NICHE TOURISM PRACTICE

What is a niche?. Is a specialized segment of the market for a particular kind of product or service. Is a big segment of the market for a general kind of product or service. Is a small segment of the market for a non-popular product or service. Is an exclusive segment of the market for a luxury product or service.

Niche travel... Is a type of travel that appeals to a specific segment of the overall travel market. Is a type of travel that appeals to a wide segment of the travel market. Is a type of travel that appeals to a exclusive segment of the travel market. Is a type of travel that appeals to a younger segment of the overall travel market.

MAINSTREAM TRAVEL: Is the most popular travel that everyone likes and enjoys. Is a specific type of travel that appeals to smalls groups. Is the most expensive type of travel that many people like. Is a type of travel that covers only all-inclusive resorts.

Draw the lines. Mainstream travel. Niche travel.

Why implement niche tours? (select 4). Less competitive. More educational. More dispersal. Less environmental footprint. Benefits the local economy. Provides unique experiences.

A niche tourism can be... Eco-Tourism. Caribbean destinations. Culinary Tourism. Event Tourism. Tourism in New York City. Religious Tourism.

Disadvantages of niche tourism can be: Small size business. Promote luxury travel. Lack of alternative revenue. Creates a competitive atmosphere. Too many visitors are now attracted. Take business away from elsewhere.

__% of the market in travel is mainstream and __% of travel market is niche. 70% - 30%. 50% - 50%. 80% - 20%. 75% - 25%. 90% - 10%.

The ______ is a deal for commodity products but consumers want consultation for specialty products. Internet. Social Media. GDS. Newspaper.

Mainstream facts are ... Easy to find. Cannot be easily customized. Few variables. Is for families. Small commission and high volume. Can be easy to make profit.

Draw the lines. Micro. Macro.

Draw the lines for Areas to compare in macro and micro. Scope. Personalization. Competition. Expertise.

In 1965 no more than __% of Americans have flight in a plain. 20%. 50%. 80%. 10%. 90%. none, flights were commonly used.

The 3 key factors in the rise of niche tourism are: Airline industry. Technology. Economical wroth. Changes in the distribution model. Globalization. Changing demographics trends.

True or False: Culinary tourism is adventure tourism. True. False.

True or False: Instatravel in a phenomenon. True. False.

True or False: Average age of adventurers travelers is between 20's. True. False.

Push factor is when customers _____ something and Pull factor is the ______ when company try to fulfill their ____. ask for - response - needs. look for- marketing - desires. want - effort - demand. ignore - sales - profit.

Destination wedding is. a ceremony that is held outside of the couple's hometown which requires travel for most of those involved. a ceremony that is held outside of the couple's country which requires travel for most of those involved. a ceremony that is held outside of the couple's neighbourhood which requires travel for most of those involved. a ceremony that is held outside of the couple's province or city which requires travel for most of those involved.

Draw a line between the type of client. Millennial and older Gen Z. Millennial and Gen X. Gen X and Baby Boomers. Budget Conscious. No Fuss Bride and Groom.

Draw the lines in Destination Wedding components. Travel. Wedding.

Draw a line between the roles. Couple. Guest. Travel Agent. Wedding Planner. Destination Wedding Specialist.

The average cost of a destination wedding is ________ while a traditional wedding is ________. $10.000 - $30.000. $30.000 - $50.000. $60.000 - $20.000. $5.000 - $10.000.

Destination Wedding: Pros. lower cost. memorable experience. Every guest pays for their accommodation. Intimate guests. Away for honeymoon. kids stay for free in big events.

Destination weddings cons. select a venue without seeing it before. Language. Currency. Weather. Destination weddings are generally more expensive for guests. you must consider everything you need to bring with you.

Draw a line for the Types of Destination weddings. Non-legal. Legal.

Domestination wedding is. Inside the couple's country. Inside the couple's city. Inside a farm (with domestic animals). In a destination with same language.

_____ of the weddings each year in North America are Destination Weddings. 20%. 10%. 50%. 25%.

Draw with lines types of adventure tourism: Cultural Immersion + Natural Environment. Physical Activity + Natural Environment.

True or false: Safari is Adventure Tourism: True. False.

True or false: Cycling is Adventure Tourism: True. False.

True or false: Hiking is Adventure Tourism: True. False.

True or false: Deep sea diving is Adventure Tourism: True. False.

Select the correct statement. With the natural environment in the middle, the degree it leans towards cultural immersion or physical activity will help you determine if it is a soft or hard adventure. Soft adventure is when activities like hiking, cycling or swimming is involved. When a vacation includes cultural immersion or hard adventure, the natural environment is not necessary to recognize it as an adventure tourism. Culinary tourism cannot be considered as adventure tourism.

Draw a line between correct options. Hard Adventure. Soft Adventure.

The _____ and ______ of tourists are often regarded as ________. Wants - Needs - Travel Motivations. Necessities - Preferences - Marketing opportunity. Demand - Supply - MNE's. Market - suppliers - tourism demand.

_______ are something that stimulates interest or causes a person to act in a certain way. Motivations. Tension. Needs. Expectations.

5 key motivations of adventure travellers. Transformation. Learning. Expanded Worldview. Nature and Discovery. Mental Health. Meditation and wellness. Self-motivation.

Draw the lines. Transformation. Learning. Expanded world view. Nature and Discovery. Mental health.

A demographic is a group of ______ of a _______. characteristics - population. statistics - country. Situations - market. Motivations - customer.

Adventure travelers on average have ______ years old. 24. 47. 50. 65.

True or False: Macro-niche travel involves highly specialized and targeted travel experiences that cater to a very specific segment of the market. True. False.

Macro-niche travel involves broader and more ______ travel experiences that appeal to a larger audience. generalized. specialized.

the 4 things you need to be a niche specialist are. Passion. Knowledge. Money. Available product and destination. Effective comunication. Professionalism.

The characteristics of a niche product is. Appeals to a narrowly defined group. Group with same needs. Can be targeted by marketers. The product is popular. It will solve a real need. Group want same product and services.