Salesforce - Marketing-Cloud-Administrator 1

A Marketing Cloud admin wants to create an SFTP User for the first time. Which two considerations should be taken when configuring an SFTP User? Choose 2 answers. By default, the username is the MID for the current Marketing Cloud MID. Minimum password length is 12 characters. By default, the password will be the password of the logged-in user. Once created, the user will need to be activated in order to use the SFTP.

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only wantto syncrecords they would be able to send to reducing the amount of data being brought over. Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers. Select all records which have opened an email in the past six months. Select all records with an email address. Select all records which are active in All Subscribers. Select all records where HasOptedOutofEmail is FALSE.

Northern Trail Outfitters just purchased Marketing Cloud. Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant? Choose 3 answers. Creating users and assigning roles which meet their job functions. Creating a SMS message and sending a mobile campaign. Classifying sends and defining parameters for email sends. Building the data structure used to store audience information. Importing data into contacts using the Data Loader.

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content. Which activity would allow NTO to build the journey with the fewest activities possible?. Einstein STO. Engagement Split. Wait Until Date. Join.

A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries. Which feature would allow this functionality?. Journey Builder. Synchronized Data Sources. CloudPages. Query Studio.

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder?. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers. Create three distinct Attribute Groups that link each data extension directly to Contacts. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to theMarketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message: - Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator Theadmin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?. Apply the Marketing Cloud for AppExchange User option as well. Reset al passwords to force new tokens. Apply the appropriate user mappings in the CRM configuration. Apply the administrator and Marketing Cloud Administrator permission sets to user.

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio. Which solution should the admin suggest?. AMPscript for Marketing Cloud. Parameter Manager. Google Analytics 360. Marketing Cloud Connect.

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send. What should the admin confirm to resolve the issue?. The data extension is marked as Sendable. The data extension contains a Salesforce ID. The Data extension is marked as Sendable and Testable. The data extension is linked using the Contact Key.

A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing. Which report should be used?. Dynamic Content for Triggered Sends. Sends Account Send Summary. Impression Tracking for Triggered Sends. Email Performance by Attribute.

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes fortheir globalregions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file. Which two settings could solve this issue? Choose 2 answers. Change Column Delimiter to. Change Character Encoding to UTF-8. Select Unicode Output. Change Format to xml.

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales. How should they accomplish this?. Create separate folders and add permissions. Create a shared data extension. Update data extension object level permissions. Create a new business unit.

Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?. Select one of the Predictive Algorithms then click Deploy. Click Deploy and results are available immediately. Select the channels (Emails, Push, SMS) to report on then click Activate. Click Activate and wait for an email notification.

A Marketing Cloud adminat a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send. Which feature would the admin use to meet this requirement?. Tokenized Sending. List Sending. Field Level Encryption. Distributed Marketing Sends.

Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email. How should the rest of the business units be organized?. Create child business units for each brand and nest another level of child business units for GEOs. Create and apply folders with naming conventions inthe currentaccount to keep track of brand assets. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs. Create one child business unit for the other brands to share but apply folders and naming conventions.

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com). Which steps should be taken to implement this? Choose 2 answers. Edit the entity Verification Settings. Enable IP Whitelisting. Add a Domain to the Export Email Whitelist. EnforceExport Email Whitelist.

A large retail company has selected Marketing Cloud and has asked to befully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP). Which two responses articulate proper IP warming? Choose 2 answers. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses. IP ramp -up can be bypassed, given their historical lack of deliverability issues. IP ramp -up is important to establish a positive sender reputation.

Which activity should be used for multivariate content testing withinJourney Builder?. Engagement Split. Random Split. Content Split. Decision Split.

During discovery, the customer outlines datarequirements and the anticipated use of Marketing Cloud with the following criteria: • Customer data will be fully refreshed every night via Import activity from the customer's data warehouse. • Contact records will be augmented by relational data tables via Contact Builder. • The customer data file will contain 5M records with 40+ attributes. • One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails. • A customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?. Data extensions allow for add/update Import activity. Data extensions can store HTML code as an attribute. Data extensions support Customer ID to be used as Subscriber Key. Data extensions are necessary for Contact Builder.

Setup Assistant provides information and resources for configuring a newMarketing Cloud account. Which two topics does Setup Assistant cover? Choose 2 answers. Enabling Mobile Connect. Managing the Enhanced SFTP. Configuring Journey Builder. Setting up the Data Structure.

How are publication lists used in the Marketing Cloud?. To send communication to all subscribers, regardless of opt -in status. To manage subscribers in guided and triggered email sends. To build dynamic content rules by subscriber type. To allow subscribers to opt-down/out insteadof unsubscribing from all.

What should be confirmed to ensure Journey Builder directs the subscribers correctly?. Journey Data is used for the Decision Split. Entry Source attributes are available in Journey Settings. Contract Data is used for the Decision Split. Filter Contacts are enabled to refine the audience.

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information: - Customer data (email address, first name, last name...). - Event registration (email address, event ID, event name, event type, venue ID...). - Venue details (venue ID, venue name, venue address...). - Payment details (email address, event ID, total paid...). The Company does not want to link everything in Contact Builder. Which are the two data sources that must be incorporated inside Contact Builder? Choose 2 answers. Customer Data. Event Registration. Venue Details. Payment Details.

A marketing Cloud admin wants to ensuresensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?. Tokenized Sending. Transparent Data Encryption. Key Management. Field level Encryption.

Which three options determine when a contact could enter a journey?. Re-entry at any time. Re-entry by attribute. Re-entry by date. No re-entry. Re-entry only afterexiting.

Northern Trail Outfitters wants to business analyst to import contact lists. The analysthas thefollowing Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists. How should the user be updated to allow the analyst the appropriate access?. Remove Marketing Cloud Viewer. Add Marketing Cloud Security Administrator. Remove Marketing Cloud Channel manager. Add Distributed Sending user.

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?. Unique Contact Identifier. Primary key. Unique Contact email address. Subscriber ID.

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date. Where should the Marketing Cloud admin begin troubleshooting?. Contact Builder > Synchronized Data Extensions. Automation Studio > File Transfers. Contact Builder > Data Sources. Email Studio > Synchronized Data Extensions.

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions. Which workflow should meet these requirements?. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1.

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit. How should they accomplish this?. A Assign a role to the business unit. Set default permissions with the restrictions on the business unit. Apply a permission set to the business unit. Disable the permissions directly within the business unit.

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made. What feature could be used to solicit website feedback without navigating away from the email?. Cloud Pageforms Content Block. Email FormContent Block. Dynamic Content Block. Reference Content Block.

A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list. Which two steps should the admin take to enable this functionality? Choose 2 answers. Ensure a Custom response is enabled for Automated Response in Replymail Management. Verify Reply Mail Management has been enabled in the account. Select Unsubscribe Manual requests in Reply Mail Management. Select Delete Auto-Replies and Out-of-Office mail Management.

Northern Trail Outfitters (NTO)purchase doneSender Authentication Package (SAP) to ensure their branding is on every marketing communication. What would be achieved with SAP?. Image URLS are wrapped with the appropriate brand URL. The out-of-the-box profile center will display NTO branding. A different click domain can be used for each brand. A Dedicated IP is automatically warmed up.

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud. Which feature should they use?. Tokenized Sending. Field Level Encryption. Lookup reference to Contact Object. Master-detail relationship to Contacts.

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The productcatalog is never the same; products can be added and removed. Which import type should be used?. Overwrite. Add Only. Add/Update. Update Only.

What are entry source types for Journey Builder?. Data Extension,Cloud Pages, Email List, API Event. Data Extension, Audience Studio, API Event, Date Based Event. Data Extension, Email List, API Event, Date Based Event. Data Extension, Salesforce Community, GA360, Email List.

What elements of CAN-SPAM should the Marketing Cloudadmin ensure are present for each Commercial send?. Preference Center link and physical mailing address. Business name and a link to the business website. Business name and physical mailing address. Preference Center link and a link to the business website.

Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success? Choose 3 answers. Apply an appropriately-scoped Data Retention period. Add custom fields not included in the Send Log Template. Log attribute data necessary for auditing communications. Log all variable data captured in emails at send time. Set the period to a fixed date in the Data Retention Policy.

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining. Which two data would still exist in the account? Choose 2 answers. Contact-specific data at the job level. Contact data in non-sendable data extensions. General tracking data at the job level. Contact data in sendable data extensions.

A Marketing Cloud admin wantsto ensureno one could access the API with their Marketing Cloud user credentials. Which security setting would control this behavior?. Select ‘Identity Verification’. Select ‘Enable Audit Trail Data Collection’. Deselect ‘Exclude API Users From Password Expiration’. Deselect ‘Enable Username and Password for Web Services’.

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 daysand live within 10 miles of an NTO store. What should NTO do to create this audience?. Measures. SQL Queries. Data Filters. Journey.

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?. Import File Activity > three Send Activities to the master data extension. Three Send Activities to the master data extension. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences. Three Filter Activities > three Send Activities to the filtered audiences.

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?. Run a Bounce Email Report. Query the Bounce Data View. Query the Send Log. Run anAccount Send Summary Report.

Northern Trail Outfitters (NTO) has the Discover Reporting Tool. Which two report types could help NTO drive their mobile adoption strategy? Choose 2 answers. Email Performance by Device. Time Between Send and Engagement. Deliverability Complaint Rate. Email Sending Performance Report.

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable. What issue could the admin be facing?. Keyword is used within another business unit. Keyword is a reserved word. Keyword has too many characters. Keyword fails to meet content standards.

Northern Trail Outfitters wants to drive additional online sales. They areinterested in using Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers. Collect Code. Recommendation Code. Conversion/Cart Code. EmailConversion Code.

Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate • Open Rate • Click Rate • Complaint Rate • Unsubscribe Rate Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?. Campaign Email Tracking Report. Email Performance Over Time Report. Email Send Report. Account Send Summary Report.

A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud. What are the effects of the click to the subscriber’s status?. Status is changed to Active and the bounce count is unchanged. Status is changed to Held for 72 hours and the bounce count is set to Zero. Status remains as Bounced the bounce count is unchanged. Status is changed to Active and the bounce count is set to Zero.

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com. The German NTO team is preparing for a campaign and wants to use customizedCloud Pageswith the domain de-special.ntomarketing.com. How could the Marketing Cloud admin meet this requirement?. Purchase a new SAP for de-special.ntmarketing.com. Purchase a new private Domain for use in CloudPages. CloudPages must use the SAP domain. CloudPages must use pages.ntmarketing.com.

A Marketing Cloud Administrator noticed a File DropAutomation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity. Make sure the team has a date stamp to avoid duplication. Make sure the files a replaced in the correct subfolder within the SFTP. Use the exact file name used for the trigger in the Import File Activity.

Where would a Marketing Cloud admin view all verified email addresses?. Identity Verification Log. From Address Management. Reply Mail Management. Sender Profiles.

Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home could be used to troubleshoot the issue? Choose 2 answers. Create Support Case. Failed Sends. Help and Training. System Status.

A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format.Specifically,the manager wants to know how many emails were sent in the last week. What location andactivity wouldallow the Marketing Cloud admin to complete the request?. Automation Studio: Create a Report Activity to run every seven days. Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent. Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data. Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

Northern trail Outfitters (NTO) is warming a new Dedicated IP address, andthey needto monitor their deliverability across major ISPs. Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?. Soft. Technical. Block. Hard.

Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation. Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? 2 answers. Upon receiving an email, all tracked links start with click.email.nto.com. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors. Cloudpages personalized URLs are served from cloud.email.nto.com. Users receive Marketing Cloud password reset emails from help@email nto.com.

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?. Facebook and Twitter. Facebook. Google and Facebook. Twitter.

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes. Which two actions should NTO take in order to create Send Classifications? Choose 2 answers. Define a Sender Profile. Define a Subscriber -specific From Name. Define custom Reply Mail Management. Define a Delivery Profile.

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user? Choose 2 answers. Marketing Cloud Security Administrator. Administrator. Data Manager. Marketing Cloud Administrator.

A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts. Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers. Bitly URL Shortener. Facebook ad manager. Login detail for each social media account. Google URLShortener.

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest inreceiving promotionsvia text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case?. Mobile Pushwas enabled by mistake, which consumes Super Messages when not in use. Each email consumesfive supermessages when sending below a certain threshold. The majority of NTO’s subscriber base is in the United States. A multiplier is applied to each SMS message based on the destination country.