Policy.

Which action will the Validate tool complete when initiated?. Ensure subscribers have not unsubscribed or are undeliverable. Ensure subscribers status at the time of send is Subscribed or Bounced. Identify phrases like ‘click here’ or ‘Free!’ that could be marked as spam. Confirm that each content area specified in the dynamic content rules exists.

What does the validate tool check for? Check all that apply. Invalid email address. The presence of an unsubscribe link. That each content area specified in the dynamic content rule exists. Correct syntax for attributes. A physical mailing address.

A marketing team is creating a new data extension. The data extension schema is very similar to a data extension that already exists. How would the team create the new data extension?. Create from template. Create a filtered data extension. Create new. Create from existing.

How is Primary Key used?. Primary Key is used when defining a Send Relationship. Primary Key is the unique value to identify a subscriber. Primary Key identifies a row or a field in a data extension as unique. Primary key prevents data from being overwritten in a data extension.

What is a personalization string?. The snippet of text at the top of the email that is visible before an email has been opened. A content area that will display based on a subscriber attribute. An automated way of scraping a website for content to populate inside of an email. A snippet of text that inserts subscriber attributes into an email.

The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?. Create a Filter Activity that selects the Pref1-Tech data filter, and then add the Filter Activity to an Automation. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation. Add the Pref1-Tech Data Filter to an Automation.

The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?. Playbooks. Filter Activity. Automation Studio. Data Extract Activity.

A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?. Select the delimiting character. Map the attributes in the file. Choose the appropriate date format. Name the new import definition.

Using measures, what data can a marketer use to segment an audience?. Open Data. First Name Attributes. Geographical Data. Gender Data.

What can a marketer do to enhance a Welcome Series campaign? (Choose 2). Share the email program’s value proposition. Send three emails on the first day after sign-up. Personalize email content. Require that the subscriber refer a friend.

What is a function of the Content Detective tool?. It helps track customer traffic generated by content areas within a email. It helps identify spam triggers in email content and subject lines. It helps display content in a content box. It helps guarantee placement of emails into the inbox.

Which combination of audiences can be selected in the recipient section for a specific Send?. Lists and Data Extensions. Lists or Data Extensions. Contacts or Audiences. Lists and Audiences.

Which data model should be used to create a Group?. Data Filters. Data Extensions. Lists. Active Audiences.

Which feature can a marketer use to individualize content in an email? (Choose 3). Predictive content. Dynamic content. Personalization string. Specialized content. Audience Segmentation.

The marketing team at NTO is working to make newsletter emails more relevant to the subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter. The second step is to personalize content based on data that has been collected from subscribers. What are two ways NTO can continue to improve the relevance of its newsletter? Choose 2 answers. Use a substitution string to populate a photo of the subscriber in the header of the email. Create content tailored to subscribers’ interests and use dynamic rules to populate relevant content. Use a substitution string to populate a subscriber’s name in the subject line. Change the color of the email background to match their subscribers’ preferred color of choice.

NTO has launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender and outdoor sporting interests. In which two ways can NTO honor customer preferences when creating emails? Choose 2 answers. Use AMPscript to dynamically pull in content associated with the customer preferences. Create longer emails to include all preference options so that customers don’t miss any content. Send customers one email per preference choice to ensure customers receive what they want. Create dynamic rules based on customers’ preferences in order to send specific content.

Which feature can be included in a content box? Choose 3. Facebook Like. Social Forward. Content Detective. Forward to a Friend. Microsites.

Which recipient option is available with Simple Send? Choose 2. Group. Data Extension. List. Audience. Data Filter.

Which segment can be manually refreshed under Actions? Choose 2. Filtered Data Extension. Filtered Group. Standard Data Extension populated by a Query. Random Group.

Why should a marketer ensure that field lengths are accurate when creating a data extension? Choose 2. To determine the correct data type. To optimize import process speed. To save the data extension. To ensure data integrity.

Which is a benefit of Quick Send?. Quickly approve Campaign Members for sending. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts. Quickly send multi-message campaigns to leads, contacts, or person accounts. Quickly send Salesforce emails to leads, contacts, or person accounts.

Which 3 content blocks do you need to create using AMPscript to enable personalization?. First Name, Introduction, Conclusion. Full Name, Introduction, Conclusion. Greeting, First Name, Last Name. Greeting, Introduction, Conclusion.

The NTO product clearance sale email contains many items with similar product URLs. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link? Choose 1. Link Help Text. Link Conversion Tracking. Link Title. Link Tracking Alias.

When the number of subscribers exceeds one million records, which data model is preferred?. Lists. Data Extensions. Data Filters. Groups.

Which classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email?. Content builder. Content detective. Inbox preview. Triggered send.

Which app do you use to set the default greeting option?. Distributed Marketing Administration. Distributed Marketing Settings. Journey Builder. Administration.

What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?. Sender and recipient profiles. Campaign and journey. Email and journey. Journey and contact.

What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?. Data table. Data extension. Data list. List. Subscriber table.

What 3 methods are used to import data into a data extension?. API, Import Filter, and Import Activity. API, Data Filter, and Import Activity. Import Wizard, Data Filter, and Import Activity. Import Filter, Import Data, and Automation. API, Import Wizard and Import Activity.

What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?. Preview and test. Send Flow. Test Send. List Detective.

NTO wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? Choose 2 answers. Send generic content to appeal to all audiences. Use subscriber data to dynamically populate email content. Send multiple emails a day to keep the brand top of mind. Set cadence expectations up front with subscribers.

What are the key ways to improve email deliverability in email marketing? (Choose 4). Use double Opt-in to avoid getting blacklisted. Use email templates. Consider Subscriber engagement, send only to most engaged subscribers. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!. Maintain a consistent ‘From Name’. Email sign-up on website.

EXAM Question on templates where there are no technical resources to build responsive web techniques: Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2). Mobile Design Template with Content Boxes. HTML Paste template with Content Boxes. Standard Template with Content boxes. HTML Paste. Mobile Design template.

What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply). Maybe subscribers who want to continue receiving messages. You select an Exclusion List at the time of send. They are like Suppression lists; list of subscribers that don’t want to receive your communications. Subscribers who have a status (active, bounces, held, unsubscribed).

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3). Email never mandatory for customer interaction. Make unsubscribe easy and honor immediately. Accurately identify the sender in the header information. Keep SPAM complaints under 10%. Keep SPAM complaints under 0,1%.

Identify the best practices for interacting with potential and active subscribers. Choose 3. Opt-in via SMS in not Opt-in via email (And viceversa). In store loyalty programs. Buy email lists. Opt-ins are brand specific, don’t share with other brands. Permission is specific to an address even if you know others.

A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder. How should these saved items be found in Content Builder?. Create folders and move content. Rename content to be alphabetical. Add tags to each piece of content. Filter based on content type.

A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?. Deselect the option to Enable System Generated Links in the Test Send. Create a version of the email that does not include the unsubscribe link. Send to a Test Data Extension via the Send Flow. Send the marketing team a link to the Subscriber Preview of the email.

When does the validation of email address occur when using a data extension?. Done when admin refreshes it. Done at the time of import. Done when subscriber updates profile in the profile center. Done at the time of Send.

What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?. Style Block. Code Snippet. Free Form Code Block. Script Activity.

NTO is launching a monthly newsletter for its subscribers to opt-in. NTO needs to ensure CAN-SPAM compliance. In which 2 ways can they avoid emails being blocked or marked as spam? Choose 2. Use animated emojis in subject lines to draw the eye. Include a physical mailing address of the company. Use a clear ‘From’ name that is easily recognized. Include a ‘Contact Us’ link in the footer.

A marketer is completing a Send Preview based on a pre-deployment checklist What task is validated during the Send Preview?. Confirm that each content area specified in the dynamic content rules exists. Ensure subscribers have not unsubscribed or are undeliverable. Identify phrases like ‘click here’ or ‘Free!’ that could be marked as spam. Ensure subscriber status at the time of send is Subscribed of Bounced.

The email marketing manager at NTO would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension. How should this new audience be created?. Create a Filter Activity in Automation Studio to combine the 2 data extensions. Build a Group based on a Data Filter to combine the 2 data extensions. Export both data extensions and import into a new data extension. Populate a data extension using an SQL Query Activity in Automation Studio.

A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?. Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension. Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe. Use the Mass Delete Wizard to automatically delete any records older than 30 days from the data extension. Set Data Retention in the Properties of the data extension to delete records older than 30 days.

After receiving a GDPR "Right to be Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio. Where should this action be initiated in Marketing Cloud?. Contact Builder > Contacts Configuration. Administration > Contacts. Contact Builder > All Contacts. Email Studio > All Subscribers.

What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3). Authenticate email. Paid Mobile Ads. Drip campaigns. Capture from Facebook. Sales associate request during check out.

If you don't have the option for offline tactics what could you consider? (Select 3). Drive online loyalty program registration requiring email address. Registration with incentive on website. Promote content via social media that does not requires email registration to access. Require email to create an account on website.

Which one is NOT an offline tactic for capture email addresses?. Inbound Sales calls. Acquiring email for loyalty programs in store. Request email during checkout. Surveys at the counter. Acquisition associated with a receipt or ticket delivery.

A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers. Automatically opt-in all new customers. Tell customers why they want to receive NTO emails. Set expectations on send frequency and schedule. Use explicit opt-in for any new web sign-ups. Ask for detailed demographic information.

Select three (3) best practices for interacting with potential and active subscribers?. Follow the CAN-SPAM Law. Always make email opt-in required. Make unsubscribing easy. Make unsubscribing easy, no more than 4 clicks. Only use the email address offered.

Select three true statements about Content Detective?. Scans subject line and email body for spam triggers. Will remove invalid email address. Does not scan HTML code. Offers resolutions.

A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?. Content detective. Link detective. Email Validation. Send Preview.

To make a data extension sendable what must it contain? Select 2. Email address. Primary key. Subscriber Key/ID. Link Tool Tip.

When importing data into marketing cloud the list detective is triggered for which of the following?. Data extensions. List model. Email addresses. Email alias.

What are the ways data can be imported into the marketing cloud? Select 3. Import wizard. Query activity. APIs. Import Activity.

To write SQL that uses both customer data and system-generated data, what would they need to include in their query?. Data filters. Measures. Data views. All of the above.

Which 3 options are available to create a template in marketing cloud? Choose 3. Content Builder. Template Editor. Paste HTML. Mobile Template Editor.

NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for sending?. SQL query activities. Data filter. Filter activity. Filtered group.

A marketer wants to send a transactional email that is a CAN-SPAM compliant. Which three criteria should be met to ensure compliance with the CAN_SPAM Act? Choose 3 answers. The email body presents any commercial content prior to the transactional content. The email confirms a transactional between the recipient and sender. The subject line is transactional in nature and non-promotional. The email body presents the transactional content prior to any commercial content. The subject line contains a promotional to entice the recipient.

NTO's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including email, subject line, send classification, and other properties, prior to manually sending the email. What tool in email studio enables a marketer to save and execute a send manually?. Guided send. Send flow. User-initiated email. Send activity.

Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO website. How can the marketing team review conversions for a specific email send?. Run a Conversion Report for this tracking link. View Conversions tab of the email send’s tracking page. Select Conversion Data from the Tracking menu. Create a Query Activity using a Conversions Data View.

A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?. Envelope content. Footer. Email body. Link content.

A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they would like to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?. Email Studio and Audience Builder. Automation Studio and Journey Builder. Journey Builder and Email Studio. Automation Studio and Content Builder.

Northern Trail Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?. Send definition. Delivery profile. Send classification. Sender profile.

Which feature would a marketer use to build a Send Classification? (Choose 2). Sender profile. Custom Profile Center. Reply Mail Profile. Delivery profile.

Northern Trail Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?. CAN-SPAM classification. Delivery Profile. Content information. Sender Profile.

NTO’ branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc. In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible? Choose 2 answers. Style alt text for when images do not display automatically. Use custom corporate font to match their brand. Make the email completely image based. Add background colors that match branding.