Octubre 2026

Northern Trail Outfitters wants to configure its SMS channel so that when a customer replies to a promotional text with a custom question, the interaction is automatically handed off to an AI agent for ongoing support. Which configuration should a Marketing Cloud Next Consultant implement to handle this inbound response?. Omni-Channel flow to route the inbound Messaging Session to the AI agent. Record-triggered flow on the Messaging Session object to route the session to the AI agent. Assignment rule on the Messaging Session object to route the session to the AI agent.

Northern Trail Outfitters (NTO) has customers who opted in to its "Promotions" email subscription but later opted out. NTO is concerned its "Product Updates" emails will also stop sending to those customers. What should the Marketing Cloud Next Consultant do to address this concern?. Advise NTO that its "Product Updates" emails will continue sending, since Marketing Cloud Next manages consent at the communication subscription level and an opt-out on one subscription does not affect other subscriptions. Advise NTO to import a new subscription file related to the "Product Updates" subscription, since an opt-out in Marketing Cloud Next is applied globally across all subscriptions for that email address. Advise NTO to set up an automated re-opt-in campaign targeting opted-out customers, since Marketing Cloud Next requires an active OPT_IN record to be refreshed every 90 days to remain valid.

Northern Trail Outfitters (NTO) wants to set up distinct marketing channels for its North American and European operations. Each region has separate regulatory requirements and branding guidelines. The Marketing Cloud Next Consultant must ensure that marketing activities and assets are completely segregated between the two regions. Which initial step must the consultant take in the Marketing Cloud Next setup?. Implement two distinct Data Spaces in Data 360. Configure a separate Business Unit for each region. Establish a unique CMS Workspace for each region.

Northern Trail Outfitters (NTO) is confused about why its newly imported data is not immediately available and why identity resolution does not update instantly. NTO's identity resolution follows the default automated schedule. What should the Marketing Cloud Next Consultant explain about the timing of data syncs and identity resolution?. Most new data syncs about every 10 minutes, but identity resolution runs only once per day. New data syncs once per day, and identity resolution runs about every 10 minutes. All data syncs instantly, but identity resolution runs only once per week.

Northern Trail Outfitters has enabled Email Engagement Scoring in Marketing Cloud Next to generate predictions for email opens, clicks, and unsubscribes. Which data model object (DMO) stores these predictive engagement scores for reporting and segmentation?. Email Engagement Metrics. Email Engagement Profile. Email Engagement Score.

Northern Trail Outfitters (NTO) wants to include a Last_Purchased_Date field from a Data Graph in a new marketing email. The date/time value is displayed as 2027-03-15T08:30:45 when previewing the email. NTO wants it to display as: Monday, March 15, 2027 8:30 AM Which approach should NTO use?. Use a Handlebars helper to format the value. Use an SOQL function to transform the value. Use a Salesforce formula operator to format the value.

Which permission sets are required for a System Administrator to perform basic setup?. Data 360 Architect and Marketing Cloud Admin. Data 360 Architect and Marketing Cloud Manager. Data 360 Activation Manager and Marketing Cloud Admin.

A Marketing Cloud Next Consultant observes a spike in Data Services Credits usage in Digital Wallet. The consultant already optimized the number of rows processed by Identity Resolution. Which other method should the consultant use to reduce credit consumption?. Disable "Run jobs automatically" on the identity resolution rule(s). Maintain multiple active rulesets per primary Data Model Object (DMO) per data space. Delete and recreate data streams to remove unused records.

A Marketing Cloud Next Consultant wants to use marketing agents to automate the generation of a new campaign, draft email content, and build an audience segment in the company's account. What is the best workflow for the consultant to use?. Use the Campaign Creation Agent to generate the campaign record, content, and audience criteria, and then use audience criteria in Segment Creation to build the segment. Use a custom agent configured with custom Prompt Builder and Data 360 actions to generate the campaign record, build the segment, and draft the content using a single prompt. Use the Campaign Agent to natively build the segment, draft the content, and generate the campaign record using a single prompt.

A financial services company is launching a Conversational Email campaign. The goal is to give customers the ability to reply directly to outbound promotional emails to initiate a real-time interaction with an AI agent. The Marketing Cloud Next Consultant has already built the required flow to handle the inbound routing. What is the required configuration step to ensure customer replies are successfully captured for response handling?. Configure Reply Mail Management (RMM) and set it to forward inbound replies to the AI agent's queue. Configure the sending From Address's Agent Conversational Messaging and set the Routing Type to send inbound replies. Configure the Route Work activity to successfully connect to the next flow to generate an email response.

Northern Trail Outfitters wants to create a segment to find all individuals who have made at least one purchase. Purchase data is stored in a related data model object (DMO) that can have multiple records for a single individual. Which two concepts should a Marketing Cloud Next Consultant use in the segment builder to correctly evaluate this condition?. Aggregations and Container Paths. Publish Type and Aggregations. Container Paths and Publish Type.

A Marketing Cloud Next Consultant wants to build a messaging flow that delivers a notification to everyone that has active consent in SMS or Email. The notification must only be sent via one channel using the following logic: If the customer is opted in to both channels, the flow must route to their preferred channel. If they are opted out of their preferred channel, it must route to the alternative channel. Which flow element and configuration should the consultant select to handle this routing?. Add a Decision element with multiple configured outcomes. Add several nested Decision elements. Add an Omni-Channel Routing action.

A healthcare company has very specific requirements for data sharing and privacy. Which scenario requires the healthcare company to add a Business Unit to ensure compliance?. The company requires distinct subscriptions, branding, and authenticated sender domains for general messaging like newsletters, compared to appointment reminder and other transactional-based messaging. The company must ensure that general marketing users can view standard contact information, but are completely restricted from viewing or querying custom health-related data fields on the Contact record. The company manages multiple subsidiary clinics and requires strict isolation so that marketers for Clinic A cannot query, segment, or accidentally send campaigns to the profiles belonging to Clinic B.

Northern Trail Outfitters is creating an ongoing promotional email campaign targeting its entire global audience. Which feature should a Marketing Cloud Next Consultant suggest to maximize individual engagement by achieving higher inbox placement?. Send Time Optimization. Engagement Frequency. Engagement Scoring.

Northern Trail Outfitters needs to prevent sending duplicate messages to individuals who have multiple email addresses stored in Data 360. A Marketing Cloud Next Consultant is building an audience flow and must ensure that only one specific email address is used for each individual. Which feature should the consultant use to define the logic for selecting a single, appropriate email address for the message send?. Create and apply a Contact Point Selection Rule in an activation template. Configure a Salesforce Flow Decision element to query for the primary email. Implement an identity resolution ruleset to merge duplicate contact points.

Northern Trail Outfitters wants to create a campaign targeting prospects. However, a marketer discovers that prospect records cannot be added as campaign members. How should a Marketing Cloud Next Consultant explain this behavior?. Prospects must be represented as a lead or contact. Prospects can only be added as campaign members using an audience flow. Prospects can be added as campaign members only after the campaign has been set to active.

A company is evaluating which Salesforce features require Marketing Cloud Next Advanced Edition versus the Growth Edition. The implementation team has a list of features they plan to use. Which feature from their list mandates the use of Advanced Edition?. Creating account identity resolution rulesets. Creating standard Salesforce reports and dashboards. Creating content in the content builder.

Northern Trail Outfitters wants customers to reply directly to order notification emails with any questions. Customer replies must be analyzed for intent and routed to an agent or a human representative while preserving the context of the interaction. Which solution should a Marketing Cloud Next Consultant recommend?. Configure Reply Mail Management with Agentforce 360 to analyze replies and create cases for human escalations. Configure Conversational Email with Agentforce 360 and Digital Engagement to analyze and route customer replies. Use Engagement Scoring to analyze replies, then route using an automation event-triggered flow.

*A Marketing Cloud Next Consultant wants to build an audience flow to send a promotional email series. To prevent a poor customer experience, the flow must suppress each email for any customer who currently has an open support case. Which flow elements and logic should the consultant configure to solve this suppression?. Add a Get Records element to query the Case object followed by a Decision element to correctly route eligible records. Add an Exclusion Filter element and configure the criteria to drop records where the related Case status is open. Add a Decision element and configure a cross-object formula within the criteria to evaluate the related Case status directly.

A Marketing Cloud Next Consultant is designing a flow that uses the Send to Journey element. The business requires that the journey uses a specific contact point derived from an activation template. Which configuration is a prerequisite for this solution to function correctly?. The flow's Data Space must link to the journey's Business Unit. The journey must use a Salesforce Data Entry Source. The flow must be a record-triggered flow.

Employees at an online retailer want to use AI to gain insights into existing business accounts and identify buyer group members to nurture. Which Marketing Cloud Next Agent should they deploy?. Agentforce Employee. Account Discovery. Segment Creation.

Northern Trail Outfitters needs to personalize an email content block using data from related objects defined in Data 360. The personalization must reflect attributes tied to Unified Individuals. Which data source type should a Marketing Cloud Next Consultant use to access this related data for personalization?. Data Graph. Personalization Recommender. Unified Individual Data Model Object (DMO).

A Marketing Cloud Next Consultant is implementing Marketing Cloud Next for a customer that currently stores all consent records in Salesforce CRM consent objects. The customer wants to understand how consent is managed in Marketing Cloud Next. What should the consultant explain about the relationship between the CRM consent model and the Marketing Cloud Next consent model?. The CRM consent objects are the source of truth for Marketing Cloud Next consent. The CRM consent objects are automatically synchronized with the Marketing Cloud Next consent model when Marketing Cloud Next is activated. The CRM consent model and the Marketing Cloud Next consent model are completely separate, and a custom process is required to keep them in sync.

Northern Trail Outfitters wants customer service reps to be able to view and update a customer's communication consent preferences directly from the customer's CRM record when interacting with them in the contact center. Which component should a Marketing Cloud Next Consultant add to the Contact record page to enable this capability?. Privacy Consent Status. Data 360 Related Lists. Data 360 Profile Insights.

A Marketing Cloud Next Consultant is preparing to send emails using an authenticated custom domain. After adding the domain in the Authenticated Domains setup page, Marketing Cloud Next generates the required DNS records. Which action must the consultant perform next to complete the domain authentication process?. Upload the generated TXT record to their domain's DNS provider. Add the generated CNAME and DKIM records to their domain's DNS provider. Create a new Sender Authentication Package within Marketing Cloud Next.

Northern Trail Outfitters (NTO) wants to send a confirmation email immediately after a prospect submits a form on a landing page published in Marketing Cloud Next. NTO wants to personalize the email using the values entered in the submitted form. Which data source should NTO use when configuring the email?. Event Data Provider. Activation Data Provider. Data Graph Data Provider.

*Northern Trail Outfitters wants to automatically send a promotional email to new CRM Contacts using Marketing Cloud Next. Before the email can be sent, what should the Marketing Cloud Next Consultant configure to ensure a new contact is eligible to receive promotional communications?. Create a consent record in the Communication Subscription Consent CRM object. Use the Create Consent Flow element to set a consent status for the contact point. Set the Has Opted Out of Email field on the Contact record to False.

*Northern Trail Outfitters (NTO) uses a calculated insight in Data 360 to evaluate a "Churn Risk" status. NTO's Marketing Cloud Next Consultant must automate a re-engagement email to send within 24 hours of when a customer becomes high risk. Which flow type and configuration should the consultant use?. Build a segment using the calculated insight as a criteria and configure an audience flow to send the email. Build a Data 360-triggered flow on the Calculated Insights Object with the entry condition set to trigger when the status changes. Build a record-triggered flow on the Calculated Insights Object with a changed status entry condition to send the email.

Northern Trail Outfitters (NTO) is designing a monthly 'Trail Rewards' email in Marketing Cloud Next. NTO needs to dynamically personalize the template using two data points: The number of 'Days Since Last Login' to nudge digital adoption The customer's current 'Loyalty Tier' based on their lifetime spend to apply the correct branding To minimize Flex Credit consumption within their Digital Wallet, how should a Marketing Cloud Next Consultant configure the template?. Data stream formula for login days and Daily Batch calculated insight for the loyalty tier. Streaming insight for login days and a data stream formula for the loyalty tier. Daily Batch calculated insight for login days and a streaming insight for the loyalty tier.

Northern Trail Outfitters (NTO) is investigating reports that promotional emails are being delivered to individuals who have previously opted out earlier the same day. NTO discovers that customer consent preferences are updated daily using a batch data transform that writes directly to the Communication Subscription Consent data model object (DMO) causing customer complaints. Which action should the Marketing Cloud Next Consultant take to resolve it?. Use a streaming data transform to update consent in near real time. Configure a Create Consent action in a Data 360-triggered flow to update consent. Change the frequency of the batch data transform schedule to run hourly.

Northern Trail Outfitters wants to provide its marketing team with a deeper understanding of email campaign performance. The marketing manager needs to create a custom report that details unsubscribe reasons and failed send statuses, leveraging the unified data model. Which component should the Marketing Cloud Next Consultant use to build this detailed report?. The Marketing Insights for Agentforce Sales dashboard. A Lightning Report using the Marketing Performance Semantic Data Model. A custom report type based on the Campaign Member object.

A company stores localized promo codes within a custom marketing object. The company wants to dynamically populate the correct promo code into a newsletter based on the recipient's [Region_Code]. What is the most effective way to retrieve and render this data within the email?. Write an AMPscript LookupRows() block within the email to query the marketing object directly at send time using the [Region_Code]. Output the results directly into the email. Use the Handlebars QueryFirst utility function inline to retrieve the promo code, so it prints natively on the canvas. Insert standard merge fields utilizing cross-object dot notation ({{Marketing_Object.Promo_Code__c}}) to pull the value across using the Unified Individual ID.

A Marketing Cloud Next Consultant wants to automate a weekly promotional email to a targeted audience of high-value customers identified within Data 360. Which flow type and configuration should the consultant select?. Build a schedule-triggered flow configured to run weekly and use a Get Records element to query the high-value customer data model object (DMO). Build an audience flow using a Segment data source (the customer segment) and configure the flow to execute weekly. Build a Data 360-triggered flow on the high-value customer data model object (DMO) and configure a Scheduled Path to execute weekly.

A Marketing Cloud Next Consultant is designing a new marketing initiative. The design includes three automated, multi-step email sequences, each triggered by different customer actions. All three sequences are part of a single, overarching product launch effort. The consultant needs to organize these automations logically within Marketing Cloud Next. How should the consultant structure the campaigns and flows?. Create three campaigns, each with its own related flow. Create one flow that relates to three separate campaigns. Create one campaign that relates to three separate flows.

A Marketing Cloud Next Consultant needs to track the number of emails and SMS messages sent and determine how many credits remain in their entitlement. How should the consultant find this information?. Review the Consumption Cards in Digital Wallet. Navigate to Usage-Based Entitlements in Setup. Build a custom report using the Data 360 harmonization logs.

Which required fields should a Marketing Cloud Next Consultant configure in Data Graphs for personalization in email and SMS?. Individual ID from 'Individual' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object. Unified Individual ID from 'Unified Individual' object, Email Address from 'Individual' object, Telephone Number from 'Individual Object'. Unified Individual Link ID from 'Unified Individual Link' object, Email Address from 'Contact Point Email' object, Telephone Number from 'Contact Point Phone' object.

Northern Trail Outfitters is designing its consent management framework using the standard Data 360 data model. Which data model object (DMO) represents a category or purpose of communication that individuals can subscribe to or unsubscribe from?. Communication Subscription Consent. Communication Subscription Channel Type. Communication Subscription.

Northern Trail Outfitters (NTO) wants to launch a new campaign and needs to pull in data from a newly-mapped custom object. NTO already has a primary Data Graph that is actively being used by several production campaigns, and needs to decide if they should edit or clone the existing Data Graph. What is the correct approach and expected behavior?. Edit the Data Graph. The platform will continue to support the live campaigns using the current version without interruption, while the updated version publishes in the background. Clone the Data Graph. Editing an active Data Graph immediately invalidates downstream dependencies, causing the live segments to fail until the Data Graph finishes reprocessing. Create a new Data Graph. Pause all active segments and flows relying on the Data Graph, update the Data Graph, and then reactivate the segments and flows.

Northern Trail Outfitters wants to build a promotional email. The email must display a personalized subject line based on the recipient's preferred language (stored as a field on the Contact), and show a dynamically repeated list of recommended products from a related custom data model object (DMO). The audience is a segment of Unified Individuals. Which combination of personalization features should the Marketing Cloud Next Consultant configure?. Use a variation for the subject line, and a Repeater block linked to the Data Graph for the product list. Use a content variation on the email for each language, and an AMPscript reading from a marketing object for the product list. Use a merge field from the Data Graph for the subject line, and a Repeater block linked to the Data Graph for the product list.

*Northern Trail Outfitters (NTO) wants to send an immediate SMS message with a white paper link to anyone who submits a lead form on the company website. NTO needs to automate this response based on the real-time submission. Which flow type should the Marketing Cloud Next Consultant configure to meet this requirement?. Activation-triggered. Automation event-triggered. Record-triggered.

A Marketing Cloud Next Consultant is configuring an Audience Flow for a personalized email campaign. The campaign must target a specific group of existing Contacts, without using a Data 360 segment. The email must include each recipient's first name and account name. What should the consultant recommend?. Upload a CSV file to marketing objects and reference the records using AMPscript in the email for personalization. Use the Data Graph as the entry source of the Audience Flow, and leverage merge fields to personalize the email. Create an Actionable List populated from a Contact list view or CSV import, and use Content Variables for email personalization.

A Marketing Cloud Next Consultant is troubleshooting a flow that sends personalized emails. They want to view engagement metrics of each Send Email Message element within the flow. How should the consultant accomplish this?. Open the Analytics tab for each flow element. Debug the flow in Flow Builder. Review the Flow Interview logs in Setup.

A retailer is planning their first "New Product Promotion" email campaign in Marketing Cloud Next. Their marketing manager wants to send to everyone in the CRM database who has not explicitly asked to be removed. What will happen when they launch the campaign?. The campaign will only suppress recipients who have previously unsubscribed, as explicit consent is not required in sending marketing campaigns in Marketing Cloud Next. The campaign will suppress all recipients who do not have an OPT_IN record in either the cache or the Communication Subscription Consent data model object (DMO) for the "New Product Promotion" subscription. The campaign will send successfully because no OPT_OUT record exists in either the cache or the Communication Subscription Consent data model object (DMO) for the "New Product Promotion" subscription.

Northern Trail Outfitters (NTO) wants to design an event registration experience in Marketing Cloud Next. NTO asks for a call-to-action (CTA) button in an email that sends visitors to the registration form. How should the Marketing Cloud Next Consultant create the registration form?. Publish the form as standalone content and set the CTA link to open the form URL. Copy the form code snippet and add it to an HTML component in the email. Add the form component to a landing page and set the CTA link to open the landing page URL.

A Marketing Cloud Next Consultant needs to suppress subscribers from an upcoming audience flow who have a low probability of opening or clicking email content. Which Einstein feature should the consultant use?. Engagement Scoring. Send Time Optimization. Messaging Insights.

A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation. Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.

A Marketing Cloud Next Consultant needs to create a re-engagement campaign targeting customers who have not made a purchase in the last 90 days. The campaign will be orchestrated using a flow. The audience for this campaign must be updated automatically as customer purchase behavior changes over time. Which feature must the consultant configure in Data 360 to meet this requirement?. Automation Event-Triggered Flow. Audience Flow. Marketing Object.

Northern Trail Outfitters collects customer data from multiple sources. Analysis shows that the First Name field is most consistently and accurately populated in the Salesforce CRM data source, while data from other systems is less reliable. When creating a Unified Individual profile, the Marketing Cloud Next Consultant must ensure the first name from the CRM is always used if available. Which reconciliation rule should the consultant use?. Custom Reconciliation. Source Sequence. Most Frequent.

The marketing team at Northern Trail Outfitters wants to create marketing objects to store campaign-related data used for content personalization across different campaigns. Before designing the data model, the team needs to understand the available field types for marketing objects. Which data types are supported when creating marketing objects in Marketing Cloud Next?. Text, Number, and Decimal. Text, Formula, and Decimal. String, Integer, and Boolean.

Northern Trail Outfitters wants to send a personalized one-time verification code immediately after a customer initiates a login on its website. An external web service generates the code and must pass it to Marketing Cloud Next at send time. Which solution should the Marketing Cloud Next Consultant recommend?. Create an automation event-triggered flow that waits for the verification code to be ingested through streaming ingestion and uses a Send Email Message element to send the email. Create a Data 360-triggered flow that retrieves the verification code from a real-time Data Graph and uses a Send Email Message element to send the email. Create an on-demand flow invoked through the REST API that includes the verification code in the API request and uses a Send Email Message element to send the email.

Northern Trail Outfitters wants to send a post-purchase follow-up message via WhatsApp. The message must include the Order Number from the purchase that triggered the send. Which data source type should a Marketing Cloud Next Consultant configure to include the Order Number in the WhatsApp message?. Data Graph. Salesforce Record. Event.

Northern Trail Outfitters needs to send a highly personalized SMS message to customers. The personalization logic requires a complex, real-time calculation based on external system data that is not stored in Data 360. The logic must be executed at the time of send to ensure the data is current. Which data source should a Marketing Cloud Next Consultant use to meet this requirement?. Data Graph. Event. Apex Class.

A Marketing Cloud Next Consultant needs to give Northern Trail Outfitters a view of standard email key performance indicators (KPIs), such as open rate, click rate, and bounce rate across all email sends, filterable by date range and email message. Which easy to use dashboard should the consultant use?. Campaign Performance. Email Engagement. Unified Engagement History.

A customer has an existing Consent Management Platform (CMP) that manages cookie consent across all external web properties. A Marketing Cloud Next Consultant needs to extend this functionality to the customer's landing pages without showing a duplicate consent banner. How should the consultant configure this?. Enable the Data 360 Web Tracking Consent Banner on the landing pages only, and configure the CMP to sync consent decisions via a server-side API call. Disable the native Data 360 consent banner, and configure the CMP to deploy the Marketing Cloud Next web tracking embed code when a visitor grants consent. Enable the Data 360 Web Tracking Consent Banner in the Experience Cloud site Integrations, and suppress the CMP banner on landing pages using a custom CSS rule.

Northern Trail Outfitters (NTO) is configuring a sending domain in Unified Messaging Setup, so that it can send branded emails from its own domain. Which type of domain should NTO use to enable branded email delivery?. Authenticated domain, verified with DKIM DNS records. Tracking domain, verified with a bounce CNAME record. Authorized domain, verified with an ownership TXT record.

The marketing team at Northern Trail Outfitters needs to deploy a large group of new audience segments next week. To prevent an unexpected credit spike in their Digital Wallet, which configuration settings should the team check and adjust to make sure the segments run efficiently before any data processing begins?. Real-Time Data Graph association, Broadcast Flow activation, and Storage Allocation limits. Segment on Entity, Include or Exclude criteria, and Rank or Limit rules. Run Mode, Frequency, Ends, and Lookback Window.

Northern Trail Outfitters (NTO) wants to send a personalized SMS notification to every passenger on a flight whenever the flight itinerary changes. The notification will be initiated by an external system using a single API request. Which flow type should NTO use to start the flow?. An on-demand flow where passengers affected by the itinerary change are included in the request. A broadcast flow that uses a dynamic segment to identify passengers affected by the itinerary change. An autolaunched flow that processes the affected passenger records before sending notifications.

A Marketing Cloud Next Consultant wants to create a single, consistent profile for each customer by linking records from various sources like CRM, ecommerce, and loyalty systems. To achieve this, the consultant must create a process to group matching records based on shared identifiers. Which component must the consultant configure in Data 360?. Data Graph. Identity Resolution ruleset. Audience Flow.

Northern Trail Outfitters wants its sales team to review each contact's email, form, and page-view engagement directly on the contact record page. How should the Marketing Cloud Next Consultant surface this marketing engagement data?. Install the analytics packages and add the Email Engagement dashboard to the contact record page. Turn on the Unified Engagement History dashboard and add the component to the contact record page. Enable web tracking and add the Website Engagement data model object (DMO) component to the contact record page.

Northern Trail Outfitters needs to send a one-time promotional email to a specific, fixed group of individuals who registered at a recent trade show. The attendees have been imported into Marketing Cloud Next. Which Data 360 feature is the most appropriate choice for this use case?. Actionable List. Segment. Marketing Object.