You have heard about the concept of meta tags and you understand there is a tag which makes text appear prominently when you hover over the browser tab. What is this called? Choose one from the following:
. Keyword tag Title tag Description tag.
You wish to understand how Google crawls and indexes your website and receive regular reports about any issues or problems. What tool will help? Choose one from the following:
b. Google Keyword Planner
c. Google Webmaster Tools
d. Google Analytics Google alerts Google Keyword Planner Google Webmaster Tools Google Analytics .
You have been working on a specific campaign and you wish to measure it in some detail. You will use Google Analytics but in order to prepare the campaign properly for measurement you will also need to use another tool to assign a specific URL for the campaign. What is this tool? Choose one from the following: Google URL builder tool Google trends timeline tool Google Keyword Planner Google Webmaster tool.
Long tail keywords often convert better.
v f.
How should you use keywords in the body (paragraph) content of your web page? None. Using keywords in the body content doesn't improve optimization. At least two or three times, including variations, without overdoing it. At least once per paragraph. .
What is the term that describes the position of a website in organic search results? Choose one from the following: Canonicalisation Placement Prominence Ranking.
Select all that apply. Which of the following are examples of good link building strategies? a. Create content that inspires viral sharing and natural linking b. Purchase links on websites. c. Build a company blog; make it a valuable, informative, and entertaining resource. d. All are good examples e. Be newsworthy. A y C.
An effective Search Engine Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following:
a. Off-site and directory
b. Blog site and micro site
c. On-page and off-page
d. Homepage and off-site.
Through links, search engines can analyze the popularity of websites and pages based on the number and popularity of pages linking to them, but NOT metrics like trust, spam, and authority. V F.
Select all that apply. Keyword research allows you to ____________.
Seleccione una o más de una:
a. learn about your customers interests
b. all the options are true
c. remove pages from search engine indexes
d. determine which keywords to target .
What are the three types of search queries people generally make?
Seleccione una: a. Transactional, Informational & Navigational Queries b. Curious, Questionable & Fake News Queries c. Inquisitive, Purposeful & Random Queries.
Gaining links (to a page on your site) from pages that already rank in search engines for a particular keyword (that your page is targeting) can help your page rank higher for that particular keyword.
Seleccione una:
v f.
The robots.txt file gives instructions to automated web crawlers visiting your site, including search crawlers. v f.
You recognize that individual pages on your website are accessible through multiple URLs which poses a problem for search engines when trying to decide which version to show to searchers. What is the name of the process given to helping search engines understand the correct URL for any page? Choose one from the following:
Seleccione una: a. Canonicalisation
b. Optimisation
c. Segregation
d. Rationalisation.
Fill in the blanks. It is both _______ and _______ that the process of SEO is meant to influence?
Seleccione una:
a. relevance and competition
b. relevance and popularity
c. competition and popularity.
You wish to increase online sales, which of the following options would have the most immediate return on investment when generating new sales for your business?
Seleccione una:
a.Email Marketing b. Search Engine Marketing (PPC)
c. Mobile Marketing
d. Social Media Marketing.
What is referred to when relevant search traffic has been achieved through a PPC campaign, and which then leads to completion of some pre-defined objectives? Choose one from the following:
Seleccione una:
a. Conversion
b. Achivement
c. Conclusion
d.
Completion.
You have been working within AdWords and you have noticed some quotation marks: " " around a key search term. What does this mean in the context of search? Choose one from the following:
Seleccione una:
a. Narrow Match
b. Mismatch
c. Phrase Match
d. Broad Match.
Within Display Advertising what number does the term CPM refer to? Choose one from the following:
Seleccione una:
a. Cost Per Click
b. Cost Per Million
c. Cost Per Hundred
d. Cost Per Thousand .
Which Facebook tool will allow you to manage adverts most efficiently? Choose one from the following:
Seleccione una:
a.Facebook Power Editor b. Facebook Ads Manager
c. Facebook Insights
d. Facebook Platform.
What kind of advertising revenue model is referred to when ads display within search results, and are only paid for when the consumer clicks on the ad? Choose one from the following:
Seleccione una:
a. CTR advertising model
b. CPC advertising model
c. CPA advertising model d. CPM advertising model.
You would like to know what happens after a customer clicks on your ad, whether they made a purchase, signed up for your newsletter or requested more information. What AdWords feature will help you do this? Choose one from the following:
Seleccione una:
a.Customer tracking b. Call tracking
c. Conversion tracking
d. Code tracking.
What is an ad impression? Choose one from the following:
Seleccione una:
a. When a web page loads within a browser
b. When a user views an ad
c. When a user clicks on an ad
d. When an ad generates a lead or sale.
What happens when a campaign consistently meets its average daily budget?
Seleccione una:
a. Ads in that campaign will stop showing for the rest of the billing cycle
b. Average cost-per-click (CPC) bids will be lowered
c. Your budget is automatically adjusted
d. Ads in that campaign will show less often than they should .
What is an “impression”?
Seleccione una:
a. When an ad makes a good impression on a client
b. When a person buys a product from a site
c. When an ad is clicked on
d. When the ad is displayed on a page online, but not necesarily clicked on a. When an ad makes a good impression on a client
b. When a person buys a product from a site
c. When an ad is clicked on
d. When the ad is displayed on a page online, but not necesarily clicked on .
Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
Seleccione una:
a. It is required
b. Costs of clicked links can add up quickly if not limited
c. It helps with ad placement
d. It helps drive affiliate sales .
Which of the following is a type of objective you can choose when setting up a campaign on Facebook?
Seleccione una:
a. Page Likes
b. All of the above
c. Event Responses
d. Reach.
How is CTR calculated?
Seleccione una:
a. clicks/impressions
b. Impressions/clicks*100
c. impressions/clicks
d. clicks/impressions*100 .
Which is the most frequent display format? Choose one from the following:
Seleccione una:
a. 400x200
b. 300x250
c. 100x50
d. 150x700.
Which is the most frequent ad strategy in Twitter?
Seleccione una:
a. Promoted accounts
b. Promoted tweets
c. Promoted trends
d. Promoted timelines.
You wish to engage with your email subscribers, you understand that the subject line impacts the performance of your email marketing campaign. Which of the following options typically results in the highest open rates?
Seleccione una:
a. Using a concise subject line.
b. Using a feature-based subject line.
c. Using a price-based subject line.
d. Using a descriptive subject line.
Which one of the following would not be considered as a Key Performance Indicator (KPI) for your company Twitter account? Choose one from the following:
Seleccione una:
a. Re-tweets
b. Mentions
c. Favourites
d. Promoted tweets .
You wish to use display advertising alongside other elements of your digital marketing campaign including PPC, social media and email marketing. What is this tactic or approach called? Choose one from the following:
Seleccione una:
a. Combination
b. Separation
c. Integration d. Affiliation.
Which of these is the most effective metric for measuring goal completion on your website?
Seleccione una:
a. Visitor numbers
b. Engagement
c. Page impressions
d. Conversions .
There some particular characteristics with mobile telephony and how end-users engage; always on, always checked, always acted on. What is the name marketers give to this? Choose one from the following:
Seleccione una:
a. Locality
b. Availability
c. Proximity
d. Immediacy.
There are unique opportunities for both consumers and businesses with mobile marketing. Opportunities which make it possible to pitch offers, products or coupons at a particular time and place. What is the marketing term to describe this? Choose one from the following:
Seleccione una:
a. Opportunity based
b. Value add
c. Location based
d. Scenario based.
Which one of the following is the most common KPI (Key Performance Indicator) for an App. Choose one from the following:
Seleccione una:
a. Open rate
b. Downloads
c. Bounce rate
d. Session length.
Which of the following is the most commonly used tool to monitor, track and segment traffic to your website?
Seleccione una:
a. StatCounter
b. Google Analytics
c. Google Webmaster tools
d. Alexa.
______ _____ is the term used to describe the process of collecting, measuring and analyzing website data? Fill in the blank by choosing one from the following:
Seleccione una:
a. Web Dynamics
b. Metrication Analysis
c. Web Analytics
d. Research Analytics.
You are carrying out segmentation for your email marketing campaign. Which of the following would be considered a key advantage of segmentation? Choose one of the following:
Seleccione una:
a. It allows you to track which images within the email perform best.
b. It is the method through which you split test subject lines.
c. It allows you to personalize your message based on specific target audience characteristics.
d. It allows you to integrate any online marketing campaign with your email marketing campaign.
Some elements of incoming mail are more likely to trigger your email SPAM filter more than others. Choose ONE of the following which is most likely to activate this filter.
Seleccione una:
a. No Mention of Recipient Name in Body
b. Email Footer
c. Large Word Count With Concise Paragraphs
d. Attachments .
There are two models for payment within Facebook ads. What are they? Choose one from the following:
Seleccione una:
a. CPC and CPM
b. CPE and CTR
c. PPC and CPE
d. CPL and PPC.
What is a persona?
Seleccione una:
a.someone who joins your mailing list
b. fictional representation of a group of customers
c. a repeat customer
d. the language used across a variety of communications.
There are two key aspects to any Search Engine Marketing (SEM) strategy; Choose the correct two from the list below:
Seleccione una:
a. Strategy & SEO
b. SEO & PPC
c. SEO & Analytics
d. PPC & Analytics.
You been advised that above all else you should be explicit and directive in your Ad copy if you wish to be effective and successful with AdWords. What is the technical way of saying this? Choose one from the following:
Seleccione una:
a. Clear CPM
b. Clear ETA
c. Clear CTA
d. Clear CPA.
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