MKT 1

Which of the following describes OData? Please choose the correct answer. A call to a function module that runs in a different destination from the calling program. A high-performance, complex event processing engine. A protocol specification that requires an XML message format. A protocol that provides an entity-based data model and a query language.

Which business contexts support enhancements of the SOAP APls? There are 3 correct answers to this question. Marketing: Product Category. Marketing: Contact. Marketing: Corporate Account. Marketing:Interaction. Marketing:Interaction Product.

With this integration framework, you can also do the following in SAP Marketing Cloud: Please choose the correct answer. Create basic Search Network only AdWords campaigns directly from SAP Marketing Cloud and push them to Google AdWords for execution. All of above. Assign one or more campaigns in Google AdWords to an AdWords campaign in SAP Marketing Cloud. Retrieve automated success KPIs from Google AdWords campaigns.

What action automatically triggers a snapshot of a dynamic target group in SAP Marketing Cloud?. A target group is assigned to a campaign. A campaign is approved. A campaign is executed. A snapshot analysis is opened.

What campaign category creates a custom audience based on the assigned target group?. Trigger-based. E-mail campaign. Facebook campaign. Transfer leads.

On profiles, the score is displayed as a tile. You can customize the tile as follows: All of above. Select a Label and a Color for the different score ranges. Set limits for the score values. Select an icon for the score by clicking the tile in Preview.

Which dimension should you include in the planning model if you want to have a useful world map view of budget planning?. Market. Region. Country. Media type.

Using a bar chart, you can view the following data: Total number of WeChat users who discover content pages through Shake Nearby at a specific location To display the data, select Person Counts for Locations from the dropdown list at the top left corner. Total number of shakes that discover a specific content page To display the data, select Shake Counts for Content Pages from the dropdown list at the top left corner. Total number of WeChat users who discover a specific content page through Shake Nearby To display the data, select Person Counts for Content Pages from the dropdown list at the top left corner. All of above. Total number of shakes that discover content pages at a specific location To display the data, select Shake Counts for Locations from the dropdown list at the top left corner.

In a given business scenario. the priority of the information based on data received from a landing page is higher than the priority of the data received from SAP CRM. What app allows you to prioritize the information?. Communication Arrangements. Manage Your Solution. Segmentation Configuration. Marketing Extensibility.

Who can manually activate a model. A model can also be activated automatically on the model activation date. Once activated, either manually or automatically, a model is then the active model for the model type it is assigned?. Marketing Expert. Business Analyst. SAP End User. SAP Consultant.

What should you consider during data load?. Transactional data object types are uploaded before master data object types. Microsoft Excel formats the timestamp incorrectly when opening the file. During synchronous upload of entities, parallel upload of entities is allowed. During synchronous processing no data is uploaded if an error occurs during upload.

If a segmentation profile is not used in the Segmentation Models application, the following applies: All of above. If segmentation models were created using a profile that has since been withdrawn from use in Segmentation Models, they are still displayed in the segmentation application and can still be processed. The profile does not appear in the dropdown list when you choose a segmentation profile for a new segmentation model. You cannot set the segmentation profile as default profile for Segmentation Models. So, you cannot deselect the use in Segmentation Models for the default profile. It is marked with a star.

You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?. Log on to the SAP GUI and use transaction SPRO. Use the AIF Configuration app. Use the Manage your Solution app. Use the Manage Software Collection app.

What are the characteristics of a control group?. It analyzes the effectiveness of marketing measures. It can be assigned to only one target group. It can be assigned to multiple target groups. It can be created only via the Segmentation Model application.

The following procedure describes how to create a user in SAP ERP with the necessary roles. This user enables communication from SAP Cloud for Customer to SAP ERP. This user is entered in: Point one and two. The SAP Cloud for Customer system, when you configure outbound communication arrangements to allow communication from SAP Cloud for Customer to SAP Middleware. The middleware (SAP HCI or SAP PI) system, which is used to login from your SAP Middleware to SAP ERP. None of above.

Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. In what Segmentation Configuration app can you assign the existing data source?. Segmentation Objects and Attributes. Segmentation Profiles. Data Sources. Key Mapping of Segmentation Objects.

Which of the following is a pre-requisite for creating a new lead stage in SAP Marketing Cloud?. A custom business object has been created. A segmentation building block has been defined. Lead scores have been defined. The lead has been replicated from SAP Cloud for Customer.

A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released?. A project. A work breakdown structure (WBS) element. A budget plan. An internal order.

Which one is the correct statement about the “implementing business scenarios of SAP Marketing Cloud”?. The cloud user has configured the servlet on SAP Cloud Platform (SCP). The marketing expert creates mobile push notification (campaign content) for the mobile campaign. The marketing expert creates a target group based on the final segment and releases it.

By which application It is possible to define workflows for marketing approvals. Marketing experts can submit campaigns for approval in the Campaigns application and marketing managers can approve them in the Marketing Approvals application?. Approvals and Notifications. Marketing Plans. Planning Analytics. Budget Planning. Spend Management.

You use attributes to define a segmentation filter. You define a segmentation filter to create, or change a segment. To define a segmentation filter you perform the following main activities: Define the filter parameters. Specify one or more attribute values. Select an attribute. All of above. Choose a filter mode.

For the details about managing segmentation models and using the customer segmentation, see the following sections: Segmentation Building Blocks. Segmenting Customers. All of above. Segmentation Models.

Which definitions describe a segmentation building block?. A segmentation structure that includes a set of segmentation models. A segmentation structure that includes a set of often-used segmentation filters. A segmentation structure that defines the segmentation object and the base population. A segmentation structure that is used for template-based segmentation.

Why would you enable the persistence of the predictive model?. To indicate the quality of the model fit. To define more than one rule. To save score in profiles and use it in segmentation. To save results for a certain time.

Your customer wants to load event visits into the SAP Marketing Cloud. In what entity object should you store this data?. Interaction Contact. Interaction Interest. Interaction. Interaction Product.

What can you do with the Add Custom View app in SAP Marketing Cloud?. Import analytic views that are modeled in an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Import scripted views that are modeled in an SAP HANA system. Export standard or custom Business Object tables to an SAP HANA system.

You can gain an overview of the whole Marketing Process [page 84] by simply clicking on the respective area in the graphic: Please choose the correct answer. Recent Items displays objects like target groups, campaigns, or contacts you recently opened. All of above. The Analytics and Report Gallery you the latest Analytics Stories and Reports. Active Campaigns shows all campaigns that are currently active. Create Segmentation Model lets you directly create a segmentation model for a specific profile. And Corporate Accounts opens a full list of your corporate accounts.

For which extensions do you need to maintain a business context?. Custom view. Custom logic. Custom field. Custom business object.

You can optionally check how different segmentation profiles affect the base population of the building block. Consider the following: If only one profile is defined for the segmentation object, the selection of profiles is disabled. If multiple segmentations profiles are defined for the segmentation object, you can use the input help (on top of the interactive visualization) to select a profile. In a second step, you can check, for example, how the data source affects the building block. All of above. If a default profile is defined (among multiple profiles for the segmentation object), the default profile is listed at the top.

What are the main objects that make up the data model of SAP Marketing Cloud?. Segmentation Models, Profiles, Interactions. Segmentation Models, Profiles, Interactions. Interactions, Interaction Contacts, Items of Interest. Items of interest, Interactions, Products and Product Category. Interactions, Interaction Contacts, Products and Product Category.

In SAP Marketing Cloud, how can you determine the buying intent of a contact?. Planned Spend. Marketing Programs. Interactions. Marketing Permissions.

Question: What can you do with SAP Analytics Cloud and the embedded analytics in SAP Marketing Cloud?. You can create your own query using the Design Studio application in SAP Marketing Cloud. You can integrate SAP Marketing Cloud with SAP Analytics Cloud using pre-built integration flows. You can create your own query using the Design Studio application in SAP Marketing Cloud. You can integrate SAP Marketing Cloud with SAP Analytics Cloud using System Landscape Transformation.

What are the prerequisites for including product recommendations in a campaign? There are 2 correct answers to this question. Communication medium in the scenario must be email. Generation refresh rate must be less than 24 hours. Communication medium in the scenario must be email. Products must be uploaded to your system.

You can adopt the interactive visualization section using the following options: All of above. Click the magnifier icons to resize the segmentation tree. Click the empty space around a segmentation tree to move the tree. Click the settings icon to change, for example, the display of attribute icons. Click the tree icon to completely expand a collapsed segmentation tree.

As a default, the system shows you the six most recently created post groups. Point one and two. To hide a group from the panel display, choose the Hide icon in the top right-hand corner of the post group. To search for a particular post group or to change the display sequence, choose the Search and display post. None of above.

Augmented Lead Context provides a sales representative with additional context about the Lead. What object that is transferred along with the Lead provides information about the product?. Campaign. Lead Score. Predecessor Interaction. Business Partner.

SAC mashup is an interactive mashup that allows you to drill down and manipulate data while working in SAP Cloud for Customer. You can perform the following tasks: Pass parameters to get contextual data. Point one and two. None of above. Use Single sign-on (SSO) to get authorized data.

What are some of the features that use permissions in SAP Marketing Cloud? There are 3 correct answers to this question. Campaign execution checks. Landing pages. Communication categories. Success measurement. Push notification affinity.

Who can analyze the recommendations a generated model returns using consumer, leading item, cart items, and context parameters? There are 2 correct answers to this question. Business Analyst. SAP Consultant. SAP End User. Marketing Expert.

In what UIcan you show data fields from the Custom Business Objects?. Contact profile. Corporate account list. Segmentation models. Contact list.

What does SAP Marketing Cloud offers? There are 2 correct answers to this question. Comprehensive set of marketing apps that enables Marketing Experts. Related main and additional integration activities, as well as configuration and administration activities. Business Analysts to carry out commerce marketing scenarios.

You want to see sales order interactions on the contact profile and be able to differentiate and filter on Web shop orders or physical store orders. How do you configure this? There are 2 correct answers to this question. Set up separate interaction channels for the Web shop and physical store. Assign media types and an interaction type to the communication medium. Assign an interaction type and communication medium to the interaction channel. Define media types for both the Web shop and physical store.

How does merging and matching work in SAP Marketing Cloud? There are 2 correct answers to this question. The consumer account ID is used as an additional criterion to achieve a sufficiently high level of confidence to perform a match. The number of best records can be configured for each contact. The name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a match. Matching logic works against existing records and against simultaneously imported data.

Your customer wants to segment consumers based on a predictive key performance indicator indicating the buying propensity for a specific product. Therefore, you are creating a Predictive Model in the Predictive Studio. What object can you assign as a Training Set in the Predictive Model?. Target Group. Segmentation Profile. Interaction Type. Segmentation Model.

Question: Which of the following can you do with Sentiment Engagement in SAP Marketing Cloud? There are 2 correct answers to this question. Use text analysis to understand interests. Analyze sentiments and topics of all contacts in a target group. Map your contacts' social media IDs to interests. Understand sentiments and topics of all contacts in a segmentation model.

Your customer wants to delete consumer information from SAP Marketing Cloud that was collected via one specific source system. Consumer information from other sources can remain in the Best Record in SAP Marketing Cloud. Which application jobs do you need to execute? There are 2 correct answers to this question. Contacts: Delete Flagged Contacts. Contacts: Flag Contact IDs for Deletion. Contacts: Delete Flagged Contact IDs. Contacts: Flag Contacts for Deletion.

What is the goal of Offer Recommendation? Please choose the correct answer. Display product recommendations in sales channels based on a customer’s buying pattern. Identify the best of all available offers based on a customer’s buying pattern. Create and maintain offers based on a customer’s buying pattern. Identify recipients outside a selected target group.

You can create and edit sales area information in an account in the Cloud system, and also transfer it to ERP. Special consideration when you create a new sales area in Cloud and transfer it to SAP ERP: Please choose the correct answer. To overcome this, you can use BAdIs to fill the mandatory fields, for example, with default values. Few sales-area-specific fields may be mandatory in your ERP system (depending on your system configuration) which are not available in Cloud. This can lead to errors in IDoc processing in ERP. SAP Note 2065329 provides an example code for BAdI implementation. All of above.

The top of the panel displays the following information: The total number of posts selected. The sentiment ratio of the posts selected. None of above. Point one and two.

With this application, marketing experts can do the following: Immediately understand journey patterns on a highly intuitive UI. Target the right marketing activities, for the right segment, through the right channel, at the right time and Improve marketing spend effectiveness and increase return on marketing investment. All of above. Analyze unknown correlations between channels and interactions and the impact on customer behavior.

In which content types can you include product recommendations?. User Interface Adaption. Landing page. LINE message O Push notification O Email. Map Free Text.

Which of the following are implementation steps to create Custom Logic? There are 3 correct answers to this question. Create filter conditions via Live Target Groups. Create an implementation description using ASAP for key users. Publish implementation description to your test system. Export in Manage Your Solution by creating a change project. Test custom logic using predefined test variants.

Question: What can you do with the UI adaptation at runtime (RTA) function? Please choose the correct answer. Add new fields in the Campaign app. Modify the layout of the Contact Profile. Change the theme of your SAP Marketing Cloud. Show/hide attribute groups in the Segmentation Model.

Which standard integration scenarios are available for integration with SAP CRM and SAP Marketing Cloud? There are 2 correct answers to this question. Replication of service tickets from SAP CRM to SAP Marketing Cloud. Replication of leads from SAP Marketing Cloud to SAP CRM. Replication of contact permissions from SAP CRM to SAP Marketing Cloud. Replication of target groups from SAP CRM to SAP Marketing Cloud.

To upload a model fit you have trained outside the Predictive Studio follow these steps: Please choose the correct answer. In Model Fit click + Add New Model Fit. All of above. Enter a name for the new model fit. Choose Logistic Regression (PAL PMML Import) as an Implementation Method.

You have defined marketing areas in SAP Marketing Cloud. Where can you use these marketing areas to define access rights for marketing users? There are 3 correct answers to this question. Segmentation. Campaigns. Budget plans. Lead transfers. Recommendation scenarios.

To view smart insights about a target group, you need to persist the scores for the following: Please choose the correct answer. Age and Contact engagement score in Predictive Studio. None of above. Point one and two. Email and Push notification affinity in Score Builder.

From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud? There are 3 correct answers to this question. SAP Supplier Relationship Management. SAP ERP 6.0 or higher. SAP Solution Manager. SAP Customer Relationship Management. SAP Cloud for Customer.

Which activities are part of the Explore phase in the SAP Activate methodology? There are 3 correct answers to this question. Configuration definition. End-user training material finalization and documentation. Fit-to-Standard analysis. Value delivery tracking and reporting. Data load preparation.

Which application marketing managers can use for marketing objects?. Approvals and Notifications. Budget Planning. Spend Management. Marketing Plans. Planning Analytics.

Choose Create and enter the contact data in the dialog box. The following data is required at a minimum: Please choose the correct answer. First name, last name. Email. Country. All of above.

You want to send e-mails from different e-mail addresses. Where do you configure them?. In the settings of the Content Studio app. In the Sender Profiles app. In the Provider Credentials app. In the Communication User app.

You can import marketing locations into SAP Marketing Cloud by using one of the following methods: The public API service API_MKT_LOCATION For more information, see . All of above. The Import Data application For more information about importing marketing locations, see . The public OData service CUAN_MARKETING_LOCATION_IMP_SRV For more information, see .

Which configuration activities are required when using marketing areas? There are 2 correct answers to this question. Maintain marketing areas in the Provider Credentials app. Activate the usage of marketing areas in campaign execution. Set up the marketing areas. Assign the required roles and restrictions for users.

Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?. Interaction type. Segmentation profile. Segmentation model. Target group.

Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?-. Interaction type. Segmentation profile. Segmentation model. Target group.

The purpose of a score determines the following: Please choose the correct answer. None of above. Point one and two. the range of score values that are possible. the way the score is calculated.

Who does creates, maintains, and manages recommendation models? Please choose the correct answer. Marketing Expert. SAP End User. Business Analyst. SAP Consultant.

What technology components is SAP Marketing Cloud based on? Please choose the correct answer. SAP Fiori, SAP NetWeaver, SAP HANA. SAP Fiori, SAP Cloud Platform, SAP HANA. SAP Fiori, SAP NetWeaver, SAP Data Warehouse. SAP Portal, SAP NetWeaver, SAP Cloud Analytics.

Keep the following in mind when you copy the score for the best email sending time: Please choose the correct answer. If more than one rule is valid, and the output of the valid rules is different, the lowest value, representing the earliest day time, is taken as the best sending time. All of above. The best e-mail sending time for new contacts or contacts who have received fewer than 5 emails is the morning. The possible score values range from 0 to 23. These values represent the hours of the day. The Purpose is Best Contact Time.

The values for countries maintained in SAP Marketing Cloud are: ID Name AU Australia DE Germany US United States of America You have connected a third-party system to your SAP Marketing Cloud system. The name in the country field in the third-party system is United States. What application can you use to resolve this discrepancy for the country field in SAP Marketing Cloud when the contact data is uploaded?. Map Free Text. User Lists. Manage Interest. User Interface Adaption.

The list contains campaigns that meet the following criteria: Please choose the correct answer. Point one and two. The campaign is based on the same segmentation profile that is used for the training set of the predictive model. The segmentation profile determines the database that is used for the segmentation, target group, and campaign. None of above. The scope of the target group on which the campaign is based matches the applicable scope of the predictive model.

In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Cloud for Customer?. Marketing Application Jobs. All Integration Flows. Application Log. Import Monitor.

Which out-of-the-box actions are available for campaigns? There are 3 correct answers to this question. Create a lead in SAP CRM. Create an opportunity in SAP CRM. Create a lead in SAP Cloud for Customer. Create an opportunity in SAP Cloud for Customer. Create a call list in SAP CRM.

How do you assign a custom field to be used in Segmentation? Please choose the correct answer. In the Custom field and Logic app, edit your custom field, enable Segmentation Usage in Uls and Reports. In the Marketing Extensibility app > Assign to Segmentation, add the field to the accurate Business Context and Segmentation Object. In the Marketing Extensibility app > Assign to Segmentation, set the field visible for the accurate Business Context and Segmentation Object. In the Custom Fields and Logic app, edit your custom field, select the accurate Segmentation Object in Business Scenarios.

In marketing, ensure that the following settings for campaign-based lead creation in sales are available: Please choose the correct answer. Category for lead creation. None of above. Action for lead creation and Assignment of the action to the category. Point one and two.

You are building a customer-specific score using the Score Builder. Where can you consume this score? There are 2 correct answers to this question. Segmentation. Programs. Sentiment Engagement. Consumer/contact profile.

Fields added to the advanced search in the ticket list to support work tickets. Please choose the correct answer. Service Technician Team and Work Progress. Requested End and Service Technician. All of above. ERP Release Status. Requested Start.

Your customer wants to perform campaigns based on shopping cart abandonment. What campaign type do you recommend?. Target group-based. Trigger-based. Paid search. Facebook campaign.

As a marketing expert, you can analyze your target audience, and find precisely the right target groups as follows: Point one and two. None of above. Use the segmentation to cut out the right target audience, and create a target group based on the resulting segment. Use the overview of contacts, and the contact details to analyze your target audience.