PI-ING6-EV02

Lee con atención la siguiente lectura y responde. What is color? Color is a physical phenomenon, but form a sales point of view color is people. People decide which color will sell and people decide whether they will pass over a product because they don’t its color. The reason why a color commands such importance the sales picture is that appeals to the emotions, not to reason. And that appeal is largely subconscious. A baby responds to color long before it recognizes shape or form and this perceptions remains throughout life. Almost everyone is attracted by color, color may be symbolic of personal features. For example, customers who have a taste for red are exuberants, those who prefer yellow have an intellectual bent. Which of the following statements is true according to the text. a) Character is symbolized by color. b) Color is an important commercial element. c) Intellectual’s favorite color is yellow. d) Color is a determining factor of a product.

As customer, we make our decisions to by a certain colored product based on. a) consciousness. b) perception. c) intellect. d) emotion.

In the statement “.. the appeal is largely subconscious the word “appeal” can be substituted by. a) effect. b) mechanism. c) attraction. d) development.

“Christians” Many devout Christians believed that the world come to a sudden en just 1,000 years after Christ. This prospect of the “milennium” brought relief to many a weary person. Many journeyed to Palestina to be present, in their Holy Land when the end of the world came. But the end of the world did not come and the thousands of pilgrims who had journeyed to Jerusalem were ill treated by the Turks. They returned to Europe full of anger and humiliation, and spread the story of their sufferings in the Holy Land. One famous pilgrim especially, Peter the Hermit, when about staff in hand, preaching to the people to rescue their Holy City Jerusalem fro the Muslims. Indigator and decided to load the movement. In 1095, a great Church council decided to proclaim a holy war against the Muslim for the recovery of the Holy City of Jerusalem. Thus began the crusades the light of Christendom against islam, of the Cross against the Crescent. Taken for The People’s Almanac Which of the following titles best suits the text?. a) “How the Crusades Began”. b) “A world which didn’t End”. c) “The preachings of Peter the Hermit”. d) “New expectations for a better world”.

In the expression “went about” underlined in line 11 the word “about” can be replaced by: a) on. b) over. c) here and there. d) to the Holy Land.

6. Which of the following ideas is true according to the text?. a) the pilarins got sick and tired in the Holy Land. b) angry and humiliated pilarins proclaimed the Holy War. c) the Turks discriminated Christian pilgrims in Jerusalem. d) humanity thought the world would end before the year 1,000 after Christ.

“The people’s Almanac” When we speculate about whether other worlds will have “life-as-we-know-it”, our natural tendency is to think only of life form that supiciously resemble man, dogs, cats and, at very most, perhaps, something as fantastic as a giraffe. The fact is, however, that little is know about “life-as-we-know-it”, between 50 million and 4 billion different species of living things have lived on this planet and only a minimum plants and animal have been subjected to scientific classifications an chemical analysis. We are shamefully ignorant, and therefore have a biological myopia that drastically shortens our view of the dimensions of life. In order to theorize rationally about life on earth, we should take a closer look at it. Only when we begin to perceive the diversity of life on earth can we fully appreciate the possibilities of vastness of life beyond earth. The author intention is to: a) make us study the natural sciences more formally. b) make us more aware of existing life forms. c) say that ther is life in other planets. d) say that man is ignorant.

Because of lack of knowledge of earth’living species, we. a) think irrationally. b) suffer from sight disease. c) have limited ideas about life in other worlds. d) lose our capacity to speculate about extraterrestrial being.

How is the phrase “life-as-we-know-it” used in the text. a) as a comman expression. b) as a scientific expression.