Inglés profesional UD06

1º ACTIVIDAD. .

What is the correct indirect question of: «Could you explain the benefits of digital advertising?». What are the benefits of digital advertising?. Would you mind explaining the benefits of digital advertising?. I was wondering if you can explain the benefits of digital advertising?. Could you explain how are the benefits of digital advertising?.

Convert the direct question into indirect question: «Is the company planning to launch a new advertising campaign?». I was wondering if the company is planning to launch a new advertising campaign. Could you tell if the company is planning to launch a new advertising campaign?. How is the company planning to launch a new advertising campaign?. Can you say me if the company is planning to launch a new advertising campaign?.

Choose the correct superlative form: «Out of all the options available, this advertising campaign is considered …». the most successful. more successfully. the more successful. most successful.

Choose the correct superlative form: «Maria is known as the (...) advertising expert on our team.». more specialise. most specialisation. most specialised. most especialised.

According to Aristotle, rhetoric is ... the art of seeing the available ways of persuasion. the art of not really seeing the means of persuasion. the art of seeing persuasion. the art of seeing the available means of persuasion.

«In persuasion it is important to address possible problems and show there is a need for ... ». capacity. arbitrage. change. visualisation.

«Aristotles described three types of persuasive speech ethos, logos and ... ». rethoric. persuasion. pathos. cronos.

«Did the ... of radio and television transform specialised advertising?». advances. advent. incorporation. start.

«Successful ... involves developing ways of connecting to consumers». ads. advertisers. advertisements. advertising.

«A good online review from a satisfied customer can significantly ... sales». high. boost. rise. speed.

«The ... of advertising will depend on the ability to balance innovation with empathy.». success. succeed. succes. succesful.

«The use of gamification in online ... is harmless and enhances the shopping experience.». retailing. retail. retails. retailers.

«Make sure you communicate clearly what you want your ... customers to receive.». target. end. aimed. objective.

«Logic, facts or evidences can be used to ... customers». persuading. persuasive. persuade. persuassive.

«Advertising ... are claims in advertising that later prove to be false.». lies. fallacies. falacies. falaces.

2º ACTIVIDAD. .

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (1).

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (2).

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (3).

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (4).

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (5).

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (6).

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (7).

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (8).

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (9).

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (10).

Read the incomplete article below and fill in the blanks with the given words or their superlative forms: «bad», «good», «beautiful», «little», «much», «one» and «few». (11).

Test your knowledge by filling in the blanks with the correct expressions. A __________ is a short TV or radio advertisement, often from 30 to 60 seconds long.

Test your knowledge by filling in the blanks with the correct expressions. The group of people at whom an advertisement is aimed at is normally referred to as __________ audience.

Test your knowledge by filling in the blanks with the correct expressions. Digital __________ are large advertising screen that displays images that are changed by a computer every few seconds.

Test your knowledge by filling in the blanks with the correct expressions. Product __________ are products that appear or are mentioned in a film or television programme.

Test your knowledge by filling in the blanks with the correct expressions. __________ attempt to persuade the reader by using a credible person to promote a product or idea.

Test your knowledge by filling in the blanks with the correct expressions. Advertising by word of __________ is when a consumer’s interest in a product or service appears in their daily conversations.

Test your knowledge by filling in the blanks with the correct expressions. __________ are planned set of activities that companies and institutions carry out over a period of time to advertise a product or idea.

Test your knowledge by filling in the blanks with the correct expressions. Marketing on the Internet, but also done via e-mail and wireless media is called __________.

Test your knowledge by filling in the blanks with the correct expressions. A __________ is a small piece of paper advertising something, often given out to people directly by hand.

Combine the elements of the sentences to create indirect questions. Can you / tell me / all Summer dresses / 10% discount.

Combine the elements of the sentences to create indirect questions. Do you know / you have the shoes / advertise in ad.

Combine the elements of the sentences to create indirect questions. See this poster / was wondering / this suit in black.

Combine the elements of the sentences to create indirect questions. Could you tell me / mobile phone offer / still on / this shop.

Combine the elements of the sentences to create indirect questions. Would you mind / tell me / where toilets.

Complete the sentences with the superlative forms of the adjectives in parentheses. Among all the suppliers, XYZ Company is the ___________ (reliable).

Complete the sentences with the superlative forms of the adjectives in parentheses. The new software is one of the ___________ (user-friendly) programs on the market.

Complete the sentences with the superlative forms of the adjectives in parentheses. After reviewing several proposals, we found that theirs was the ___________ (cost-effective).

Complete the sentences with the superlative forms of the adjectives in parentheses. This training program is the ___________ (effective) for improving sales skills.

Complete the sentences with the superlative forms of the adjectives in parentheses. Among the available options, the online platform is the ___________ (convenient) for placing orders.

Complete the sentences with the superlative forms of the adjectives in parentheses. The company’s response time to inquiries is the ___________ (prompt) in the industry.

3º ACTIVIDAD. .

Fill in the gaps with the following words: e-commerce, affiliate marketing, spray and pray, business partnering, return on investment, brand awareness, billboard, digital marketing. In the world of ______________, companies use online channels to promote and sell their products or services.

Fill in the gaps with the following words: e-commerce, affiliate marketing, spray and pray, business partnering, return on investment, brand awareness, billboard, digital marketing. ______________ is a strategy where businesses collaborate to achieve common goals and shared success.

Fill in the gaps with the following words: e-commerce, affiliate marketing, spray and pray, business partnering, return on investment, brand awareness, billboard, digital marketing. A well-designed ______________ strategically placed on a busy street can effectively capture the attention of potential customers.

Fill in the gaps with the following words: e-commerce, affiliate marketing, spray and pray, business partnering, return on investment, brand awareness, billboard, digital marketing. Instead of using a ______________ approach, it’s more effective to target specific audiences with personalised messages.

Fill in the gaps with the following words: e-commerce, affiliate marketing, spray and pray, business partnering, return on investment, brand awareness, billboard, digital marketing. Successful ______________ involves creating a positive image of a company or product in the minds of consumers.

Fill in the gaps with the following words: e-commerce, affiliate marketing, spray and pray, business partnering, return on investment, brand awareness, billboard, digital marketing. ______________ is a method of advertising where businesses pay commission to partners who drive traffic or sales to their website.

Fill in the gaps with the following words: e-commerce, affiliate marketing, spray and pray, business partnering, return on investment, brand awareness, billboard, digital marketing. To measure the success of a marketing campaign, businesses often assess the ______________, comparing the gains against the costs.

Fill in the gaps with the following words: e-commerce, affiliate marketing, spray and pray, business partnering, return on investment, brand awareness, billboard, digital marketing. With the rise of online shopping, ______________ has become a crucial aspect of many businesses’ strategies.

Fill in the gaps with the correct word: agency, classified, commercials, e-marketing, flyers, jingles, prime time, product placements, slot, testimonials. An advertising __________ is a company which assists companies in planning and producing their advertisements.

Fill in the gaps with the correct word: agency, classified, commercials, e-marketing, flyers, jingles, prime time, product placements, slot, testimonials. __________ ads are small adverts that appear in the advertising section of some publications.

Fill in the gaps with the correct word: agency, classified, commercials, e-marketing, flyers, jingles, prime time, product placements, slot, testimonials. Some TV ads have catchy tunes with simple rhymes that are called __________.

Fill in the gaps with the correct word: agency, classified, commercials, e-marketing, flyers, jingles, prime time, product placements, slot, testimonials. __________ refers to the hours with the largest audience.

Fill in the gaps with the correct word: agency, classified, commercials, e-marketing, flyers, jingles, prime time, product placements, slot, testimonials. In this TV series there were examples of __________, with clear references to specific brands.

Fill in the gaps with the correct word: agency, classified, commercials, e-marketing, flyers, jingles, prime time, product placements, slot, testimonials. The practice of using the internet to promote products or services is called __________ .

Fill in the gaps with the correct word: agency, classified, commercials, e-marketing, flyers, jingles, prime time, product placements, slot, testimonials. I hate when people are given out __________ and they throw them on the floor.

Fill in the gaps with the correct word: agency, classified, commercials, e-marketing, flyers, jingles, prime time, product placements, slot, testimonials. These examples of celebrities in adverts show the diverse forms __________ can take.

Fill in the gaps with the correct word: agency, classified, commercials, e-marketing, flyers, jingles, prime time, product placements, slot, testimonials. We asked our readers to nominate their favourite __________ ever.

Fill in the gaps with the correct word: agency, classified, commercials, e-marketing, flyers, jingles, prime time, product placements, slot, testimonials. A __________ is the specific time allocated for a commercial to appear on TV or radio.

Match each part of the product review with its correct description. Introduction. Description. Conclusion and recommendation. Pros and cons. Your experience.

Rearrange the sentences into the correct order to form a complete and coherent product review. 7th. 5th. 3th. 6th. 2nd. 10th. 8th. 4th. 9th. 1st.