1. In global marketing there are stereotypes towards foreign products. Stereotyped attitudes can favor or complicate traders ' efforts True False.
2. Dumping is the sale of an imported product at a higher price than is normally charged in a country of origin or domestic market True False.
3. This phenomenon occurs when the values of the currency fluctuate in the currency markets. The reevaluation is the reduction in the value of a currency against other currencies, the devaluation is an increase True False.
4. In long term export financing there are some types schemes that companies could use and these are: Factoring and Documentary remittance True False.
5. Webrooming describes the practice of consumers who in their buying process visit
the physical stores in order to examine and test the products to finally buy online True False.
6. The incoterms are voluntarily accepted by the parties involved and are reflected in
contract True False.
7. The product load could have some of the following physical conditions and characteristics: Dangerous, Gaseous, Liquid True False.
8. The container is the basic load of unit considered True False.
In short-term operations there are a number of instruments that allow the exporter to deal with the risks related to the collection: 1. Political Risk, 2. Economical Risk 1. Risk of default, 2. Risk of exchange 1. Political Risk, 2. Incoterm risk None of the above is correct.
When a company has a product, it can choose from five strategic alternatives to extend this geographic market base, these are: 1. Product-message extension (dual extension), 2. Product Extension-message adaptation, 3. Product adaptation-message extension, 4. Dual-up, 5. Product Invention 1. Product-message extension (dual extension), 2. Product Extension-message adaptation, 3. Product adaptation-message extension, 4. Establishment of production subsidiaries abroad, 5. Regular export None of the above is correct.
3. We can group brands into two major categories: Generic private label and brand family Manufacturer brands and private label or store brands Private label or store brands and copycat Brand Option a and c are correct None of the above are correct.
4. There are four strategies that are frequently used for the definition of prices. One of these strategies is a thoughtful attempt to reach a market segment that is willing to pay a price higher than the price for a specific product: Market maintenance The market score Market penetration None of the above is correct.
5. When international transport is contracted directly, the following aspects must be taken into account: 1. Reliability that consist in the quickness and security of service, 2.the Incoterm under which the operation has been negotiated. 1. The physical characteristics of the merchandise to determine the type of vehicle to be used, 2. The price: This includes the price of transport, costs of document management, storage, customs duties, insurance of the merchandise, among others Option a and b are correct None of the above is correct.
6. In this type of consumer segmentation, consumers can also be classified according to their status: potential users, non-users, ex-users, frequent users, first-time users, users of competing products. behavioral segmentation benefit segmentation psychographic segmentation None of the above is correct.
It is that part of the supply chain management that plans, implements and controls the efficient and effective flow and storage of goods and services from the point of origin to the consumer. Logistics Distribution channel Place Option a and b are correct.
Regarding transport, the limitations of the means of transport: Dimension and weight of the transport vehicle The type of load and dimension of load Container and Packaging None of the above are correct.
1. There are some factors for the success of global brands, please explain two of the four factors that we saw in class.
2. Explain where the term logistics originates. Please also explain the evolution of logistics that we saw in class from 1960 to nowadays.
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