TEMA 9

An economic crisis that causes a contraction in a company’s market is a: A. Weakness. B. Threat. C. Strength. D. Opportunity.

If a company faces external threats without the internal strengths needed to compete, it should adopt a: A. Defensive strategy. B. Offensive strategy. C. Survival strategy. D. Reorientation strategy.

A product that has reached its highest sales in recent years is in the: A. Emerging stage. B. Growth stage. C. Maturity stage. D. Decline stage.

If the NPV of a €500,000 investment at an expected interest rate of 15% over 5 years is €3,000, then: A. The IRR > 15%. B. The IRR < 15%. C. The Payback is 5 years. D. The IRR = 15%.

The Payback period is reached when: A. When the IRR is zero. B. When the year in which the NPV is zero at a 10% interest rate is reached. C. When the year in which the NPV is zero at a 0% interest rate is reached. D. In none of the above cases.

For a company that manufactures baby pacifiers, an increase in the young immigrant population would represent, in a SWOT analysis, a: A. Weakness. B. Threat. C. Strength. D. Opportunity.

For a five‑year investment, if its IRR = 10%, its Payback period is: A. Greater than 5 years. B. Greater than 10%. C. Less than 5 years. D. Equal to 5 years.

A good brand image would represent, in a SWOT analysis, a: A. Weakness. B. Threat. C. Strength. D. Opportunity.