intento 2. 2

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who previously opted-out. Which feature should they use?. Exclusion Script. Exclusion List. Suppression List. Auto-supression List.

Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me". Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer. What should a consultant recommend?. Use a SQL Query activity in Automation Studio to run hourly and deploy emails. Use the WSProxy via SSJS to deploy the email after capturing form data. Use a Send Email activity in Automation Studio to run hourly and deploy emails. Use a Triggered Send Data Extension to capture form data and deploy the email.

Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud. Which method should they use to send the email from Marketing Cloud?. Create a Journey with a Salesforce Campaign entry source and an Email Activity. Create a scheduled Automation with a Query Activity and a Send Email Activity. Create a Journey with a Salesforce Data entry source and an Email Activity. Use Content Builder Send Flow to send the email to the Salesforce Campaign.

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain. Which two questions should their IT team be asked? (Choose two.). Does their company allow delegation of subdomains to third parties?. Are they able to modify their domain configuration's DNS entries?. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?. Can they provide access for Marketing Cloud to update the DNS records?.

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products. Which design should a consultant recommend for segmentation?. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension. Establish data relationships and create Data Filters for the marketer to modify. Create SQL Query Activities for the marketer to modify. Link the data extensions in an Attribute Group.

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list. Which Data View could they use to achieve this?. _Subscribers. _PublicationSubscriber. _EnterpriseAttribute. _ListSubscribers.

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?. Contact Data using Synchronized Data Sources. Journey Data queried from main data extension. Journey Data using CRM Report Import Activity to Salesforce Data Extension. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes.

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?. Create an exclusion list with the known email addresses. Create an auto-suppression list populated with the known email addresses. Create an auto-suppression list populated with subscriber keys. B. Populate a list using a query to exclude the subscriber key.

Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@example.com. Which email address would appear as the From Address for the automatic reply to the customer?. customer@example.com. reply@marketingcloud.com. marketing@email.nto.com. customerservice@nto.com.

A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP. What should a consultant recommend to deploy the email?. Inject the subscriber into a Journey. Use a User-Initiated Emails Interaction. Execute a Triggered Emails Interaction. Use the Transactional Messaging API.

Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API. What extension product should be used to accomplish this integration?. MuleSoft Anypoint Platform. Datorama. Data Studio. Data Connector.

A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup. Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers). An Apex Trigger is created on the Shipment object. There is a Hierarchical Relationship from Contact to Shipment. The Shipment object is on the Account Related List. The Shipment object requires a Lookup to Lead or Contact.

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email. What solution could be recommended?. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information. How should they configure these data sources?. Share data extensions from the top-level BU. Use the File Transfer Activity to import data into each BU. Create a local copy of the product data in each BU. Give users the Administrator Role so they can see all of the data.

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%. Check the 'Use filename from Automation' checkbox. Set File Naming Pattern to %%AUTOMATED_FILENAME%%. Filename is automatically passed to Import Activity with File Drop Automations.

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file. In which two ways should they set up their automation to import the data from the file on a nightly basis? (Choose 2 answers). File Drop Starting Source. %%BASEFILENAME_FROM_TRIGGER%%. %%BASEFILENAME_FROM_FILEDROP%%. Scheduled Starting Source.

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment. Which process should the consultant utilize to minimize issues and maximize efficiency in the sending process?. Create a report originating in Salesforce, then target and send to that report using the Marketing Cloud Email Studio. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event. Import a report originating in Salesforce through an import activity to a Salesforce Data Extension, then send to a data extension using Email Studio email send.

A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information. Which order of Automation Studio activities should be recommended?. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type.

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern. What approach should be recommended?. A new Sender Authentication Package should be used for NTO. A Sender Authentication Package should be used for CloudKicks. A Private Domain should be applied to the child business unit. A Private Domain should be applied to the parent business unit.

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet their needs?. Query Activity > API Event > Automation Studio Activities. Import Activity > Decision > Journey Activities. Salesforce Entry Event > Query Activity > Automation Studio Activities. Query Activity > Data Extension Entry Source > Journey Activates.

A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis. What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles?. Auto-suppression list. Publication list. Suppression list. Exclusion data extension.

Northern Trail Outfitters (NTO) recently launched a new loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members. Which integration should allow NTO to select an audience of these subscribers?. Advertising Studio. Contact Builder Attribute Groups. Behavioral Triggers. Marketing Cloud Customer Data Platform.

A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers. _Complaint. _Unsubscribe. _BusinessUnitUnsubscribes. _Subscribers.

Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension. NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day. Which solution is appropriate in this situation?. Write a custom SSJS script to validate the row count of the staging data extension and send a notification email. Split the existing activities into two separate automations. Place a Verification Activity between the import and SQL Query activity. Implement a Wait Activity to wait until the data extension is populated with records.

Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed. What should the consultant do to diagnose the Issue?. Change the connection option to Scope by User. Ensure the System User is assigned the Standard User Profile. Manually clear the OAuth token to refresh the connection. Review Apex Jobs within Set Up in Sales Cloud.

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain. What should the customer have in place to ensure this solution can be implemented?. A Datorama instance to ingest their data. A Transactional Journey with the Not Sent Notification activity included. An Interaction Studio instance to ingest their data. An external system to receive and confirm callback and subscriptions.

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?. One parent business unit and a child business unit for each franchise owners. One business unit. One parent business unit and a child business unit shared across franchise owners. One business unit with shared folders.

A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? Choose 2 answers. The directory cannot contain more than five file triggers. The directory used by the file trigger should be inside the import directory. They may utilize an external FTP site. The directory Is unable to be used by another File Drop Automation.

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?. Interaction Studio. Web Analytics Connector. Report Studio. Datorama.

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?. Welcome Email Configuration on the Account Object. Salesforce Data Entry Source on the Account Object. Salesforce Data Entry Source on the Contact Object. Salesforce Campaign Entry Source on the Lead Object.

Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?. Individual ID. CampaignMember ID. External ID. Contact ID.

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. These emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span. How should NTO marketers ensure there's a limit to the number of times a particular image asset can be chosen for a customer?. Set Fatigue Rules for the product Asset Classes. Ask the content team to create more images in order to diversify the asset pool. Set a Fallback Asset. Utilize Einstein Engagement Frequency to send the emails less often.

Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud servers for processing. Which configuration setting should the consultant recommend?. Sender Authentication Package. Reply Mail Management. Private Domains. Custom Delivery Profiles.

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?. Change contract entry mode to no-reply entry. Create a Data Relationship in Email Studio to relate the two data extensions. Use Data Designer in Contact Builder to relate the two data extensions. Configure activities within Automation Studio to update the purchase data.

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends.

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers). Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single SMS sends using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers). A field of Number type containing the mobile number. A field of Phone type containing the mobile number. A field of Locale type containing the locale code. A field of Text type containing the country code plus mobile number.

A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should a consultant recommend to meet the criteria?. Use Tracking Extract, File Transfer and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder. Use SQL Query, File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder. Use Data Extension Extract and Import activities from Automation Studio to inject the subscriber into a CloudPage used as an Entry Source by Journey Builder. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the journey source and transaction data extensions. Which activity would they use to accomplish this?. Decision Split Activity using both Contact and Journey Data. Decision Split Activity using only Journey Data. Einstein Split Activity. Decision Split Activity using only Contact Data.

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?. All mobile app users will create additional Contacts in Marketing Cloud. Newly registered users will create additional Contacts in Marketing Cloud. User device data is unavailable in Contact Builder for up to 48 hours. Existing users will create additional Contacts in Marketing Cloud.

Northern Trail Outfitters (NTO) send emails from Email Studio and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmotitored and they should call NTO for any inquiries. How could these auto-reply messages be enabled? How could these auto-reply messages be enabled?. Open Admin > Account Settings page in Email Studio and in the "Auto Reply Email" section, select "Custom" and paste the HTML email code into the text area field. From the Reply Mail Management settings page, choose the "Create Custom Response" option under "Automated Response Email for Remaining Replies" section and select the HTML email from the "define email" link. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. ✑ A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. ✑ A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL. Which feature should be used to display the list of products for each subscriber in this email?. Dynamic Content Block. LookupRows AMPscript function. Enhanced Dynamic Content Block. Lookup AMPscript function.

Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email. Which personalization string should they include as the href attribute in the link?. %%vawp%%. %%view_online%%. %%view_email_url%%. %%view_as_webpage%%.

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?. Automation Studio. Automation Studio and Journey Builder. Automation Studio and Interaction Builder. Journey Builder.

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily. What configuration can meet this criteria?. Use AMP script inside the email to pull information from a send logging data extension to determine which content displays based on message context. Use exclusion lists for the send - excluding those that already were sent the email. Use a SQL Query to filter the audience into a new data extension that is overwritten each day. Use SQL Query to filter the audience into a new data extension that is upserted every day.

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages. What method should be suggested in this scenario?. Platform Events API. Data Retrieves on the Send Object. Data View Export with every send. Event Notification Service.

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?. A nonprofit organization that sends roughly 50,000 newsletter emails per month. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer. How should they accomplish this task?. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority. Create and send to a sendable data extension containing those needed fields using a query activity.

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability?. An additional Sender Authentication Package. An additional private domain. An additional IP address. Register the new domain in Setup > From Address Management.

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity Is required in the automation?. Data Extract Activity. SendLog Extract. Report Definition Activity. SQL Query Activity.

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?. Refresh Mobile Filtered List and Outbound Send. Import Mobile Contacts and Outbound Send. Import Mobile Contacts and Send SMS. Refresh Mobile Filtered List and Send SMS.

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?. Recent Email Send Report. Send Log. Data Views. Tracking Extract.

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user. What should be recommended?. Advertising Studio. Google Analytics 360. Einstein Engagement Scoring. Mobile Studio.

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance. Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers). If testing/development business units is required. Number of Marketing Cloud users. Number of anticipated subscribers. Number of brands/geographies which NTO operates. If data/content needs to be segregated between brands/geographies.

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information. What data model configuration should be recommended?. Create additional attribute fields in the main contact data extension. Create new Salesforce data extension and link it to the other data extensions. Create a new data extension and link It as a new population. Create a new data extension and link it to the other data extensions.

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org. What consideration could be provided to help with the decision?. Existing accounts cannot be upgraded to Multi-Org. Shared Salesforce Data Extensions will be enabled will be enabled across business units. Once an account is upgraded to Multi-Org, it cannot be turned off. Custom profile and subscription centers will not be required.

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?. Run an Import Definition at 12 a.m. to create a suppression list. Create and enable a BLOCKOUT window In MobileConnect. Run a SQL Query at 12:30 a.m. to create a suppression list. Create a Journey Goal to exit subscribers from the Journey.

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? Choose 2 answers. Upload CSV with Migrated Subscriber Keys to All Subscribers. Get existing records updated with new Keys sourced from Sales Cloud instance. Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address. Purge the current records end carries on with new keys sourced from Sales Cloud.

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed. What should be implemented to achieve these goals?. Edit the Content Permissions and Restrictions by Role setting for each user. Set up Approval Workflow and Share settings inside Marketing Cloud. Build out an internal business governance and process to support this. Integrate an outside CMS with all these permissions built in.

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security. Which solution should the consultant recommend?. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings. Upload data files to Marketing Cloud using SFTP instead of FTP. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML.