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Sarah left a product in her cart on your website. You'd like to build an automated customer journey so that she completes her purchase. Which trigger option from the list below do you need to use in your Interactions program?. Web Extend event. Wishlist event. Product catalog update. Mobile event.

You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts". How is this possible? Note: There are 2 correct answers to this question. The audience is updated on a daily basis only. The audience was archived. The network audience was created but there are not enough contacts. The network audience was created but the transfer of the contacts failed.

Which database cannot be used for campaign personalization in SAP Emarsys Customer Engagement?. Amazon Redshift. Microsoft SQL Server. MySQL. Google BigQuery.

Which of the following apply to the msrp field in the product data file? Note: There are 3 correct answers to this question. It is the original price of the product. The currency is not included. The comma (,) is always used as the decimal mark. It is a mandatory field. The msrp value must be higher than the price for it to appear in the recommendation.

Where can you check the average purchase details of a contact? Note: There are 2 correct answers to this question. Content > Predict Dashboard > Data Sources > Live Validator. Search > Search by email address > Edit Contact > Unified Customer Profile. Analytics > Customer Lifecycle > Customer Lifecycle. Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile.

How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customers.

Which mandatory steps do you need to complete before you can attempt your first API call? Note: There are 2 correct answers to this question. Create an SAP Emarsys Customer Engagement login. Create an API user. Configure authentication. Download the Postman collection.

What is an SSL certificate used for? Note: There are 2 correct answers to this question. It is used by the sender policy framework (SPF) to authenticate outbound emails. It is used by the SAP Emarsys Customer Engagement API for secure data transfer. It is used to implement SAP Emarsys Customer Engagement password authentication and IP restrictions. It is used to encrypt the access to SAP Emarsys Customer Engagement services and customers.

In which node can you choose filters and conditions such as "Country equals US"?. Analytics. Quick filter. Email behavior check. Filter switch.

What information does the email channel set up form collect? Note: There are 3 correct answers to this question. Website information. Sending volumes. Product information. Email performance. Historic sales information.

You are an account owner. You are asked to add a new administrator with access to Smart Insight. Which user role do you select?. Operator. Account owner. Administrator. BI administrator.

You are implementing Web Channel and you are told to use all web campaign types available. What are your choices? Note: There are 3 correct answers to this question. Overlay: to have content appear above the normal website content. Ribbon: to display a ribbon at the top or bottom of the page. Embed: to replace a selected element on your website. Category: to insert a category-level recommendation. Space: to insert blank elements on your website.

ou just had a new product range added to your online store and you want to target your VIP clients with a one-off multi-channel promotional program. Which entry node do you use?. Form - registration form. Entry from program. Target segment - segment. Recurring filter - every 1 day(s).

Some web recommender widgets can be placed on any page in your website. What are some examples of these widgets? Note: There are 2 correct answers to this question. Also-bought widget. Personal widget. Last-purchase widget. Home widget.

You are building an abandoned cart program that uses a discount voucher. You don't want any users to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that span multiple days. Which participation setting do you need. Contacts can enter this program only once, ever. Contacts can enter this program any time, even if they are still in it. Contacts can enter this program again 30 days and 0 hours after exiting it. Contacts can enter this program again 30 days and 0 ours after entering it.

In january you will want to target contacts who signed up in store during the holidays, so you want to segment by the registration source and the registration date. What field types need to be created? Note: There are 2 correct answers to this question. Multi Choice. URL Field. Date. Single Choice.

Who is the security Settings page of the management menu available to?. Account owners. Operators. Account owners and administrators. Administrators.

You are about to create your monthly email report and you want to see revenue results of two different campaigns next to each other. Where can you create this report?. Analytics > Trends > Revenue. Analytics > Trends > Comparison. Analytics > Trends > Revenue Analytics. Analytics > Trends > Trend reporting.

Which file formats are supported for integrating flexible product data? Note: There are 2 correct answers to this question. Microsoft Excel (XLS). Text (TST). Extensible markup Language (XML). Comma-separated values (CSV).

Which two of the following answers are valid methods to track revenue? Note: There are 2 correct answers to this question. First touch > Attribution window 365 days > touchpoint push open. Last touch > Attribution window 9 days > touchpoint email click. First touch > attribution window 7 days > touchpoint web channel click. First touch > attribution window 365 days > touchpoint email open.

What can the plus signs (+) in the Email Analytics Overview page mean? Note: There may be 2 correct answers to this question. The campaign is recurring. The campaign was sent with Send Time Optimization. The campaign has child campaigns (example: a/b test emails). These are your most successful campaigns.

You are using a general registration form on your website. You want to know how many new subscribers complete the form each day. Where can you find this information?. Top Performing Program widget. Smart Insight Data Quality. Database growth Widget. Registrations > Per Contacts Source.

You want to analyse your email response rates by domain level. Which reporting tab gives you a breakdown for the 10 most popular email providers?. Customer Lyfecycle. Revenue Analytics. Trend Reporting. Deliverability Reporting.

How does contact duplication work in SAP Emarsys Customer Engagement? 2 correct. It runs once a day, checking against the full database. Contacts with identical first name and last name are merged automatically. Contacts with the same unique identifier are merged automatically on import. It runs every time a new contact is about to be imported.

Why is the sales Data API the preferred method for sending sales data to Smart Insight?. It provides real time validation of the file. The columns can be sent in any order. It provides support for custom columns. The data is usable more quickly in the UI.

Which statement correctly describes the data flow of web recommendations?. Recommendations are requested from the end user’s email server by the JavaScript API then the returned recommendations are displayed by the same API. Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module. Recommendations are requested from SAP Emarsys Customer servers and are then displayed on the client wersite. Recommendations are requested from the end user’s browser by the JavaScript API then the returned recommendations are displayed by the same API.

You have just made an API call and received an HTTP 400 response code What is the specific reason for this?. An internal issue occurred and you should try again. It indicates the call was successful. You API credential are incorrect. There is an error in the information provided that needs correcting.

You want to display different content for your female and male contacts in your email campaign. Which function do you use?. Block targeting. Product source. Predict recommendation settings. Open block style settings.

You want to exclude domains and email addresses that should not be contacted via email at all Which option do you need from this list?. Reply management. Frequency cap. Bounce management. Internal blocklist.

Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? 2 correct. Automated creation of Interactions programs for Shopify events. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement. Automated installation of the Web Recommender template in your webshop. Automated installation of the Web Extend data collection scrips on your Shopify themes.

You want to import sales data into Smart Insight on a regular basis What is the recommended frequency?. Hourly. Read time. Daily. Weekly.

Which two mailboxes are the best practice for the Yahoo complaint feedback loop setup? 2 correct. abuse@your_senderdomain.com. bounces@your_senderdomain.com. postmaster@your_senderdomain.com. complaint@your_senderdomain.com.

which of the following can you only perform in Advanced Scheduling? 2 correct. You can schedule emails to be sent in the future. You can schedule versions for A/B testing. You can select a time zone for scheduling. You can schedule test launches one after another.

Which of the following describe Automation Center programs and interactions programs? 2 correct. Automation programs can be used for automated multiple-step, multi-channel programs for one-off or recurring lifecycle campaigns. The only difference is that interactions programs have different entry points. Automation Center programs always ignore the opt-in status. Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.

You are connecting you Magento Shop with SAP Emarsys Customer Engagement using the Magento 2 plug-in. Which of the following scenarios are valid? 2 correct. Single Magento store into multiple SAP Emarsys Customers Engagement accounts. Single Magento store into one SAP Emarsys Customers Engagement account. Multiple Magento stores into one SAP Emarsys Customers Engagement account. Multiple Magento websites into one SAP Emarsys Customers Engagement account.

You have 1500 contacts and have manually uploaded 100 additional new contacts, but the number of available (opted-in) new contacts on the Database Growth widget still shows 1500 contacts. You checked that the email address fields are filled and the email addresses are valid. What could be reasons why the additional new contacts are not showing? 2 correct. The update takes at least 24 hours to show in the widget. Too many new contacts were uploaded at the same time. The opt-in field was not set to TRUE. The database Growth widget only shows auto-imported contacts.

The Health Check dashboard shows a web behaviour error and a data source consistency error. Where you can find more information? 2 correct. Database Growth widget. Predict Recommendations widget. Inspector bookmarklet. Predict Data Sources page.

What are some of the configurations that are required before you can start sending emails via SAP Emarsys Customer Engagement? 2 correct. Deliverability Advisor. DNS configuration. Reply Management. Send Time Optimization.

Your current loyalty plan is for the US only The currency is point a new loyalty campaign is being planned by your marketing team and they want end users to collect stars in this campaign. Which of the following statements apply? 2 correct. You cannot use plural in the name of the currency. You can only use points if your loyalty plan is based on points. You can set multiple currencies in one account. You can set multiple currency handling under Loyalty Management > Account settings.

You need to update some existing contacts records using the SAP Emarsys Customer Engagement API. Which HTTP method should be used when calling the API?. PUT. DELETE. GET. POST.

What actions can an account owner perform on the Security Settings page? 2 correct. Define the permitted email domains. Create external events. Deactivate users. Set up IP access control.

You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? 3 correct. Product Subscription. Newsletter Registration. Consent Management. Change Profile. General Registration.

What can you configure in the Email Widget Editor shown below? 2 correct. The content of product catalog fields in Email Recommendations. The outer HTML elements of recommended items. The template language. The layout and currency format of the product recommendation.

The average below shows the summary page of your mobile app tutorial program. What do the “583 Messages” represent? 2 correct. It is the number of mobile in-app messages. It is the number of mobile push messages. It is the number of times the program was started and executed. It is the number of all messages in the Interactions program, regardless of the channel.

You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?. External event ID. Event time. External event name. Campaign name.

Why does it make sense to create link categories under Management > Link Categories? 2 correct. You will use the Predict Mail Category widgets in your emails. You can use the categories you created for segmentation. You can assign every link you add to a category in the email editor later. You can use the categories for reporting in email analytics.

How are List unsubscribes generated?. A recipient opts out by using the Unsubscribe link in the email header. A recipient opts out by using the List-unsubscribe button at the top of the email client. A recipient changes his or her newsletter information in the account profile. A recipient opts out by using the Unsubscribe link in the email footer.

What does the CRM Ads – Remove from Audience node do in the Automation Center?. It adds contacts to another program. It removes the contact from the audience so that they don’t see the campaigns. It removes any contacts with invalid email addresses from the program. It finishes the program early.

You want to prevent a specific coffee brand, “GALLO”, from being recommended on your website, although it will still be available to purchase. How can you do this?. Use command ([‘exclude’, ‘brand’, ‘is’, ‘ALL’]) on all pages. Use command ([‘exclude’, ‘brand’, ‘is’, ‘GALLO’]) when requesting recommendations on coffee prouct’s pages. Set available to false in product catalog for all products the brand. Use command ([‘include’, ‘brand’, ‘is’, ‘GALLO’]) when requesting recommendations on coffee product’s pages.

What do you use to personalize the First Name field with fallback text if the field is empty? 2 correct. Emarsys Scripting Language. Link Editor. Personalization token. Manage optional content.

You are configuring the SAP Emarsys Customer Engagement plug-in for Shopify What is the first data set you should enable?. Customer data. Product data. Order data. Web Extend.

You receive a call from the marketing team saying they need to make a decision about a campaign to collect new contacts with an SAP Emarsys Customer Engagement from Is it possible to check the number of new contacts who signed up via an active SAP Emarsys Customer Engagement registration form?. Yes, under Analytics > Registrations > Per Contact Source. Yes, under Management > Forms Settings. Yes, under the Shopify Customer Registration event in a Tactic. No, The Registrations report is not shown in real time.

You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement What rules should you follow to ensure the feed is accepted? 2 correct. User ASCII encoding. Include the field names in the first row. Leave fields empty when they do not have a value. Use a pipe to separate fields.

What is the Yahoo complaint feedback loop?. It is a tool that enables complaints to be automatically recorded in your account as hard bounces. It is a tool that enables hard bounces to be automatically recorded in your account as invalid contacts. It is a tool that enables complaints to be automatically recorded in your account as unsubscribes. It is a tool that enables bounces to be automatically recorded in your account as suppressions.

For which platforms does SAP Emarsys Customer Engagement provide a standard connector? 3 correct. BigCommerce. Magento. WooCommerce. Shopify. SAP Commerce.

A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: “Yes, I WULD like to receive emails about new products and special promotions” Where can you correct this?. My profile > Form default language. Management > From Setting > Opt-in invitation and interest. Channels > Email campaigns. Management > Form settings > General format.

How does IP access control functionality work?. Users togging in from one of IP addresses from an allowlist can log in with their user name and password only. Users logging in form all other IP addresses must confirm their identify via two-step authentication. Users logging in form one of the IP addresses form addresses from an allowlist can log in with their user name and password only. All other Ips are fully restricted. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other Ips are fully restricted. User Logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other users will need to confirms their identity vis user name, password, and two-step authentication.

What is the purpose of relational data?. To add new products to SAP Emarsys Customer Engagement. To display SAP Emarsys Customer recommendations. To improve personalization and segmentation. To automate multi-channel marketing programs.

Your want to create a trigger in order to send a password reset email Which data management option do you need?. External Event. Field Editor. Predict Data Sources. Form Setting > Opt-in invitations and settings.

When the frequency cap is activated, which email types count toward the cap?. All email opened will add to the frequency count for each contact. Event triggered (transactional) will add to the frequency count for each contact. All email types except transactional will add to the frequency count for each contact. All email types will add to the frequency count for each contact.

Your want to filter all contacts who made their last purchase on Black Friday Which filter is correct?. Days since last purchase. Spent in the last 24 months. Order(s) made X days ago. Days since last engagement.

Your want to update your contact database Which of the following options are recommended when it comes to uniquely identifying contacts? 3 correct. Use an external ID. Use date of birth. Use first name and last name. Use email address. Use an SAP Emarsys Customer Engagement Internal ID.

Web channel displays personalized content on your website How many domains can use web channel?. Up to 10 domains are supported. One domain is supported. Unlimited domains are supported. Two domains are supported.

You want to build a comma separated values (CSV) file and import it into SAP Emarsys Customer Engagement Which of the following rules apply? 2 correct. Always use UTF-8 encoding. Do not user more than 128 columns. Do not use field values longer than 32 KB. When a field does not have a value leave it empty.

Your select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks. When is the segment refreshed? 2 correct. Every 6 hours. On a daily basis. As soon as the Web campaign is launched. Hourly.

A one time promotional email campaign is scheduled to be sent for all female contacts in the database. New contacts are added automatically to the contact database and all new registrations should be included in the recipient source of the email. Which recipient source do you use?. Email Setting > Recipient source > Web behavior segment. Email Setting > Recipient source > Mobile Engage segment. Email Setting > Recipient source > Using a segment. Email Setting > Recipient source > Generated though an event > On Registration.

You are trying to send a testmail but the following error message appears: “Unable to launch mailing because some mandatory fields are empty or invalid. Please check all mandatory fields and try again” 2 correct. Style setting. Subject line. From (name) and From (email address). Image alternative text.

You want to create a segment of low spenders for a lifecycle program Where can you see a visual breakdown of buyer status and create the segment?. Contacts > Combined Segments. Analytics > Revenue Analytics. Analytics > Customer Lifecycle. Management > Smart Insight Settings.

You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel In this context, what is the recommended practice for identifying contacts?. Use the same identifier across all channels. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages. Enable SAP Emarsys customers Engagement AI to automatically identify unique contacts. Use full name and email address as the unique identifier.

Which of the following statements apply when importing product data files into SAP Emarsys Customers Engagement? 2 Correct. A pipe (|) must be used to separate multiple values in category fields. Redundant white spaces are automatically trimmed unless they are quoted (e.g. 1, 2, 3 is the same as 1,2,3). Values are not case sensitive, for example, the identifiers Women_Dress_100 and women_dress_100 are treated the same. Emarsys does not support unloading product data files over a secure connection with password protection, based on your location.

What is one purpose of the link title attribute when adding URLs in the block-based editor?. It is a tooltip and appears when the recipient hovers over the link. It enables link tracking. It creates a calla to action (CTA) with this text on it. It displays the link title in the reporting.

You want to test two different overlay Web Channel campaigns Which options do you have? 2 correct. Create an Automation program with an A/B splitter and insert two different campaigns. Split your recipient source into two contact list and activate two separate campaigns. Activate the Advanced Scheduling page and set up an A/B test. Create an Interactions program with A/B Splitter an insert two different campaigns.

Which data collection commands does Web Extend support? 3 correct. SetCustomerId. SetPassword. Purchase. Review. Go.

You want to connect your own hosted databases to SAP Emarsys Customer Engagement using Relational Data Service (RDS) Which of the following connection types require a certificate authority (CA)? 3 correct. Google BigQuery. MySQL. Amazon Redshift. PostgresSQL. Snowflake.

How can a new API user be set up?. An account owner can create an API user in Management > User Management. An account owner can create an API user in Management > Predict Data Sources. A system operator can use a API endpoint to generate a new user. An account owner can create an API user in Management > Security Settings.

Yesterday, David purchased a very elegant suit from your web shop, while Andrey bought a simple discounted T-shirt. You’d like to send different messages to them depending on their total purchase amount. What note do you need to use?. Decision splitter node. Wait for an event node. A/B test node. Wait node.

In your test campaign, only 50% if push messages are delivered the error message states “Invalid push token” What do you do?. Check your segmentation criteria and only include push-enabled users. Add iOS and Android platform specific values for your messages. Check the SDK version in your app. Create a silent push message.

You are setting up a new API call to add a new contact that has opted in and you want to ensure the system opt-in fields is set correctly. What value must you use?. “31” : “1”. “1” : “True”. “1” : “1”. “31” : “True”.

A contact no longer wants to receive SMS marketing messages from you, so opts out What types of messages can still send? 2 Correct. Abandoned cart. Order delay notification. Password retrieval message. Membership upgrade.

Which of the following statements apply when using Google Product Feed (GPF)?. Multiple GPFs are supported for clients who target multiple countries. Multiple GPFs are not supported for clients who use multiple languages. A custom field can be inserted using c_* format. United States is selected as the default locale if a language is not supported.