Vocabulario inglés

Make publicity for, try to sell. Advertise. Booklet:. Brand:. Advertisement.

Short video or a piece of text with an intent to convey a message that tries to persuade people to buy a product or service, etc. Advertise. Advertisement. Broadsheet. Campaign.

A company that produces advertisements. Advertising agency. Advertising budget. Advertising campaign. Advertise.

Amount of money a company decides to spend on advertising. Advertising agency. Advertising budget. Advertising campaign. Advertise.

Planned series of advertisements that will be used places at particular times in order to advertise a product or service and persuade people to buy it or use it. Advertising agency. Advertising budget. Advertising campaign. Advertise.

An elongated poster used to promote a product. Today, people see banners in print form on buildings or on the top of company websites. Banner. Billboard. Catalogue. Broadsheet.

Large, outdoor posters that advertise products. Billboard. Broadsheet. Coupon. Jingle.

Very thin book with a small number of pages and a paper cover, giving information about all products and services. Booklet. Catalogue. Copy. Dashboard.

The degree to which people continue to buy from the same brand or company. Brand loyalty. Client-base. Consumer. Implementation.

A comprehensive representation of a company with a particular product. Brand. Briefing. Label. Launch.

Guide that details the objectives, audience/community, message or utility, the context in which we will engage, timing and budget. Briefing. Catalogue. Commercial. Client-base.

Newspaper printed in a large format. Broadsheet. Tabloid. Billboard. Leaflet.

Often used to refer to the buying and selling of items between individuals. Buy and sell. Catalogue. Coupon. Dashboard.

Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website. Call to action. Coupon. Commercial break. Leaflet.

Organized course or plan of action. Campaign. Catalogue. Slogan. Market research.

Physical book or an online digital website detailing the list of all goods and services provided by the brand. Catalogue. Brochure. Booklet. Dashboard.

To have a well-known person promote a product. Celebrity endorsement. Commercial break. Coupon. Sales representative.

Small advertisements often put in a newspaper or magazine by individuals. Classified ads. Brochure. Billboard. Jingle.

A specific type of people that regularly buy a company’s product. Client-base. Target audience. Consumer. Brand loyalty.

Advertisement on radio or television. Commercial. Press release. Coupon. Sales page.

The short period during TV programs when advertisements are shown. Commercial break. Commercial channel. Eye-catcher. Prime time.

TV channels that make money from showing advertisements. Commercial channel. Public relations. Marketing team. Press release.

A person who buys goods or services for their own use. Consumer. Client-base. Client. Sponsor.

The text used in promotional or marketing pieces, like a brochure, that potential clients read to learn about a product or service. Copy. Catalogue. Press release. SWOT analysis.

A small electronic and/or paper promotion that helps market a product by giving the recipient a discount off their purchase. Coupon. Eye-catcher. Brochure. Sales page.

A protective covering consisting of a panel to protect people from splashing water or mud. Dashboard. Leaflet. Billboard. Press release.

The point in time at which something must be completed. Deadline. Implementation. Commercial. Slogan.

Voluntary transfer of something from one party to another. Delivery. Supply. Implementation. Consumer.

When someone famous uses their own image to help promote a particular product. Endorsement. Slogan. Client-base. Product placement.

An improvement that makes something more agreeable. Enhancement. Innovation. Product range. Launch.

Something that particularly attracts the reader or viewer’s attention. Eye-catcher. Banner. Jingle. Label.

A statement made about the future. Forecasting. Slogan. Implementation. Enhancement.

A product or service sold by a brand that is well known and sold in all parts of the world. Global brand. Forecasting. Product range. Client-base.

Excessive or intensive publicity, exaggerated claims made in advertising. Endorsement. Forecasting. Hype. Enhancement.

The concept or perception of a firm or product held by the public. Label. Brand. Copy. Image.

A piece of equipment or a tool used for a specific purpose. Dashboard. Brochure. Catalogue. Implement.

The act of providing a means for accomplishing something. Delivery. Implementation. Launch. Implement.

Being like nothing done or experienced or created before. Enhancement. Eye-catcher. Innovative. Label.

An accounting procedure or system designed to promote efficiency or assure the implementation of a policy or safeguard assets or avoid fraud and error etc. Internal control. Implementation. Enhancement. Dashboard.

A short song or melody that helps sell a product through visual or audio media. Slogan. Jingle. Eye-catcher. Commercial.

Unwanted promotional leaflets and letters. Junk mail. Brochure. Copy. Newsletter.

Small piece of paper, metal, etc. on a product giving information about it. Eye-catcher. Copy. Label. Slogan.

Start an action in order to introduce something (e.g. a new product). Launch. Implement. Promote. Enhance.

A piece of paper that gives you information or advertises something about a particular product or service. Leaflet. Brochure. Catalogue. Jingle.

A list of names and contact details used by a company to send information and advertisements. Client-base. Mailing list. Leaflet. Catalogue.

The company that sells most of a product or service in a particular market. Market leader. Commercial channel. Slogan. Eye-catcher.

Research that gathers and analyses information about the moving of goods or services from producer to consumer. Catalogue. SWOT analysis. Forecasting. Market research.

Refers to the director of promotional activities. Marketing manager. Client-base. Commercial break. Slogan.

Refers to understanding the market or consumer behavior, people’s wants and interests, best means to communicate with them, what competitors are doing etc. Market leader. Product range. Marketing survey. Forecasting.

A group of people working together for promotional activities. Commercial channel. Client-base. Marketing team. Mailing list.

The main means of mass communication (newspapers, TV, and radio). Eye-catcher. Mass media. Leaflet. Broadsheet.

A product that is aimed at a distinct group of people. Slogan. Eye-catcher. Niche product. Catalogue.

Make optimal, get the most out of, use best. Implement. Optimize. Enhance. Launch.

Refers to advertising outside, for example beside the road using billboards, or at sports games, etc. Outdoor advertising. Billboard. Commercial break. Eye-catcher.

The process of shipping a product. Packaging. Delivery. Launch. Implementation.

The place where a product is sold to the public. Catalogue. Market leader. Dashboard. Point of sale.

A media package of brochures, coupons, and other assorted free materials sent to various outlets to help promote a product. Press kit. Brochure. Mailing list. Slogan.

A public statement given to the press to announce the launch of a brand-new product or service. Commercial break. Jingle. Commercial. Press release.

The evaluation of something in terms of its price. Pricing. Forecasting. Marketing survey. Point of sale.

Hours on radio and TV with the largest audience, usually in the evening. Prime time. Commercial break. Slogan. Launch.

When companies make arrangements with films, television shows, or events to have their product included in that particular media to help promote their product further. Slogan. Branding. Slogan. Product placement.

Refers to all the types of products that a company stores and sells. Product range. Market leader. Consumer. Catalogue.

The quality of affording gain or benefit or profit. Profitability. Implementation. Endorsement. Consumer.

Of or relating to serving as publicity. Consumer. Commercial. Promotional. Jingle.

The process of keeping good relationships between an organization and the public. Public relations. Market research. Consumer. Prime time.

Chemical analysis to determine the amounts of each element in the substance. Market research. Pricing. Implementation. Quantitative analysis.

Payment made to the legal owner of a brand or franchise by those who wish to make use of it for the purposes of generating revenue. Profitability. Endorsement. Commercial. Royalty.

A page specifically used to promote a product or service. Sales page. Brochure. Press release. Slogan.

Someone whose job is to sell a company’s products, often by calling and presenting to people the company and its products and services. Sales representative. Client-base. Public relations. Jingle.

The act of mating by male animals. Servicing. Launch. Distribution. Promotion.

Phrase used to advertise a product, or to identify a company or organization. Eye-catcher. Jingle. Slogan. Label.

Websites that enable users to create and share content or to participate in social networking. Social media. Mass media. Catalogue. Consumer.

Unwanted, promotional email. Spam email. Brochure. Junk mail. Commercial.

Firm supporting an organization in return for advertising space. Sponsor. Consumer. Brand. Supplier.

A large promotion in a magazine of a particular product or service across two full pages with glossy pictures. Spread. Leaflet. Brochure. Press kit.

Relating to an elaborate and systematic plan of action. Consumer. Commercial. Strategic. Slogan.

The process of examining and understanding a specific subject by a brand, like consumer behavior, preferences and taste in detail. Study. Forecasting. SWOT analysis. Spread.

Providing goods and services based on consumer demand in large quantities over a long period of time. Servicing. Launch. Delivery. Supply.

Strengths, Weaknesses, Opportunities, and Threats analysis. An analysis of the internal and external environment factors performed as part of developing the organizational strategy. Implementation. Advertisement. SWOT analysis. Forecasting.

Newspaper printed in small format, usually with a lot of photographs. Tabloid. Broadsheet. Catalogue. Leaflet.

Group of people, identified as the intended recipient of an advertisement or message. Advertisement. Client-base. Engagement. Target audience.

To call someone with the aim of selling something without them asking you to do so. To show adverts. To cold call. To sponsor. To place an advert.

To quickly become extremely popular on the Internet through social media. To launch. To go viral. To place an advert. To implement.

To put an advert somewhere. To cold call. To place an advert. To show adverts. To launch.

To display adverts on TV. To show adverts. To go viral. To implement. To launch.

Refers to a pattern of gradual change in process, output, or sales over a considerable period of time. Slogan. Trend. Market research. To go viral.

A common expression that is used in today’s technological age to help market a product across the internet. Viral marketing. Trend. Eye-catcher. Slogan.

The business of selling goods in large quantities and at low prices, typically to be sold on by retailers at a profit. Wholesale. Supply. Distribution. Promotion.