Test sap cx marketing

TEST BORRADO, QUIZÁS LE INTERESE: SAP CX MARKETING

COMENTARIOS	ESTADÍSTICAS	RÉCORDS

REALIZAR TEST

Título del Test:
SAP CX MARKETING

Descripción:
certificación

Autor:
AG
OTROS TESTS DEL AUTOR

Fecha de Creación:
25/03/2021

Categoría: Otros

Número Preguntas: 78

COMPARTE EL TEST

COMENTAR

Saelluz ( hace 2 años )

Very Nice, Thanks a lot!... Please review the response related to this question: "What can you edit in Segmentation Profiles within the SegmentationConfiguration application? Note: There are 3 correct answers to this question *Segmentation object. *Attributes names. *Population source allas. *Time zone. *Sequence of the assigned data source"..... If the Question is correct, the correct answers, are: Segmentation object, Population source alias, Time zone.

Responder

Temario:

You are building a customer specific Simple Score with the Score Builder. Where can you consume this Simple Score? Consumer/Contact Profile Programs Sentiment Engagement Segmentation.
What types of recommendations algorithms are available as a standard offering in SAP Hybris Marketing Cloud? Note: there are 3 correct answers to this question Query Association Collaborative Filtering Click-Through Rules-based.
Your customer wants to create a Target Group to reach customers who have purchased from their outlet stores in the past 3 months. What target group category should be used? Automated Live Dynamic Trigger based.
You want to create a predictive key performance indicator (KPI) determining the buying propensity for a specific product. What data is essential for creating these types of Predictive Models? Note: There are 2 correct answers to this question. Items of Interests Sales Order Interactions Product Master Data Product Categories.
What segmentation structure can be reused in a segmentation model? Target group Segmentation building block Segmentation profile Segmentation object.
What can you do with SAP Analytics Cloud (formerly known as SAP Business Object Cloud) and the embedded analytics in SAP Hybris Marketing Cloud? You can create your own query using the Design Studio You integrate SAP Hybris Marketing Cloud with SAP Analytics Cloud using SLT You integrate SAP Hybris Marketing Cloud with SAP Analytics Cloud using pre-built integration flows You can create your own query using the Custom Analytical Queries application.
Which integration scenarios are supported when setting up integration between SAP Hybris Marketing Cloud and SAP Hybris Cloud for Customer as a standard offering? Note: there are 3 correct answers to this question Marketing Lead Management Call Qualification Tickets Activities for Sales Sales Order.
Your customer wants to delete information in SAP Hybris Marketing Cloud which was collected via one specific source system. Customer information from other sources can remain at the golden consumer record in SAP Hybris Marketing Could. Which application jobs do you need to execute? Contacts: Flag Contact Facets for Deletion Contacts: Flag Contact for Deletion Contacts: Delete Flagged Contacts Contacts: Delete Flagged Facets of Contacts.
A marketer creates a campaign with spend items in SAP Hybris Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct answers to this question A work breakdown structure (WBS) element An internal order A project A budget plan.
You are defining inbound marketing permissions for a contact through Facebook. What restrictions can be set on the contact date? Note: There are 2 correct answer to this question Discarded Anonymously Opt-out Known.
Your system is being used by two different types of business users: Basic Users and Experts. The requirement is that the Experts have access to more apps (e.g. for configuration purpose) than the Basic Users. Which steps are required to achieve this? Note: there are 2 correct answers to this question Create two Business Roles - one of each type of business user Assign the relevant Business Catalogs to the created Business Roles First maintain the Catalog Roles and then create the Business Roles Create two Business Catalogs - one for each type of business user.
What can you use to perform initial and delta loads for customers, contact and consumers into SAP Hybris Marketing Cloud? Note: there are 3 correct answers to this question. SAP Solution Manager SAP Supplier Relationship Management SAP CRM SAP Hybris Cloud for Customer SAP ERP 6.0 or higher version.
What can you create using the Segmentation Models application in SAP Hybris Marketing Cloud? Note: There are 2 correct answers to this question Segmentation Object Segmentation Profile Target Group Segment.
What is the difference between static and dynamic target groups? Note: There are 2 correct answers to this question. Dynamic target groups are updated automatically according to the segmentation model. Dynamic target groups can have a maximum number of contacts. Static target groups can utilize Snapshots to track accounts and contacts over time. Static target groups do NOT update their members automatically.
You are running many marketing campaigns throughout the year. You want to analyze the money spent on various activities for each of these campaings. What standard integrations with SAP Hybris Marketing Cloud can you use to automatically upload the value of marketing spends? SAP Hybris Cloud for Customer SAP ERP SAP Hybris Commerce Google Adwords.
A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume the relevant marketing areas, media types and custom dimensions have been created in the system. What are some key steps to consider when creating the planning model for this company? Note: There are 2 correct answers to this question. Assign media types to the lowest level of the planning hierarchy. Ensure that markets are defined and their values maintained in the system. Select relevant standard and custom dimensions and check the box to use media types. Define industries by country using the Dimension Relationships app.
What happens when SAP Hybris Marketing Cloud is integrated with SAP Hybris Cloud for Customer? Note: There are 3 correct answers to this question. Delta load of all changes to existing opportunities in SAP Hybris Marketing Cloud triggers the creation of opportunity interaction in SAP Hybris Cloud for Customer Campaign automation in SAP Hybris Marketing Cloud triggers the creation of leads in SAP Hybris Cloud for Customer Delta load of all newly created opportunities in SAP Hybris Cloud for Customer triggers the creation of opportunity interactions in SAP Hybris Marketing Cloud For each lead being sent through the campaign, SAP Hybris Marketing Cloud creates an opportunity interaction assigned to a respective contact. For each lead being sent through the campaign, SAP Hybris Marketing Cloud creates a lead interaction assigned to a respective contact.
Your customer's marketers are each responsible for different markets/countries. The requirement is that the marketers only have access to the contacts they are responsible for. How can you implement this data access control? Maintain Certificate Trust List Maintain Business Roles Maintain Communication Arragement Maintain Communication User.
What is the technology basis for analytics in SAP Hybris Marketing Cloud? SAP BW InfoCubes SAP HANA SQL Stored Procedures SAP HANA Core Data Services (CDS) Views SAP HANA Calculation Views.
Assuming SAP Business Workflow has been activated, what configurations are required before a marketer can request approvals for campaigns in the EMEA marketing area? Note: There are 2 correct answers to this question. Configure a communication arrangement Deactivate the default rule Configure a user who will receive the approval request Create and activate a new rule.
What interaction contact type is used when mapping an individual customer in SAP Hybris Cloud for Customer to SAP Hybris Marketing Cloud? Consumer Business Partner Contact Corporate Account.
A customer would like to add a new custom attribute to identify a contact as a club member. Which configuration applications will allow you to fulfill this request? Note: There are 3 correct answers to this questions Custom Business Object in Segmentation Manage Inbound Marketing Permissions Custom Fields in Segmentation Custom Views in Segmentation Segmentation Building Blocks.
What attribute settings can you define in Segmentation Objects and Attributes within the Segmentation Configuration application? Note: There are 3 correct answers to this question. Change the Data Type of the Attribute Assign a Custom Preview Type Change the Semantic Type Change the Data Source Alias for the Value Help Set an Attribute as visible.
Which of the following are examples of valid Offers? Note: There are 3 correct answers to this question. Buy a phone with contract, receive free Insurance coverage Customers who bought sunglasses, also bought a phone $20 off voucher for next purchase Buy top selling product from Web Home Page Buy 3 sunglasses get 1 pair free.
You need to prepare an analytical report that includes dimensions and measures that are NOT available in the standard view. How do you include these dimensions and measures in your report? Create custom fields using the Custom Fields and Logic application Create a custom CDS view for another base view using the Custom CDS View application Create a custom business object using the Custom Business Objects application Create a custom query using the Custom Analytical Queries application.
What target groups are associated to campaigns? Note: There are 3 correct answers to this question. A multi-channel campaign can be associated with a dynamic target group A multi-channel campaign can be associated to a static target group A trigger-based campaign can be associated with a dynamic target group A trigger-based campaign can be associated with a static target group A trigger-based campaign can be associated with a live target group.
What business documents can be created in SAP Hybris Cloud for Customer from SAP S/4 HANA Marketing Cloud? Note: There are 2 correct answers to this question Activities Sales Orders Tickets Leads.
Your customer wants to implement a process in which Marketing Experts are creating campaigns that are then approved/rejected by the Marketing Manager. How can you implement this approval process? Activate the Business Workflow for the campaign object Implement the changes in the "Define Campaign Categories and Actions" configuration app Maintain a Write restriction for the Business Role of the Marketing Manager Maintain a Read restriction for the Business Role of the Marketing Expert.
Which of the following are implementation phases of SAP Activate methodology? Note: There are 3 correct answers to this question Test Deploy Validate Prepare Explore.
What are the benefits of leveraging SAP Jam integration during the budget planning process? Note: There are 2 correct answers to this question Automatic transfer of activities to sales In-app communication feed Collaboration with internal and external stakeholders Sending notifications to SAP ERP.
Which scenarios result in the creation of leads from SAP Hybris Marketing Cloud to SAP Hybris Cloud for Customer? Note: There are 2 correct answers to this question Creation of a Target Group Segmentation of Contacts Marketing Campaign Lead Transfer.
Best Practices for SAP Hybris Marketing Cloud include multiple predefined business processes, which are known as scope items. Which of the following scope items are provided in SAP Hybris Marketing Cloud? Note: There are 2 correct answers to this question SAP Hybris Billing Actual and Committed Spend Integration Product Recommendation Marketing Data Management Consumer and Customer Profilling.
Which of the following business scenarios can be implemented by integrating SAP Hybris Marketing Cloud with SAP Hybris Commerce? Note: There are 3 correct answers to this question Personalize the web shop Trigger retargeting Show product recommendations on the web shop Trigger creation of sales orders Accessing segmentation models in e-commerce.
Which CDS view types are typically called by analytical tools such as SAP Analytics Cloud (formerly known as SAP Business Objects Cloud) or the Query browser? Note: There are 2 correct answers to this question Consumption views Composite views Basic views Reuse views.
What set of applications are used to perform administration tasks in a production system? - Manage Recommendations - Map Free Texts - Marketing Application Jobs - Manage Interests - Manage Your Solution - Map Free Texts - Manage Interests - Map Free Texts - Marketing Application Jobs - Manage Interests - Manage Your Solution - Marketing Application Jobs.
Which user role typically creates segmentation models, segments and target groups with the segmentation tool? Business Administrator Chief Marketing Officer Marketing Manager Marketing Expert.
Your customer is using Sentiment Engagement to analyze social media posts, leveraging SAP HANA Text Analysis. Additional to the already running analysis, your customer now wants to analyze posts regarding a new Interest "Basketball". Which prerequisite administration tasks do you have to perform to achieve this? Note: There are 2 correct answers to this question Create new Tags for the Interest Create the new Interest Upload posts with the new Interest Assign Tags to the Interest.
Which key figures can be used to evaluate the effectiveness of a recommended scenario? Note: There are 3 correct answers to this question Conversion Rate Activated Emails Model Status Impressions Click-Through Rate.
What can you do with Sentiment Engagement in SAP Hybris Marketing Cloud? Note: There are 3 correct answers to this question Map social media IDs of contacts to Interests Understand Sentiments and topics of all contacts of a target group Use text analysis in SAP HANA to analyze Sentiments. Understand Sentiments and topics of all contacts of a segmentation model Monitor Sentiments on your brands, understand interests, see new topics rising, identify main contributors.
The values for countries maintained in SAP Hybris Marketing Cloud are: ID Name AU Australia DE Germany US United States of America You have connected a third-party system to your SAP Hybris Cloud system. The value of country in the third-party system is maintained as "United States". What application can be used to resolve this discrepancy for the country field in SAP Hybris Marketing Cloud when the contact date is uploaded? Manage Interest Application User Interface Adaption Application Map Free Text items Application User Lists Application.
What can you do with the Query Browser in SAP Hybris Marketing Cloud? Note: There are 2 correct answers to this question. Tag a query and add it to favorites Change the attribute properties within a query Add a new dimension to a query Open a query in desing studio.
What can you edit in Segmentation Profiles within the Segmentation Configuration application? Note: There are 3 correct answers to this question Population source alias Attributes names Time zone Sequence of the assigned data source Segmentation object.
What can you do with the Add Custom View application in SAP Hybris Marketing Cloud? Note: There are 3 correct answers to this question Import the calculation views modeled in a SAP HANA system Import scripted views modeled in an SAP HANA system Export an existing graphical calculation view along with the associated views and tables Import analytics views modeled in a SAP HANA system Export standard or custom business object tables to an SAP HANA System.
You have defined Marketing Areas in SAP Hybris Marketing Cloud. Where can these Marketing Areas be used to define access rights for marketing users? Note: There are 3 correct answers to this question Campaigns Budget Plans Segmentation Recommendation scenarios Lead transfers.
What must you do when defining a new lead stage in SAP Hybris Marketing Cloud? Note: There are 3 correct answers to this question Select a Segmentation Profile Define a Segmentation Attribute Enter a stage name Activate the stage Select a Segmentation Object.
Your customer wants to user Customer Journey Insight to analyze the journey for a specific event (e.g. a web shop purchase). Which configuration must be performed before your customer can analyze the event in Customer Journey Insight? Note: There are 2 correct answers to this question Define Key Event(s) for the event Define the Granularity of the Customer Journey Define the number of Touch points to be analyzed for the event Assign Interaction Types to the event.
What language is used to develop Core Data Services (CDS) views for SAP Hybris Marketing Cloud analytics? JavaScript SQLScript JAVA ABAP.
Your customer wants to segment consumers based on information from a custom entity type (e.g. Cars). This entity types is not represented by the standard data model of SAP Hybris Marketing Cloud. What application must you use to extend the standard data model to store the additional entity type with its attributes? Custom CDS Views Custom Business Objects Import Software Collection Custom Fields and Logic.
Your customer is facing the situation that some Email addresses are used by multiple consumers (for example, a family account). What configuration in SAP Hybris Marketing Cloud do you have to perform to associate the same Email address to multiple members of the family? Implement the enhancement option "Revise Interaction Data Before Import" Enhance the Interaction Contact entity by using the "Custom Field and Logic" app Create multiple Origin of Contact IDs with type Email Make the Contacts ID Origin for "Email" shareable.
You are using the A/B testing feature of campaign Management to maximize the efficiency of your Email campaigns. What are the criteria to determine the winner during A/B testing? Note: There are 2 correct answers to this question Unique Click Rate Sentiment Score Top Categories Rate of Opened Messages.
You have created your own Custom Business Object. You would like to upload data to the new business object using OData service. Where do you find the URL for this Custom Business Object? Communication User Communication Scenario Communication System Communication Arragement.
What Fiori application is used in SAP Hybris Marketing Cloud to detect problems when integrating SAP Hybris Marketing Cloud with SAP Hybris Cloud for Customer? All Integration Flows application Integration Errors application Application Log application Marketing Application Jobs application.
What data can you import into the SAP Hybris Marketing Cloud using the OData Service CUAN_IMPORT_SRV? Note: There are 3 correct answers to this question Products Offers Interaction Contacts Interactions Recommendations.
Which of the following integrated processes can you use for the Marketing Resource Management scenario? Note: There are 2 correct answers to this question Segmentation Lead Management Spend Management Budget Planning.
What can you do with Customer Journey Manager? Note: There are 2 correct answers to this question Assign target groups for SAP Hybris Marketing Cloud at the journey, state and activity level Define events and interections to be used in the customer journey Create campaigns in SAP Hybris Marketing Cloud Capture and analyze real time customer interactions, contexts and behaviors.
What SAP Hybris Loyalty tenant information is required to authenticate SAP Hybris Loyalty within SAP Hybris Marketing Cloud? Authorization Object Field Name and Client Secret Application ID and Client ID Application ID and Service URL Client ID and Client Secret.
What campaign category creates a custom audience based on the assigned target group? Transfer Leads Facebook Campaign Trigger-based Email Campaign.
How does merging and matching work in SAP Hybris Marketing Cloud? Note: There are 2 correct answers to this question The consumer account ID is used as an additional criterion to achieve a sufficiently high level of confidence to perform a match The number of golden records can be configured for each contact Matching logic works against existing records and against simultaneously imported data The name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a match.
What actions automatically trigger a snapshot of a Dynamic Target Group in SAP Hybris Marketing Cloud? Note: There are 2 correct answers to this question A campaign action is triggered A target group is assigned to a campaign A snapshot analysis is opened A target group is exported.
How are business roles and business catalogs configured in SAP Hybris Marketing Cloud? Note: There are 2 correct answers to this question Read/Write restrictions are configured on a Business Role level Business roles comprise one or several business catalogs Read/Write restrictions are configured on a Business Catalog level Business catalogs comprise one or several business roles.
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the more reliable data sources are considered preferentially to build the Golden Customer Record? Set up a communication medium for each source system Configure the priority for each Origin of Contact ID Load the more reliable data sources before the orher ones Make sure the source system is sending the "Validation Status" attribute.
Which of these are characteristics of a Recommendation Model? Note: There are 3 correct answers to this question Algorithms consume data source according to their configuration Recommendations are provided based on the algorithms used in the recommendation model A Recommendation Model can be assigned to more than one model type Each step of a Recommendation Model can have maximum one algorithm Recommendation Models can be assigned to Recommendation Scenarios.
You want to customize the SAP Hybris Marketing Cloud solution according to your customer's specific requirements. How can you customize the SAP Hybris Marketing Cloud? Access the customizing by using the "AIF Configuration" app Open the "Manage your solution" app and access the configuration Access the customizing by using the "Manage Software Collection" app Log on to the SAP GUI and customize by using the SPRO transaction.
What elements are available in the Content Studio Toolbox to create a personalized Email? Note: There are 3 correct answers to this question Offer Color Text Images Product.
You are creating a Predictive Model that should, in general, only apply to contracts from specific countries. How can you restrict the validity of a predictive model? Provide a Training Set, containing only contacts from the specific countries Assign a Marketing Area to the Predictive Model Use segmentation builder to select relevant countries Add an Applicable Scope for the countries.
Who can complete the tasks listed below? - Responsabilities: configuring the extensions using the completed scope questionnarie - Configuring the HCI Adaptor for Social Media and Data Loads and unit test Note: There are 2 correct answers to this question Cloud Technology Expert Senior Consultant Project Manager Marketing Developer Integration Expert.
In which SAP Hybris Marketing Cloud application do you define the communication with external systems? Communication Systems Communication Categories and Limits Communication Arragements Custom Communication Scenarios.
When you create a Recommendation Model, which of the following algorithm parameters can be set to rank recommendations? Note: There are 3 correct answers to this question Maximum Confidence Maximum Time Minimum Confidence Maximum Result Set Minimim Support.
You want to provide agile and real time analytics with data coming from multiple data sources. What tool do you use to visualize the data? SAP Hybris Embedded Analytics SAP BusinessObjects Design Studio SAP Analytics Cloud SAP Smart Business, Executive Edition.
Where are export definitions available? Note: There are 2 correct answers to this question In the Customer Journey filter bar In the Segmentation Workset preview area In the export facet of the target group In the Automation tab of campaigns.
Which standard features are available to define Offers in SAP Hybris Marketing Cloud? Note: There are 3 correct answers to this question Eligibility Product category Assign spend type Content Validity.
You have prepared an analytical report using the Design Studio application in SAP Hybris Marketing Cloud. How can you provide this analytical report to another user? Note: there are 2 correct answers to this question Send the link to the analytical report using the Send Email functionality Save the analytical report as a tile using the Save as Tile functionality Mark the analytical query as a favorite using the Favorite functionality Download the report results using the Export to Excel functionality.
Your customer wants to perform campaigns based on real-time shopping cart abandonment. What campaign type do you recommend? Target-group-based Pald search Facebook campaign Trigger-based.
You are loading contact data with different types of business relationships for your company. Which system flags are used to store the business relationships of those contacts? Note: There are 2 correct answers to this question SourceObjectType SAPERPA Account ID IsContact IsConsumer.
Your customer wants to leverage web shop information about its consumers online buying behavior for marketing campaigns. Which objects in SAP Hybris Marketing Cloud are required to store the information about sales orders and included line items? Note: There are 2 correct answers to this question Product Item of Interest Interaction Interaction Product.
What can marketers and administrators do with SAP Hybris Loyalty? Note: There are 2 correct answers to this question Create segmentation models in SAP Hybris Loyalty based on the offers replicating from SAP Hybris Marketing Cloud Create rules in SAP Hybris Loyalty to monitor registration, orders and changes in tier levels Create rules in SAP Hybris Marketing Cloud to monitor registration, orders and changes in tier levels Set up multiple loyalty programms in SAP Hybris Marketing Cloud.
You want to see sales orders interactions on the contract profile and be able to differentiate and filter on web shop orders or physical store orders. What needs to be configured? Note: There are 2 correct answers to this question Assigment of Media Types and Interaction Type to Communication Medium Setup of separate Interaction Channels for web shop and physical store Define Media Type for both web shop and physical store Assignment of Interaction Type and Communication Medium to Interaction Channel.
A scope item covers the analysis of contacts and their interest from Big Data gathered from different channels. This analysis helps companies discover the true interests of their customer and target their product and solution offering. What scope item do you use to analyze contacts and interest from Big Data gathered from different channels? Marketing Lead Management and Activities for Sale Marketing Executive Dashboard Segmentation and Campaign Execution with Facebook Consumer and Customer Profilling.

Denunciar Test

▲