intento 2

Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send roughly 300,000 emails a month. What should they be aware of with respect tp sender reputation?. They should request a shared IP since their volume is under 500,000 messages per month. They should have one dedicated IP address for every 100,000 messages sent per month. They should have one SAP for transactional sends and another for commercial sends. They should send at least 100,000 messages per month to maintain their sender reputation.

Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequent email communications of new products and updates on their portfolios. They have notice the messages and branding being sent varies greatly and would like to create a better customer experience. What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?. Distributed Marketing. Einstein Content Selection. Marketing Cloud Connect. Distributed Sending.

After Implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated send are not being sent back to Sales Cloud. Which configuration in Marketing Cloud should the customer verify?. Report is saved in Standard Salesforce folder. Required profile attributes are properly mapped. Sendable data extension is saved in the Salesforce Data Extensions folder,. Email Address column is included in the report used for sending.

A customer wants to report on "Not Sent" contacts in Journey Builder. Which method should be used?. Create an Analytics Builder Discover report. Use an automation with Tracking Extract. Query the _sent Data View to the contact's send status. Use the standard report "Subscribers Not Sent to".

Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data?. Entry Source Data Extension. Data Designer. Data Relationships. Contact Configuration.

Norther Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data in production during testing cycles. What recommendation would a consultant provide on the architecture to fulfill this requirement?. Implement two separate Marketing Cloud Instances. Use Subscriber Filter per business unit filter production from test data. Ensure test sends are done from data extensions with attribute "Is Testing". Create one or more additional business units for testing.

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers. Email Address was used as Subscriber Key. Individual Level Tracking was not selected in Marketing Cloud Configuration. Synchronized Data Sources only push data every 15 minutes. ContactID was used as Subscriber Key.

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?. Use an info capture message template to capture response. Use a text-response message template with embedded AMPScript to capture the response. Use a vote/survey message template to capture the response. Use an outbound message template with embedded AMPScript to capture response.

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting theses criteria?. Scheduled Automation utilizing Triggered Send Emails. Journey that allows re-entry after exiting. Single Send Journey. Scheduled Automation using a send Activity.

Northern Trail Outfitters send a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts?. Script Activity. Query Activity. Stop Activity. Verification Activity.

Northern Trail Outfitters (NTO) has recently purchased Marketing Cloud and wants to secure PII data stored within the system. Which limitation should the consultant consider when recommending Field-Level Encryption?. Field-Level Encryption doesn't support segmenting, filtering or querying encrypted fields. Encrypted fields will show unencrypted values in standard reports. Only list-based sending is supported by Field-Level Encryption. Separate encryption keys are required for each business unit NTO requires Field-Level Encryption for.

A customer asks why the send time values within an email are not being added to a Send Log. Which two actions would successfully write send time variables to their Send Log? Choose 2 answers. Match an AMPScript variable name to a Send Log field. Ensure the send log is linked in an attribute group. Use the WriteToLog() AMPscript function in the content. Enable send logging to a data extension during send process.

Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder. What should a consultant recommend for segmentation?. Salesforce Report. Synchronized Data Extension. Salesforce Data Extension. Salesforce Campaign.

A B2B customer notices they have a large number of susbcribers marked as "Held". During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the email companies with which they do business. What step(s) should the customer take to move those subscribers back to "Active"?. Use Contact Builder to mass update all "Held" subscribers back to "Active". Extract subscribers who have a status of "Held", then import subscribers as "Active". Subscribers with status pf "Held" should be re-enabled by contacting support. Use a SQL query to change all subscribers with a status of "Held" to "Active" in All Subscribers.

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create a installed package in Marketing Cloud to facilitate this functionality?. Enable the package for all business units in the Marketing Cloud account. Create a separate installed package for each individual web form. Ensure the package scope includes Read and Write permissions for data extensions. Instruct the web team to store the client ID and secret in the client-side code.

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible. What approach would a consultant recommend?. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take those new data points into account. Which two options could allow them to meet the requirement?. Suppression List. Publication List. Auto-Suppression List. Domain Exclusion.

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?. Smart Capture and Triggered email messaging. CloudPages opt in to Event Journey. Existing Email Event Notification Subscription. Keyword opt in and SMS Messaging.

A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? Choose 2. Does their license include the Large Data Extensions feature?. How many API calls are expected to be made at the peak hourly rate?. What time of the day are the API calls made?. Why do they require 10 years of historical data in Marketing Cloud?.

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes could be made to avoid any disruption of functionality?. Update query activities that reference the new synchronized data extensions. Configure Multi-Org settings to account for two production instances in Setup. Manually remove existing user mappings, attribute mappings and tracking subscriptions. Rename and delete sandbox synchronized data extensions before connecting.

Every day at 3 a.m., Northern Trail Outfitters (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data and then execute the daily sends. What end-to-end process should deliver this efficiently?. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends. Triggered Automation > Import > Data Extension Extract > Marketing Journey. Scheduled Automation > File Transfer > Import > Series of Sends.

Northern Trail Outfitters wants to know the number of contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis. What could be configured to meet this request?. Schedule the Contacts Counts Standard Report. Configure the Contact Extract Activity in Automation Studio. Query the _Subscriber Data View and extract it weekly. Query the _Contact Data View and transfer it daily.

Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer data points. NTO has limited development expertise and chooses to use dynamic content. What should the consultant consider when building dynamic content rules?. Create a custom list and add all fields required for personalization. Standardize field naming across all sendable data extensions. Create a synchronized data extension to keep all fields required for personalization up-to-date. Build rules before uploading the respective content.

A service team manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?. Configure Salesforce Send with Salesforce data extension using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records. Configure journey with API event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record.

Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected?. Ensure "Common Misspellings" is selected as one of the Reply Filters. Ensure the two phrases are added to a filtered keyword list. Ensure the DNS Record Redirect is correctly configured. Ensure the two phrases are added the "Filtered Keywords" data extension.

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated. What could be causing this?. Orders are not being updated from not meeting criteria to meeting criteria. The associated Contact should be updated to be injected. Synchronized Data Sources poll for changes evey 15 minutes at the quickest. Orders should be set uo to allow injection upon update in Connect Configuration.

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend?. Email. Mobile Device ID. Loyalty Program Number. CRM ID.

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent. Which solution should they use?. Transactional Messaging API. Triggered Send Definition. Single Send Journey with an API Event entry source. Multi-Step Journey with an API Event entry source.

A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data model when using Marketing Cloud Connect?. Email Sends will fail if the Contact ID or Lead ID is not included. The customer will be unable to use synchronized data extensions. Tracking Data will not be returned to the Sales Cloud email recipient. The customer will be able to use Reports and Campaigns as audiences.

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within the last six months. What should be recomended?. Create and execute a Data Filter on the _Click data view. Create and execute Tracking Extract. Create and execute a SQL Query against the _Click data view. Create and execute a Subscriber Engagement report.

Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Date Extension was missing the country code. How could they resolve this issue?. Format the phone field in Salesforce as +1 [phonenumber]. Select "US" as the sending country in SMS activity. Configure the phone field in Salesforce as US locale. Select 'Normalize Phone Number' in Journey settings.

The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their newly built audience and serve personalized content base on a field in the data extension. Which solution should the consultant recommend?. Separate template-based emails. Reference Content Blocks. AMPscript. Dynamic Content Blocks.

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time. A nonprofit organization that sends roughly 50,000 newsletter emails per month. A growing retailer that currently leverages Marketing Cloud's Mobile Connect and MobilePush. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.

Northern Trail Outfitters wants to implement a 'Welcome Email'. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud. Which solution should capture the new subscribers?. Salesforce Triggered Sends. File Import to data extension. Smart Capture form on website. Batch file dropped to SFTP.

Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter and they want to include links to the latest blog entries as part of the newsletter. Which two solutions could pull in the RSS feed at the time of send?. External Content. Personalization Strings. AMPscript. Dynamic Content.

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A Which method would facilitate this solution?. In Automation Studio, use verification activity to verify engagement on email journey A; Query engagement data extension for journey B injection. In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension; Query engagement data extension for journey B injection. In Automation Studio, query activity engagement on _Journey System data view for email send to journey A; Use result data extension for journey B Subjects. In journey A, engagement split after email send. In Automation studio, query _JourneyActivity data new for the Engagement split result Boolean field, Use result Data.

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?. Journey Settings > No re-entry. Contact Evaluation > Evaluate new records only. Contact Evaluation > Evaluate all records. Journey Settings > Use email attribute from Contacts.

Northern Trail Outfitters is looking to personalize their SMS Messages. Which data source is supported to personalize messages?. Data relationships in Email Studio. Population in Contact Builder. MobileConnect Demographics. Email Only.

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code Implementation?. Do they need to support UTF-8 characters in their SMS?. Do they need to support different From Names by country?. Do they need to have independent reporting on SMS sends by country?. Do they need to support inbound messages in each country?.

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). * The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. * A Customer Reference DE is updated daily and holds subscriber information. * The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items. * The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address. * If the web analytics file is empty, NTO does not want the automation to finish running. Which order of activities should be used to fulfill this requirement?. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry.

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region. How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each B. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option. Create a list in each BU and add subscribers with a matching Region to the list. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support. What should a consultant recommend to meet these criteria?. Select "Subscribers will be unsubscribed from this business unity only" in Settings. Create attributes for each child business unit in "Profile Management" to record unsubscribes. Select "Use separate 'Subscription Center' for this business unit" in Settings. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes.

Northern Trail Outfitters' marketing team is made up of a marketing manager, a communications specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?. Data Filters. Query Activities. Publication Lists. Attribute Groups.

Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push and email. What would a consultant recomend?. Tracking Extracts. _Sent Data Views. Contact History. Send Logs.

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a FACEBOOK AD. An Ad Campaign Activity has been added to the Journey canvas. Which extension product should be enabled to use Ad Campaign Activity?. Advertising Studio. Interaction Studio. Social Studio. Audience Studio.

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file. Which two options would meet these requirements? Choose 2 answers. Scheduled Automation. File Drop Automation. SQL Query. Decision Split.

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey. How should they configure their entry source?. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source. Use a Data Extension Entry Source with an applied filter based on recent member activity. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder. Use Query Activity in Automation Studio to create segment before entering journey.

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?. Use RMM dynamic content blocks to render the email reply body. Use RMM personalization strings to render the email reply body. Check the "Include Replies as Attachments" box in the RMM settings. Query the RMM data view for the reply body and reference it from a data extension.

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row. Which activities could be used to fulfill this requirement?. API Event Entry, SQL Query Activity, Task Activity. Salesforce Data Entry, SQL Query Activity, Task Activity. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity.

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future. Which two options could be recommended? (Choose 2 answers). Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails. Leverage personalization strings within the email template to pull in language-specific content. Leverage Content Builder to create email templates for each language and populate the templates via the UI.

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?. Disconnect / Refresh / Reconnect / Authenticate / Synchronize. Refresh / Disconnect / Reconnect / Synchronize / Authenticate. Refresh / Disconnect / Reconnect / Authenticate / Synchronize. Disconnect / Refresh / Reconnect / Synchronize / Authenticate.

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. What should a consultant recommend?. Use personalization strings created by selecting the data extension. Use AMPscript variables created from each field in the data extension. Use Dynamic Content rules to select a content area for each subscriber. Use Guide Template Language created for each field in the data extension.

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?. Use a query activity to populate the auto-suppression. Use Einstein Segment Recommendations. Use an import activity to import a file from the SFTP. Use the Import Wizard in Automation Studio.

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer. What should a consultant recommend?. Use a Triggered Send Data Extension to capture form data and deploy the email. Use the WSProxy via SSJS to deploy the email after capturing form data. Use a Send Email activity in Automation Studio to run hourly and deploy emails. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?. Create a random data extension within Email Studio. Use Journey Builder with a random split activity. Use Automation Studio with a random split activity. Create a random data extension within Contact Builder.

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year. Which two considerations should be made about Tokenized Sending? (Choose 2 answers). Service Level Agreements for email sends are unsupported with the inclusion of outside servers. Personalization Strings still allow PII to be displayed within an email. Journey Builder Decision Splits provide a method to access data of Tokenized data natively. Tokenized Sending should be combined with field-level data encryption for additional security.

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a file daily on an SFTP. Which three questions are relevant to determining a solution? (Choose three.). Does someone need to be notified if an error happens on import?. Does the data extension have a data relationship?. Will the data file be placed on the SFTP at the same time daily?. Is the data file a delta or a historical file?. Will the file have more than 5,000 rows?.

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder. How should a consultant begin troubleshooting the connection?. Validate Marketing Cloud and Sales Cloud permissions for the connecting users. Validate Marketing Cloud and Sales Cloud users have access to the business unit. Create new Marketing Cloud and Sales Cloud users and perform a new installation. Create and send an email in Email Studio to test the connection and validate tracking.

Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?. Individual ID. External ID. Contact ID. CampaignMember ID.

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What should they use to format the JSON within the email?. SSJS platform function ParseJSON. TransformJSON() AMPscript Function. BuildRowSetFromJSON() AMPscript Function. ParseJSON content block with Content Builder.

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability. Which two best practices should be utilized? (Choose 2 answers). Regularly merge duplicate contacts to keep tracking data accurately. When using an external database of record, utilize that system's identifier as the contact key. Configure Contact Builder to automatically generate a unique subscriber key. Define the subscriber key as a unique value that does not relate to a specific channel.

Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?. Change Sets. Package Manager. Ant Migration Tool. Configuration Manager.

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?. All Subscribers, since these are synchronized in real time. Synchronized Data Extensions with a filter. Import from Salesforce Report in Automation Studio. Event Data from the Entry Event in Journey Builder.

Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely. Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?. Building simple segmented campaigns without SQL queries. Designing decision logic via an intuitive user interface. Setting behavior-based goals. Processing zipped and encrypted file containing subscriber data. Creating customer segments from multiple data extensions.

Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference. How should the consultant set this up?. Automation with a Send SMS and Send Email activity in separate consecutive steps. Journey Builder Transactional Send Journey. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback. Journey Builder multi-step journey with an API entry event and a decision split.