TEMA 10

A company based on Information and Communication Technologies (ICT): A. Needs a large investment in technology. B. Can make more sales with fewer assets than a traditional business. C. Has a short lifespan. D. None of the above is true.

Which expression is not correct?. A. B2C: Business to Consumer. B. B2B: Business to Business. C. C2C: Counting to Counting. D. A2A: Administration to Administration.

A payment gateway: A. Is software that must be custom‑programmed for each online store. B. Is the only payment method in an online store. C. Must be provided by a bank. D. None of the above is true.

What is NFC?. A. It is a wireless connection without restrictions. B. It is the New Community Taxation for electronic business. C. It is the New Form of Commerce for online stores. D. It is a Wireless Proximity Connection.

An electronic marketplace that brings together insurance agents and insurance companies is a: A. A vertical B2B. B. A horizontal B2B. C. A vertical A2C. D. A horizontal B2C.

CRM is: A. The content management system. B. The customer relationship management system. C. The relational marketing management system. D. The warehouse resource management system.

How can you most reliably check if the same user reloads a web page?. A. With the server logs. B. With cookies. C. With the computer’s IP address. D. With the proxy used.

Ads linked to the content of the page are: A. Banners. B. Layers. C. Interstitials. D. Contextual advertising.

Which system measures advertising contracting in which the advertiser pays every time a user is driven to the website and registers there?. A. CPM. B. CPC. C. CPL. D. CPA.

The method used to create keyword‑based marketing campaigns that allow us to appear for the main keywords is: A. CTR. B. CPC. C. SEO. D. SEM.

What is Freemium?. A. A business model. B. A technology for creating mobile applications. C. A localization system that does not use GPS. D. None of the above.

In the 90‑9‑1 principle, the “9” corresponds to: A. Creators. B. Audience. C. Producers. D. Realizers.